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Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?

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Blog Cover Image EasyInsights A Sellers Guide to Amazon PPC Metrics
Posted inAd Platform E-Commerce

A Seller’s Guide to Amazon PPC Metrics

Amazon PPC is an effective way for businesses to boost their visibility and sales. In fact, Amazon PPC…
Read More
Posted by Khyati Agarwal August 1, 2023
amazonPPC
Posted inE-Commerce

Boost Your Sale with Amazon PPC

Amazon is the e-commerce platform of choice for brands and third-party sellers looking to grow their business online.…
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Posted by Piyush Gupta April 11, 2023
shopify metrics to track
Posted inE-Commerce Marketing

Shopify Metrics You Should Be Tracking

You can measure your success based on the number of visitors you get each month, or you may focus on sales. While both might be important metrics, there are many other things you should track to make sure you're on the right track. 
Read More
Posted by Piyush Gupta August 2, 2022
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Posted inDigital Analytics E-Commerce Marketing

A Complete Guide to Stitch E-Commerce Data on Google Sheet

Data stitching helps marketing teams understand their customers’ persona, needs and engagement patterns better. With these tools, marketers can design meaningful campaigns based on solid insights and not just assumptions or theories.
Read More
Posted by Piyush Gupta April 7, 2022
Is RTO killing your Ecommerce marketing budget
Posted inDigital Analytics E-Commerce Marketing

Best Tools In The Market To Reduce RTO

Minimising RTO is key to boosting one’s business online. Smart solutions can take your business to the next level. Tap into the power of AI and ML, with these smart tools listed above, to minimise RTO rates. 
Read More
Posted by Piyush Gupta March 23, 2022
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Posted inAnalytic Platform BI Tools E-Commerce

Three Benefits of Using Google Sheets for E-commerce Analytics

Google Docs Editors suite is Google’s homegrown product. It is available as a web and desktop application on Google Chrome’s operating system. Its mobile application is available across Android, iOS, Windows and Blackberry devices. Google Sheets works just as well with the Microsoft Excel file formats. 
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Posted by Piyush Gupta March 3, 2022
EssyIn BH EnhancedeCommReport Final
Posted inAnalytic Platform Digital Analytics E-Commerce

4 Essential Enhanced E-Commerce Reports in Google Analytics

eCommerce reports in Google Analytics can help you scale your eCommerce business dramatically. But do you know what’s…
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Posted by Piyush Gupta March 2, 2022
RTO Cover 01 scaled
Posted inE-Commerce Marketing

Return to Origin (RTO): Why is it a Crucial Metric for E-Commerce Businesses

Just getting a new order on your eCommerce website does not equate to a successful sale. The product…
Read More
Posted by Piyush Gupta February 18, 2021
a4
Posted inDigital Analytics E-Commerce

Is RTO Killing Your E-Commerce Marketing True ROI? Resolve it Here

Free shipping and returns are two of the biggest reasons for online shoppers to choose your brand over…
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Posted by Piyush Gupta October 15, 2020
a5
Posted inDigital Analytics E-Commerce

Defining Quality Users to Optimize E-Commerce Campaigns & Boost Ads RoI

Picture this, you are at a book-store in a busy part of the town. Of the many people…
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Posted by Piyush Gupta October 15, 2020
a6
Posted inDigital Analytics E-Commerce

How deep-diving into Product & SKU Intelligence helped our client to improve ROI by 45%

One of our clients had hundreds of products on their website.  The products were of different sizes, quantity,…
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Posted by Piyush Gupta October 15, 2020
How to define Quality User to Optimize E Commerce Campaigns and Boost Sales 3
Posted inE-Commerce

Tips and Tricks: 6 Best Tactics for Ecommerce Marketing

The rapid growth of e-commerce presents a huge business opportunity for companies of all sizes. According to the…
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Posted by Piyush Gupta October 15, 2020

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Delhi, 110074

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India
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Delhi, 110074

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Top brands use EasyInsights for accurate conversion tracking on Meta, Google Ads & GA4.

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