Posted inCustomer Data Platform (CDP)
Using Data Enrichment to Improve Marketing Performance
Data enrichment involves augmenting the quality of existing customer data by integrating newer data from additional sources. It…
Posted inCustomer Data Platform (CDP)
CRMs Vs CDPs – The Better Option for Your Business
A survey conducted by Gartner revealed that only 14% of businesses have achieved a functional customer-360, while a…
Posted inCustomer Data Platform (CDP)
Data Warehouses Vs CDPs – Who Wins and Why?
With the introduction of more effective data activation solutions like Reverse ETL, the debate around Customer Data Platforms…
Posted inCustomer Data Platform (CDP)
Composable CDP Vs. Traditional CDP : Which one to pick?
"$5.7 billion" - This is the estimated size the CDP (Customer Data Platforms) market is expected to reach…
Posted inCustomer Data Platform (CDP)
7 Use-Cases for Identity Resolution
88% of marketers believe that first-party data is more important to their operations than it was two years…
Posted inCustomer Data Platform (CDP)
User Segmentation in Marketing – All You Need to Know
Personalization and automation are two essential tenets of the art that is performance marketing. However, one can’t benefit…
Posted inCustomer Data Platform (CDP)
Customer 360 : What it is and Why it is Important
Today, the average user is exposed to approximately 10,000 ads every day. Considering this, businesses have to work…
Posted inCustomer Data Platform (CDP)
How to Implement a First Party Data Driven Approach to Multi-Channel Content Distribution
Multi-channel content distribution is a perfect strategy for growing your reach, boosting customer engagement, and driving conversions through…
Posted inCustomer Data Platform (CDP)
Impact of Third Party Cookie Loss on B2B Marketing
You've probably heard that Google blocked third party cookies for 1% of Chrome users, around 30 million people,…
First Party Data Onboarding – All you Need to Know
Brands have always known the value of first party data. However, their efforts to actually leverage it have…
Posted inCustomer Data Platform (CDP)
First Party Data Strategies to Drive Account-Based Marketing
Come September 2024, third party cookies are officially losing their spot in Google’s cookie jar. Having already commenced…
Posted inCustomer Data Platform (CDP)
How Programmatic Advertising Works Without Third Party Cookie?
Programmatic advertising is on every marketer’s roster today. And there’s a good reason for that. Programmatic advertising uses…
