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Home » First Party Data
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Posted inFirst Party Data Tracking

Why You’re Losing Signals Every Day – and How to Recover Them Legally with First-Party Data

Signals aren’t disappearing overnight-they’re eroding quietly, day by day. At first, campaigns seem fine, but optimization slows, scaling…
Read More
Posted by Sonali Arya January 14, 2026
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Posted inFirst Party Data Tracking

Why You Can’t Identify Returning Users Without Cookies – and How to Build a First-Party Recognition System

For years, cookies quietly powered how marketers identified returning users, measured retention, and attributed conversions. Today, that foundation…
Read More
Posted by Himanshu Rahi January 12, 2026
activate ROAS
Posted inAd Platform E-Commerce First Party Data

Activate your First Party data to increase your ROAS for ecommerce

In the current privacy-first marketing world, relying solely on third-party cookies or pixel-based tracking is a losing game.…
Read More
Posted by Himanshu Rahi August 21, 2025
How to use First-Party Audiences on Meta and Google
Posted inFirst Party Data

Strategies to Use First-Party Audiences on Meta and Google Ads

In a world where third-party cookies are disappearing and privacy regulations are tightening, digital advertisers are facing a…
Read More
Posted by Omsri Bompelli July 18, 2025
How to use first-party data in Personalised marketing
Posted inFirst Party Data

How to Use First-Party Data for Personalized Marketing

These days, with privacy rules tightening and third-party cookies fading out, marketers are hitting a bit of a…
Read More
Posted by Omsri Bompelli June 17, 2025
How to use First-Party Data in Digital Marketing
Posted inFirst Party Data

How to use First-Party Data in Digital Marketing

In today’s privacy-first world, where cookies are fading and data regulations are tightening, first-party data has emerged as…
Read More
Posted by Omsri Bompelli June 4, 2025
How to Activate Your First-Party Data
Posted inFirst Party Data

How to Activate Your First-Party Data

You searched for a pair of running shoes once, and suddenly every ad you see knows your size,…
Read More
Posted by Sonali Arya May 29, 2025
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Posted inCustomer Data Platform (CDP) First Party Data

What is Real-time Data Activation?

Imagine you're shopping online for a new pair of running shoes. You click on a few styles, ask…
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Posted by Sonali Arya May 29, 2025
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Posted inCustomer Data Platform (CDP) First Party Data

What is First-Party, Second-Party, Third-Party and Zero-Party Data?

Ever wondered what marketers mean when they talk about first-party, second-party, or third-party data? And now there’s even…
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Posted by Sonali Arya May 27, 2025
What is First Party Data and How is it Beneficial for Marketing
Posted inFirst Party Data

What is First-Party Data and How is it Beneficial for Digital Marketing

In today’s digital marketing world, the rules of data tracking and user targeting are rapidly changing. With the…
Read More
Posted by Sonali Arya May 22, 2025
Third-Party Checkout Tools for Shopify: Pros and Cons
Posted inCRM First Party Data

Third-Party Checkout Tools for Shopify: Pros and Cons

In today’s fast-moving e-commerce world, scalability is everything. Shopify brands aiming for growth need checkout experiences that are…
Read More
Posted by Piyush Gupta April 25, 2025
third party cookie loss
Posted inFirst Party Data

First Party Data: The Answer to Third Party Cookie Loss

The phasing out of third party cookie has begun, and come 2025, everything that marketers have been doing…
Read More
Posted by Piyush Gupta June 11, 2024

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Platform

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Solution

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Delhi
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Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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EasyInsights Private Limited (“Company”) and its employees do not provide consulting or advisory services of any kind. Any information or content shared by the Company is for informational purposes only.

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