In today’s fast-paced digital landscape, businesses are constantly seeking direct, contextual, and personalised ways to connect with their audience. WhatsApp, with its 2 billion active users worldwide, has emerged as an efficient platform for businesses to engage customers, nurture leads, and drive conversions. It’s no longer just a messaging app—it’s a powerful marketing channel and customer engagement platform that enhances your brand’s visibility and fosters customer relations.
For aiming to build stronger connections with customers, offer instant support, or deliver highly targeted promotions, WhatsApp has an offering for you that other platforms simply don’t match. But as is with everything, harnessing its potency requires a well-thought-out strategy.
This blog details use-cases where you can leverage WhatsApp, how to increase your ROAS with WhatsApp Marketing, and when to use WhatsApp Business App vs WhatsApp Business Platform. Let’s dive right in.
Jump ahead to:
What is WhatsApp Marketing ?
Since Meta introduced WhatsApp for business use in 2018, the platform has dramatically reshaped how brands communicate with their customers. With open rates averaging around 98%, WhatsApp outperforms traditional channels like email, SMS, and push notifications, making it one of the most effective mediums for capturing attention in real time. As the most widely used messaging app globally, its reach and familiarity make it a powerful asset for brands seeking direct and meaningful engagement.
WhatsApp Marketing isn’t just about pushing promotional messages or upselling to your contact list. It’s a more holistic strategy that includes responding instantly to customer inquiries, sending personalized alerts and reminders, and sharing visually rich content that drives interaction and action.
In short, WhatsApp Marketing is a powerful tool for any business looking to connect with its customers in a more personal and impactful way.
10 WhatsApp Marketing Strategies to Boost Conversions
- Broadcast Campaigns and Newsletters: Use the WhatsApp broadcast feature to send promotional updates, new products, services or changes of prices, seasonal offers etc. This helps to keep your audience informed and interested at the same time without bore.
- Abandoned Cart Recovery: Use WhatsApp reminders for those customers who abandoned the cart with items. Such automated and personal follow-ups can help nudge customers towards the final step of a purchasing decision.
- Display Multi-Product Catalogs via WhatsApp – Create a dynamic shopping experience by sharing curated product catalogs directly within WhatsApp. Users can browse, ask questions, and even place orders – all without leaving the chat.
- Enhanced Personalized Chat Flows – Design chat flows that adjust based on user responses. Use segmentation and personalization to recommend products, answer specific queries, or upsell based on previous interactions or behavior.
- Make Payments Directly via WhatsApp – Enable in-chat payments so customers can complete purchases seamlessly within WhatsApp. This reduces friction and boosts checkout completion rates.
- Automated Support with WhatsApp Chatbots – Deploy AI-powered chatbots to manage FAQs, assist in product discovery, and even guide users through the purchase process. This ensures 24/7 availability and faster query resolution.
- Drive Website Visitors to WhatsApp with a Simple Click – Embed WhatsApp chat buttons on your website, landing pages, or product pages. This makes it easy for users to start a conversation, increasing lead capture and customer engagement.
- Share Your WhatsApp Link Across All Platforms – Promote your WhatsApp number via a clickable link on emails, social media bios, ad banners, or even QR codes. The easier it is for users to reach you, the more likely they are to engage.
- Use Click-To-WhatsApp Ads to Acquire Customers – Run Facebook or Instagram ads with a “Send Message on WhatsApp” CTA. These ads encourage instant conversations with interested users, shortening the lead-to-conversion cycle.
- Consider Running Retargeting Campaigns – Re-engage customers who interacted but didn’t convert. Send personalized follow-ups, special offers, or reminders via WhatsApp to draw them back and complete the purchase.
The benefits of using WhatsApp as a Marketing and Engagement Channel
WhatsApp has emerged as a powerful tool for brands looking to connect with their audience in a more personal, direct, and impactful way. Below are some key benefits of using WhatsApp as a marketing channel, explained in detail:
Benefits of Using WhatsApp for Marketing & Engagement
- Exceptional Open Rates – With open rates as high as 98%, WhatsApp ensures your message gets seen – far outperforming email or SMS.
- Direct & Personal Communication – Reach users right on their phones with personalized, one-on-one interactions that feel natural and build trust.
- Rich Media Support – Send images, videos, buttons, and carousels to create engaging and interactive campaigns.
- Cost-Effective – Leverage your first-party data to run targeted campaigns at a low cost compared to traditional ad channels.
- Real-Time Engagement – Respond to queries instantly, send updates, and recover abandoned carts – all in real time.
- High Shareability – Messages can be forwarded, helping your content go viral within groups and networks.
Several benefits of using WhatsApp can include Communication with the customers directly and in real-time, and the ability to answer various complaints and queries immediately. It can also help the brand build trust and establish a reliable business-customer relationship.
Additional Reading: WhatsApp Marketing: The Basics
Getting Started with WhatsApp Marketing: WhatsApp Business App vs. WhatsApp Business Platform
WhatsApp offers two different products for brands that want to use it for marketing:
WhatsApp Business App: WhatsApp Business App is best for small brands and solopreneurial ventures who wish to organize one-on-one communication with each customer.
Features:
- Free to use
- Create a business profile with essential info
- Send quick replies, greeting, and away messages
- Showcase products with a catalog
- Ideal for 1:1 communication with customers
Limitations:
- Manual messaging
- No support for large-scale automation
- No CRM integrations or green tick verification
WhatsApp Business Platform (formerly known as the WhatsApp Business API): This is what WhatsApp offers for mid-sized and enterprise brands.
Features:
- Supports automation, chatbots, and CRM integrations
- Send notifications, alerts, and transactional messages at scale
- Enables personalized campaigns via approved message templates
- Offers green tick (Official Business Account)
- Paid messaging based on conversation categories
If you want to know the exact cost of using this platform, you can find further details in Meta’s documentation available at Meta Connect. With WhatsApp, brands can streamline user communication, enhance customer engagement, and drive marketing success effectively.
Additional reading: Tips and Tricks: 6 Best Tactics for Ecommerce Marketing
Here’s a detailed comparison of WhatsApp Business App vs. WhatsApp Business Platform:
This side-by-side comparison will help you determine the best fit for your business needs.
| Feature | WhatsApp Business App | WhatsApp Business Platform |
| Audience | Small/medium-sized businesses and entrepreneurs | Medium/large-sized businesses or SMBs looking to scale |
| Platform | App or browser | Solution providers App |
| Number of users | Up to 4 agents | Unlimited |
| Features | – Business Profile – Product Catalogue – Limited broadcast messages (1 message) – Limited automated messages – Group chats (create and participate)- Voice/video calls – No green tick verification – No buttons | – Business Profile – Product Catalogue – Unlimited broadcast messages – Automated messages (including chatbots) – Session messages – Group chats (create but not participate) – Official Business Account (green tick) available – Various types of CTA buttons |
| Integrations | Not supported | Supports integrations with CRMs, chatbots, and other business tools |
Use Cases of WhatsApp Marketing
Retail and E-Commerce
- Send promotional messages for new products: The most important is that you can promote the new product to customers whom they are interested in, and you can provide complete information about a product for customers to read in the chat.
- Back-in-stock messages: You can even instantly deliver back-in-stock notifications for customers’ preferred products together with ‘call to action’ buttons for reserving or buying the products within WhatsApp.
- Abandoned cart messages: urge customers to finalize their purchases so they don’t let go of the items they have placed in the cart.
Banking and Finance
- Lead generation chatbot: provide also a self-serve chatbot to aid customers in the discovery process which they are already undertaking. The WhatsApp chatbot is programmed to be capable of answering questions concerning the accounts and the plans as well as providing videos and other learning materials that would assist in the actual conversion of the lead.
- Account registration: Engage customers in cross-selling opportunities to create an account which can be activated through a WhatsApp number.
- Time-sensitive promotions: Send customers campaigns with brief promotional messages about better interest rates or to collect loyalty points. On WhatsApp, the campaign you run has the highest visibility hence it will be noticed and physical action taken every time it is shared with the relevant group.
Start Your WhatsApp Marketing Today
WhatsApp’s marketing strategy begins with understanding how it serves as an effective tool for communication. The WhatsApp Business Platform offers an exciting opportunity for real engagement with your customers through timely and personalized messages.
Our advice? Start by integrating WhatsApp into your business goals for customer experience whether it’s responding to queries, sending updates, or sharing promotional offers. By enhancing value creation at key contact points in your user journey, you not only boost interactivity with your audience but also build trust in your brand.
Conclusion
Message-based marketing is an exceptional strategy for reaching your target audience, whether you use it to convert potential customers or to nurture existing relationships. The great thing about WhatsApp Marketing, in particular, is that it goes a step beyond just conversation, it gives you tools to track how your marketing efforts are performing and allows you to customize your marketing strategy based on real data.
Tracking marketing performance generates a large volume of data. To manipulate, analyze and make sense of this data, you need to be able to transfer this data to and from WhatsApp to other platforms that offer effective analytics tools. This is where EasyInsights comes in, It is a no-code data marketing platform with a user-friendly interface that allows you to effortlessly collect, analyze, and activate data.
Use EasyInsights to make the most of your WhatsApp Marketing.
Book a demo and enhance your ROAS today!
