Tired of incomplete, inaccurate and unreliable data?
Don't settle for less.

Choose EasyInsights, the #1 platform built for performance
marketers to increase their ROAS at least by 20%.

Join over 250+ leading Brands who accelerated their growth with EasyInsights

2024 | Atomberg

2X revenue and 55% improvement in CAC

2024 | Wati

2X scale in Business and 76% increase in conversion rate

2024 | Mamaearth

20% improvement in overall system efficiency

Unlock More with EasyInsights

FEATURE COMPARISON

EasyInsights

NorthBeam

Installation

One line of code

Integration with Shopify/WooCommerce/Magento

tick

Data Attribution Method

UTM parameters and Digital fingerprinting

UTM Parameters, Pixel

Conversion Tracking

Both Server to Server and Pixel side tracking

Integrations and API Capabilities

200+ (Any platform with API or Webhook)

Native integrations with 32 platforms (Others on request)

Attribution Models

All Models available. Custom built as well.

Multi-touch Attribution only

Data Destination

200+ (Any platform with API or Webhook)

Northbeam does not send data to the marketing tools but instead pulls insight from them

Integration with all popular ad channels

tick

Integration with 3rd party checkouts

tick

360 ^o Data solution for performance marketers

tick

cross

Customer 360 ^o Profiles

tick

cross

360 ^o Data Enrichment Engine

tick

cross

Hight intent and intelligent signals for ad platforms

Yes

Yes (Readily available for Meta only - Enterprise Customers)

Data activation

tick

Yes (Meta Only)

Product feed enhancement

tick

cross

IFrame Form Tracking

tick

Customised and personalised dashboards

tick

Optimize targeting & look-a-like audiences

tick

Customer Support

Email, Chat, Call & dedicated speciatlist

Chat & Email

Reasons why leading brands choose
EasyInsights over NorthBeam

Data Destination

EasyInsights

Integrates with a wide range of data sources including ad platforms, analytics platforms, CRMs& CEPs. You can literally send data from anywhere to anywhere

NorthBeam

Does not send data into any marketing tools (except Meta) but instead pulls insights from them& onto the dashboard. It is primarily a reporting tool

Refined Ad Signals

EasyInsights

Sends events, purchases, lead data, etc.. to ad platforms like Google and Meta

NorthBeam

Does not send data into any marketing tools (except Meta& on request from Enterprise Customers) but instead pulls insights from them.

Use Cases

EasyInsights

It caters to both e-commerce and lead gen businesses. EasyInsights provides Product feed enhancement, RTO/Cancellation Adjustment, deduplicatipon of leads and data enrichment

NorthBeam

Its scope is limited - it neither provides product feed enhancement, nor data enrichment. Its data activation abilities are also limited to Meta

Custom and Native Integration

EasyInsights

Integrates with a wide range of data sources including ad platforms, analytics platforms, CRMs& CEPs. OVer 200+such platforms (as long as there exists an API or a webhook, EasyInsights can get you the data)

NorthBeam

Integrates with a limited set of 32 platforms. You have to put in a custom request for the rest. Northbeam mostly focusses on data integration, mapping customer journey and basic analytics

Additional Features

EasyInsights

Offers value-added features for better ROAS

Session enrichment: Enriching session details with parameters like Fb click id, gclid, Browser id, IP, Fb login id, Ctwa_clid and more.

Data activation: 100% accurate events and Conversions. Refined audiences for ad targeting.

CDP: A CDP that gives ownership of data to you. Enhance your martech tools efficiency.

Product feed Optimization: Boost Conversions with AI-Powered Catalog Management.
All your product feed advancement at a single place.

Triple Whale

Currently focusses on customer journey tracking and basic analytics

Already using
NorthBeam?

The EasyInsights team has made this transition as easy as possible by providing proactive support.

Our expert support team will guide you through every step, from data migration to platform familiarization. We handle the technicalities so you can focus on harnessing the power of EasyInsights. Experience a smooth transition and unlock deeper insights into your business. Ready to get started?

The EasyInsights team has made this transition as easy as possible by providing proactive support.

Real Stories of Success and Satisfaction

Testimonials that Define Our Commitment to Excellence

"EasyInsights has been a game-changer for our marketing strategy. By utilizing its last non-direct attribution model, we've been able to optimize our budget in real-time, resulting in significant savings. EasyInsights helped us to make data-driven decisions that directly impact our bottom line."

Abhishek

Marketing at Mamaearth

Read how Mamaearth increased its revenue by 5x and reduced CAC by 15% using realtime attribution model.

"By offering comprehensive visibility across multiple platforms, EasyInsights enabled us to make data-driven decisions with precision. Implementing their FC attribution model was a game-changer, allowing us to optimize our marketing spend effectively. As a result, we not only witnessed a remarkable increase in revenue but also achieved significant reductions in our customer acquisition costs."

Sanya

Digital Lead, GoodEarth

Read how Good Earth reduced CAC by 40% using unified cross-platform analytics.

"With their innovative lead scoring and custom attribution models, we've been able to optimize our resources like never before. By accurately pinpointing the most promising leads and understanding the true impact of each marketing channel, we've maximized our efficiency and achieved remarkable results. EasyInsights is not just a tool; it's a game-changer for any brand looking to elevate their marketing strategy to the next level."

Vineet

Co-founder, Edureka

Read how Edureka used EasyInsights to increase its revenue by 2.4x at a scale of 2x using custom attribution model

" Previously, we were entirely reactive, relying solely on delayed manual reports. Thanks to EasyInsights, we've become proactive, now able to anticipate future trends with confidence."

Tara

Digital Manager, FMCG

Read how a leading FMCG brand used EasyInsights to improve performance using real-time blended data

Send any data to any tool

Build data pipelines within minutes without any data engineer. Remove your daily hassle at a fraction of cost.

Your data is always secure

Ensuring Your Peace of Mind: Robust Security Measures to Safeguard Your Data with Us

Tired of incomplete, inaccurate and unreliable data? Don't settle for less.

2X revenue and 55% improvement in CAC

2X scale in Business and 76% increase in conversion rate

20% improvement in overall system efficiency

Unlock More with EasyInsights

Reasons why leading brands choose EasyInsights over NorthBeam

Data Destination

EasyInsights

NorthBeam

Refined Ad Signals

EasyInsights

NorthBeam

Use Cases

EasyInsights

NorthBeam

Custom and Native Integration

EasyInsights

NorthBeam

Additional Features

EasyInsights

Triple Whale

Already using NorthBeam?

Real Stories of Success and Satisfaction

"EasyInsights has been a game-changer for our marketing strategy. By utilizing its last non-direct attribution model, we've been able to optimize our budget in real-time, resulting in significant savings. EasyInsights helped us to make data-driven decisions that directly impact our bottom line."

Read how Mamaearth increased its revenue by 5x and reduced CAC by 15% using realtime attribution model.

Read how Good Earth reduced CAC by 40% using unified cross-platform analytics.

Read how Edureka used EasyInsights to increase its revenue by 2.4x at a scale of 2x using custom attribution model

" Previously, we were entirely reactive, relying solely on delayed manual reports. Thanks to EasyInsights, we've become proactive, now able to anticipate future trends with confidence."

Read how a leading FMCG brand used EasyInsights to improve performance using real-time blended data

Send any data to any tool

Your data is always secure

Increase your ROAS today with EasyInsights

Is inaccurate attribution data costing you conversions? Discover how we can help.

Tired of incomplete, inaccurate and unreliable data?
Don't settle for less.

Reasons why leading brands choose
EasyInsights over NorthBeam

Already using
NorthBeam?