Trusted by brands with most complex marketing funnel and diverse martech
Unlock More with EasyInsights
FEATURE COMPARISON
EasyInsights
NorthBeam
Installation
One line of code
One line of code
Integration with Shopify/WooCommerce/Magento
Data Attribution Method
UTM parameters and Digital fingerprinting
UTM Parameters, Pixel
Conversion Tracking
Both Server to Server and Pixel side tracking
Both Server to Server and Pixel side tracking
Integrations and API Capabilities
200+ (Any platform with API or Webhook)
Native integrations with 32 platforms (Others on request)
Attribution Models
All Models available. Custom built as well.
Multi-touch Attribution only
Data Destination
200+ (Any platform with API or Webhook)
Northbeam does not send data to the marketing tools but instead pulls insight from them
Integration with all popular ad channels
Integration with 3rd party checkouts
360 o Data solution for performance marketers
Customer 360 o Profiles
360 o Data Enrichment Engine
Hight intent and intelligent signals for ad platforms
Yes
Yes (Readily available for Meta only - Enterprise Customers)
Data activation
Yes (Meta Only)
Product feed enhancement
IFrame Form Tracking
Customised and personalised dashboards
Optimize targeting & look-a-like audiences
Customer Support
Email, Chat, Call & dedicated speciatlist
Chat & Email
Reasons why leading brands choose
EasyInsights over NorthBeam
Data Destination
EasyInsights
Integrates with a wide range of data sources including ad platforms, analytics platforms, CRMs & CEPs. You can literally send data from anywhere to anywhere
NorthBeam
Does not send data into any marketing tools (except Meta) but instead pulls insights from them & onto the dashboard. It is primarily a reporting tool
Refined Ad Signals
EasyInsights
Sends events, purchases, lead data, etc.. to ad platforms like Google and Meta
NorthBeam
Does not send data into any marketing tools (except Meta & on request from Enterprise Customers) but instead pulls insights from them.
Use Cases
EasyInsights
It caters to both e-commerce and lead gen businesses. EasyInsights provides Product feed enhancement, RTO/Cancellation Adjustment, deduplicatipon of leads and data enrichment
NorthBeam
Its scope is limited - it neither provides product feed enhancement, nor data enrichment. Its data activation abilities are also limited to Meta
Custom and Native Integration
EasyInsights
Integrates with a wide range of data sources including ad platforms, analytics platforms, CRMs & CEPs. OVer 200+such platforms (as long as there exists an API or a webhook, EasyInsights can get you the data)
NorthBeam
Integrates with a limited set of 32 platforms. You have to put in a custom request for the rest. Northbeam mostly focusses on data integration, mapping customer journey and basic analytics
Additional Features
EasyInsights
Offers value-added features for better ROAS
Session enrichment: Enriching session details with parameters like Fb click id, gclid, Browser id, IP, Fb login id, Ctwa_clid and more.
Data activation: 100% accurate events and Conversions. Refined audiences for ad targeting.
CDP: A CDP that gives ownership of data to you. Enhance your martech tools efficiency.
Product feed Optimization:
Boost Conversions with
AI-Powered Catalog Management.
All your product feed advancement at a single place.
Triple Whale
Currently focusses on customer journey tracking and basic analytics
Already using
NorthBeam?
The EasyInsights team has made this transition as easy as possible by providing proactive
support.
Our expert support team will guide you through every step, from data migration to platform
familiarization. We handle the technicalities so you can focus on harnessing the power of
EasyInsights. Experience a smooth transition and unlock deeper insights into your business.
Ready to get started?
Hear from the teams we Empowered
Granular journey tracking boosted attribution and visibility across channels
“Custom support from the Easylnsights team has been excellent. We're now able to track a granular user journey across channels, which has significantly improved our visibility and attribution.”
Aniruddha Singhai,
Co Founder & CEO - Divine Hindu
Activated CRM data for 2X campaign efficiency and CPL drop
“Partnering with EasyInsights.ai has greatly enhanced our digital marketing efforts at Bhanzu. They enabled us to activate both events and audiences using a combination of our CRM data and website user activities. With seamless integration across Meta and Google Ads platforms, we were able to deliver highly targeted campaigns that aligned perfectly with user intent. As a result, we saw a significant improvement in campaign efficiency and "Cost per Quality Leads". EasyInsights.ai has truly helped us bridge the gap between data and performance.”
Sai Bharath G,
Senior Manager (Performance) - Bhanzu
Achieved 2X Faster Sales and Higher ROI through Lead Data Activation
“EasyInsights.ai helped us improve our marketing campaigns. We were able to accurately see what was working, which allowed us to focus our efforts more effectively. They also provided us with better information about our leads, such as their potential interest level. This made it much easier for our sales team to prioritize and follow up with the right people, leading to faster sales and better returns on our marketing spend.”
Vineet Chaturvedi,
Co-Founder and CEO at Edureka
