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Home » Analytic Platform » Page 2
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Posted inAnalytic Platform

GA4 Audiences : A Marketer’s Guide

Marketers are well aware that not all their target audiences are built the same. They have distinct preferences…
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Posted by Khyati Agarwal December 6, 2023
Segment Exploration in GA4 (2)
Posted inAnalytic Platform Others

Using Segments and Segment Exploration in GA4

Google Analytics 4 (GA4) has an impressive arsenal of analytical features facilitating a microscopic view into your marketing…
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Posted by Khyati Agarwal November 23, 2023
User Lifetime Exploration in GA4 (2)
Posted inAnalytic Platform

User Lifetime Exploration in GA4

All marketers have some recurring questions about their audiences. Some of the questions we ask include: what was…
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Posted by Khyati Agarwal November 20, 2023
Funnel Exploration in GA4 3
Posted inAnalytic Platform

Explorations in GA4: Funnel Exploration

Funnel exploration report is one of the most useful reports in Google Analytics 4 (GA4). It gives us…
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Posted by Khyati Agarwal November 20, 2023
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Posted inAnalytic Platform

Exploration in GA4: The User Explorer Guide

Google Analytics 4 (GA4) is transforming the way marketers make decisions. With an impressive 8.4 million websites leveraging…
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Posted by Khyati Agarwal October 16, 2023
Path Exploration in GA4 2
Posted inAnalytic Platform

Guide to Path Exploration in GA4

Do you ever wonder how your visitors reach that particular web page on your site? Or what actions…
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Posted by Khyati Agarwal October 16, 2023
Cohort Analysis with GA4 2
Posted inAnalytic Platform Marketing

Guide to Cohort Analysis and GA4 Cohort Exploration

Acquiring new customers is essential, but retaining your existing customers is how you grow your business. In fact,…
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Posted by Khyati Agarwal August 31, 2023
Beginners guide to Adobe Analytics 2
Posted inAnalytic Platform

A Beginner’s Guide to Adobe Analytics

Beginners guide to Adobe Analytics Today, it’s not arcane wisdom that understanding user behavior and optimizing online experiences…
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Posted by Khyati Agarwal August 31, 2023
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Posted inAnalytic Platform

Everything You Need to Know About Data Sampling in GA4

Are you managing a website in 2023? Chances are Google Analytics 4 (GA4) is your go-to data analytics…
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Posted by Khyati Agarwal July 18, 2023
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Posted inAd Platform Analytic Platform Digital Analytics

GA4 & the Google Marketing Platform – The Collaboration that Strengthens your Digital Marketing Strategy

There’s been a lot of buzz around GA4 ever since its launch in 2020. This advanced data analytics…
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Posted by Khyati Agarwal July 13, 2023
GA4 is better than Universal Analytics Blog Cover Image
Posted inAnalytic Platform Digital Analytics

10 Ways GA4 is Better than UA

1st July 2023 marks the final curtain call for Universal Analytics (UA). And now, marketers have no choice…
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Posted by Khyati Agarwal July 13, 2023
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Posted inAnalytic Platform

Events in GA4: Everything You Need to Know

Google Analytics 4, or GA4, officially replaced Universal Analytics (UA) as of October last year. And come July…
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Posted by Piyush Gupta June 2, 2023

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619/2-7, Chattarpur,
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Platform

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Delhi, 110074

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