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Posted inDigital Analytics E-Commerce Marketing

A Complete Guide to Stitch E-Commerce Data on Google Sheet

Data stitching helps marketing teams understand their customers’ persona, needs and engagement patterns better. With these tools, marketers can design meaningful campaigns based on solid insights and not just assumptions or theories.
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Posted by Piyush Gupta April 7, 2022
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Posted inDigital Analytics E-Commerce Marketing

Best Tools In The Market To Reduce RTO (Return Orders)

Minimising RTO is key to boosting one’s business online. Smart solutions can take your business to the next level. Tap into the power of AI and ML, with these smart tools listed above, to minimise RTO rates. 
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Posted by Piyush Gupta March 23, 2022
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Posted inDigital Analytics Marketing

Naming Marketing Campaigns for Structured Analytics

When looking through ad campaigns, the last thing you want to do is spend time figuring out what each one is about. The name itself should give you all the details you need. A campaign name should tell you what the product is, who the target audience is, the type of ad, and much more. Most importantly, the format you follow should be consistent across all your campaigns. In this blog, we’ll tell why it’s essential to name your marketing campaigns and what your process should be.
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Posted by Piyush Gupta March 9, 2022
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Posted inAnalytic Platform Digital Analytics E-Commerce

4 Essential Enhanced E-Commerce Reports in Google Analytics

eCommerce reports in Google Analytics can help you scale your eCommerce business dramatically. But do you know what’s…
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Posted by Piyush Gupta March 2, 2022
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Posted inDigital Analytics Marketing

Website Traffic Analytics – Metrics a Digital Marketer Should Track

Tracking your website performance is key when you are running a business online, as it is the gateway to the success of your business. With this introductory guide on website analytics, you will be able to pitch the correct strategies for content that goes out on your website and in your campaigns. 
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Posted by Piyush Gupta February 28, 2022
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Posted inAd Platform Digital Analytics

Google Ads Metrics A Digital Marketer Should Be Tracking

Whether you are new to the world of digital marketing working with the Google Ads platform, the mentioned metrics can be the core of your next meeting with the boss.
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Posted by Piyush Gupta February 11, 2022
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Posted inAd Platform Digital Analytics

Facebook Ads: Increasing ROAS by 20%

Click to uncover the hidden tactics used by popular agencies to achieve higher ROAS for Facebook Ads. Learn what ROAS is and how to calculate it.
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Posted by Piyush Gupta February 7, 2022
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Posted inAd Platform Analytic Platform Digital Analytics

Best Google Analytics Metrics to Track for CMOs

Our country is full of business people and entrepreneurs who are increasingly going digital. But, we will find…
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Posted by Piyush Gupta February 4, 2022
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Posted inDigital Analytics Marketing

Automated reporting: saving over 8 hours of time every week?

Install EasyInsights and discover how this mighty tool can help you automate marketing data like never before. To automate your marketing reports, just choose data sources and columns (metrics) in under two minutes. Spend more time thinking about strategy and less time doing mundane activities. Without a technical background, all you need as a digital marketer is a basic understanding of spreadsheets.
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Posted by Piyush Gupta February 2, 2022
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Posted inDigital Analytics Marketing

LTV:CAC – Avoid 3 mistakes while calculating this ratio

"How much should I budget for my ad campaign?" "Which channel is the most effective at bringing new…
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Posted by Piyush Gupta February 1, 2022
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Posted inDigital Analytics Marketing

EasyInsights for Seamless Server-to-Server Integration

Source Chaos. Chaos is the constant thing in the world, one part or the other always remains in…
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Posted by Piyush Gupta April 13, 2021
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Posted inAd Platform Analytic Platform Digital Analytics

Removing FBCLID from Google Analytics (GA4) Reports

If you routinely run Facebook campaigns and track your website traffic through Google Analytics, chances are, you have…
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Posted by Piyush Gupta February 15, 2021

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