Posted inCustomer Data Platform (CDP) First Party Data What is Real-time Data Activation? Imagine you're shopping online for a new pair of running shoes. You click on a few styles, ask… Posted by Sonali Arya May 29, 2025
Posted inCustomer Data Platform (CDP) First Party Data What is First-Party, Second-Party, Third-Party and Zero-Party Data? Knowing your audience is key, and that starts with understanding the types of data businesses use. Data is… Posted by Sonali Arya May 27, 2025
Posted inCustomer Data Platform (CDP) Using Data Enrichment to Improve Marketing Performance Data enrichment involves augmenting the quality of existing customer data by integrating newer data from additional sources. It… Posted by Khyati Agarwal July 1, 2024
Posted inCustomer Data Platform (CDP) CRMs Vs CDPs – The Better Option for Your Business A survey conducted by Gartner revealed that only 14% of businesses have achieved a functional customer-360, while a… Posted by Khyati Agarwal July 1, 2024
Posted inCustomer Data Platform (CDP) Data Warehouses Vs CDPs – Who Wins and Why? With the introduction of more effective data activation solutions like Reverse ETL, the debate around Customer Data Platforms… Posted by Khyati Agarwal June 27, 2024
Posted inCustomer Data Platform (CDP) Composable CDP Vs. Traditional CDP : Which one to pick? "$5.7 billion" - This is the estimated size the CDP (Customer Data Platforms) market is expected to reach… Posted by Khyati Agarwal June 19, 2024
Posted inCustomer Data Platform (CDP) 7 Use-Cases for Identity Resolution 88% of marketers believe that first-party data is more important to their operations than it was two years… Posted by Khyati Agarwal June 19, 2024
Posted inCustomer Data Platform (CDP) User Segmentation in Marketing – All You Need to Know Personalization and automation are two essential tenets of the art that is performance marketing. However, one can’t benefit… Posted by Khyati Agarwal June 5, 2024
Posted inCustomer Data Platform (CDP) Customer 360 : What it is and Why it is Important Today, the average user is exposed to approximately 10,000 ads every day. Considering this, businesses have to work… Posted by Khyati Agarwal June 3, 2024
Posted inCustomer Data Platform (CDP) How to Implement a First Party Data Driven Approach to Multi-Channel Content Distribution Multi-channel content distribution is a perfect strategy for growing your reach, boosting customer engagement, and driving conversions through… Posted by Khyati Agarwal May 24, 2024
Posted inCustomer Data Platform (CDP) Impact of Third Party Cookie Loss on B2B Marketing You've probably heard that Google blocked third party cookies for 1% of Chrome users, around 30 million people,… Posted by Khyati Agarwal May 24, 2024
Posted inCustomer Data Platform (CDP) First Party Data First Party Data Onboarding – All you Need to Know Brands have always known the value of first party data. However, their efforts to actually leverage it have… Posted by Khyati Agarwal May 3, 2024