GA4 & the Google Marketing Platform – The Collaboration that Strengthens your Digital Marketing Strategy
There’s been a lot of buzz around GA4 ever since its launch in 2020. This advanced data analytics…
Posted inAnalytic Platform Digital Analytics
10 Ways GA4 is Better than UA
1st July 2023 marks the final curtain call for Universal Analytics (UA). And now, marketers have no choice…
Posted inAnalytic Platform
Events in GA4: Everything You Need to Know
Google Analytics 4, or GA4, officially replaced Universal Analytics (UA) as of October last year. And come July…
Posted inAnalytic Platform
Setting Up GA4 Button Click Event Tracking with GTM
Button click tracking is a valuable way to gather data every time a significant button on your website…
Posted inAnalytic Platform
An Ultimate Guide To Google Consent Mode
As the world steadily moves online, digital privacy and data control become increasingly important. However, providing customized experiences…
Posted inAnalytic Platform
What’s new in the Landing Page Report of GA4
Introduction This just in - Google Analytics 4 has finally released a built-in Landing Page Report as a…
Posted inAnalytic Platform
A Complete Guide to Explorations in GA4
Google Analytics 4 (GA4) is the most popular analytics tool on the Internet today. It provides marketers with…
Posted inAnalytic Platform
Tracking Page Time in GA4
Are you interested in tracking how long visitors spend on your website? Google Analytics 4 (GA4) and Google…
Posted inAnalytic Platform
Creating a View in GA4
Did you migrate to Google Analytics 4 (GA4) property recently? You are not alone if you cannot find…
Posted inAnalytic Platform
Learn to Use Standard Reports of GA4
With Google Analytics 4, Google has changed how marketers and website owners track user behavior and traffic. Users…
Posted inAnalytic Platform
What’s new in the Acquisition Report – GA4
Google will finally close the lid on Universal Analytics (UA) in July 2023. That leaves marketers and data…
Posted inAnalytic Platform
Tracking Scroll Percentage in GA4 & How Marketers can Leverage it
Are you using Google Analytics 4 to track your website's performance and engagement? If so, you may already…
