Posted inAnalytic Platform
GA4 Key Events – All You Need to Know
Google has officially renamed conversions to GA4 Key Events. This change in nomenclature has been implemented to align…
Posted inAnalytic Platform
What Are Tracking Pixels and How Do They Work?
It amazes people how much advertisers seem to know about them. They might show interest in a product…
Posted inAnalytic Platform Attribution Models
How to Set Up Attribution Models in GA4: A Step-by-Step Guide
Google Analytics 4 or GA4 is the newest iteration of Google's web analytics platform, it offers advanced features…
Posted inAnalytic Platform
GA4 Audiences : A Marketer’s Guide
Marketers are well aware that not all their target audiences are built the same. They have distinct preferences…
Posted inAnalytic Platform Others
Using Segments and Segment Exploration in GA4
Google Analytics 4 (GA4) has an impressive arsenal of analytical features facilitating a microscopic view into your marketing…
Posted inAnalytic Platform
User Lifetime Exploration in GA4
All marketers have some recurring questions about their audiences. Some of the questions we ask include: what was…
Posted inAnalytic Platform
Explorations in GA4: Funnel Exploration
Funnel exploration report is one of the most useful reports in Google Analytics 4 (GA4). It gives us…
Posted inAnalytic Platform
Exploration in GA4: The User Explorer Guide
Google Analytics 4 (GA4) is transforming the way marketers make decisions. With an impressive 8.4 million websites leveraging…
Posted inAnalytic Platform
Guide to Path Exploration in GA4
Do you ever wonder how your visitors reach that particular web page on your site? Or what actions…
Posted inAnalytic Platform Marketing
Guide to Cohort Analysis and GA4 Cohort Exploration
Acquiring new customers is essential, but retaining your existing customers is how you grow your business. In fact,…
Posted inAnalytic Platform
A Beginner’s Guide to Adobe Analytics
Beginners guide to Adobe Analytics Today, it’s not arcane wisdom that understanding user behavior and optimizing online experiences…
Posted inAnalytic Platform
Everything You Need to Know About Data Sampling in GA4
Are you managing a website in 2023? Chances are Google Analytics 4 (GA4) is your go-to data analytics…
