The average buyer runs several searches and views multiple ads before actually purchasing a product online. Does it …
Author: Piyush Gupta
ChatGPT by OpenAI is the latest in the line of Artificial Intelligence tools everyone on the Internet is …
Data can become your most valuable marketing resource. You can create scalable, repeatable marketing processes with the right …
Marketing is one of the roles that is adapting the fastest, particularly digital advertising, media buying, and performance …
Who is your ideal customer? Most likely, your ideal customer cannot be reduced to a single persona or …
In digital marketing, optimization does not have to be a scary word. Some associate it with removing all …
Google Analytics is by far the most popular analytics tool and is widely used worldwide. In this day …
Metrics and dimensions are the foundation of every report and analysis in GA4. GA4 (Google Analytics 4) appears …
In 2020, Google Analytics’ latest version, GA4, was announced as the default when creating a new property and …
How much data is too much for data-driven marketing? 53% of marketing professionals believe that there is no …
You’ve heard time and again how acquiring new customers costs more than retaining existing ones. And the numbers …
The LinkedIn metrics you should track are determined by your marketing objectives. Keep an eye on updated analytics, …