Posted inAnalytic Platform What Are Tracking Pixels and How Do They Work? It amazes people how much advertisers seem to know about them. They might show interest in a product… Posted by Khyati Agarwal August 14, 2024
Posted inAnalytic Platform Attribution Models How to Set Up Attribution Models in GA4: A Step-by-Step Guide Google Analytics 4 or GA4 is the newest iteration of Google's web analytics platform, it offers advanced features… Posted by Burooj Alam July 26, 2024
Posted inAnalytic Platform GA4 Audiences : A Marketer’s Guide Marketers are well aware that not all their target audiences are built the same. They have distinct preferences… Posted by Khyati Agarwal December 6, 2023
Posted inAnalytic Platform Others Using Segments and Segment Exploration in GA4 Google Analytics 4 (GA4) has an impressive arsenal of analytical features facilitating a microscopic view into your marketing… Posted by Khyati Agarwal November 23, 2023
Posted inAnalytic Platform User Lifetime Exploration in GA4 All marketers have some recurring questions about their audiences. Some of the questions we ask include: what was… Posted by Khyati Agarwal November 20, 2023
Posted inAnalytic Platform Explorations in GA4: Funnel Exploration Funnel exploration report is one of the most useful reports in Google Analytics 4 (GA4). It gives us… Posted by Khyati Agarwal November 20, 2023
Posted inAnalytic Platform Exploration in GA4: The User Explorer Guide Google Analytics 4 (GA4) is transforming the way marketers make decisions. With an impressive 8.4 million websites leveraging… Posted by Khyati Agarwal October 16, 2023
Posted inAnalytic Platform Guide to Path Exploration in GA4 Do you ever wonder how your visitors reach that particular web page on your site? Or what actions… Posted by Khyati Agarwal October 16, 2023
Posted inAnalytic Platform Marketing Guide to Cohort Analysis and GA4 Cohort Exploration Acquiring new customers is essential, but retaining your existing customers is how you grow your business. In fact,… Posted by Khyati Agarwal August 31, 2023
Posted inAnalytic Platform A Beginner’s Guide to Adobe Analytics Beginners guide to Adobe Analytics Today, it’s not arcane wisdom that understanding user behavior and optimizing online experiences… Posted by Khyati Agarwal August 31, 2023
Posted inAnalytic Platform Everything You Need to Know About Data Sampling in GA4 Are you managing a website in 2023? Chances are Google Analytics 4 (GA4) is your go-to data analytics… Posted by Khyati Agarwal July 18, 2023
Posted inAd Platform Analytic Platform Digital Analytics GA4 & the Google Marketing Platform – The Collaboration that Strengthens your Digital Marketing Strategy There’s been a lot of buzz around GA4 ever since its launch in 2020. This advanced data analytics… Posted by Khyati Agarwal July 13, 2023