Posted inFirst Party Data How to Activate Your First-Party Data You searched for a pair of running shoes once, and suddenly every ad you see knows your size,… Posted by Sonali Arya May 29, 2025
Posted inCustomer Data Platform (CDP) First Party Data What is Real-time Data Activation? Imagine you're shopping online for a new pair of running shoes. You click on a few styles, ask… Posted by Sonali Arya May 29, 2025
Posted inCustomer Data Platform (CDP) First Party Data What is First-Party, Second-Party, Third-Party and Zero-Party Data? Knowing your audience is key, and that starts with understanding the types of data businesses use. Data is… Posted by Sonali Arya May 27, 2025
Posted inFirst Party Data What is First-Party Data and How is it Beneficial for Digital Marketing In today’s digital marketing world, the rules of data tracking and user targeting are rapidly changing. With the… Posted by Sonali Arya May 22, 2025
Posted inCRM First Party Data Third-Party Checkout Tools for Shopify: Pros and Cons In today’s fast-moving e-commerce world, scalability is everything. Shopify brands aiming for growth need checkout experiences that are… Posted by Piyush Gupta April 25, 2025
Posted inFirst Party Data First Party Data: The Answer to Third Party Cookie Loss The phasing out of third party cookie has begun, and come 2025, everything that marketers have been doing… Posted by Piyush Gupta June 11, 2024
Posted inDigital Marketing First Party Data The Effect of Third Party Cookie Loss On CAC After Apple and Firefox led the charge, Google plans to phase out third party cookies from Chrome by… Posted by Khyati Agarwal June 11, 2024
Posted inDigital Analytics Digital Marketing First Party Data Demise of Third Party Cookies and Its Impact on Marketing Third-party cookies have long been the backbone of digital marketing, enabling advertisers to track users across websites, deliver… Posted by Khyati Agarwal June 6, 2024
Posted inCustomer Data Platform (CDP) First Party Data First Party Data Onboarding – All you Need to Know Brands have always known the value of first party data. However, their efforts to actually leverage it have… Posted by Khyati Agarwal May 3, 2024
Posted inData Clean Rooms First Party Data Data Clean Rooms: How it works and its benefits for marketers The digital advertising landscape is undergoing a radical shift. With user privacy regulations tightening and third-party cookies crumbling,… Posted by Piyush Gupta March 27, 2024
Posted inCustomer Data Platform (CDP) First Party Data How to use First Party data for your e-commerce brand Owning Your Future: How First-Party Data Fuels a Thriving E-Commerce Strategy in 2024 and Beyond The winds of… Posted by Piyush Gupta February 22, 2024