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Improving Your Data Pipelines to Power BI using EasyInsights

Piyush Gupta
Reading Time: 5 minutes
Improving Your Data Pipelines to Power BI

Data shapes a business. Be it measuring performance, fine-tuning strategy, or making decisions. This is why organizations invest heavily in business intelligence tools that extract valuable insights from hordes of data. Large organizations, especially the ones with voluminous data, use Microsoft Power BI for analyzing and visualizing data.

Power BI is a great tool, but it can only do so much when data is abundant but siloed across different platforms. As the organization grows, so does its data, making it difficult for IT teams to maintain data pipelines into Power BI. In fact, marketers lose more than 40% of their valuable time every week just logging into different platforms, exporting, transforming, and importing data into BI tools.

How can you improve your data pipeline to Power BI and empower your team to perform agile data analysis and visualization? Keep reading to find out.

Issues with Inefficient Power BI Data Pipelines

Although Power BI is a self-service data visualization tool, it does not have an inbuilt database. Instead, it needs to connect with data sources, whether data warehouse or any other business software. Unfortunately, most organizations have a manual process in place to build these connections between Power BI and data sources, which brings forth the following inefficiencies: 

1. Over-Reliance on IT Team

Power BI is a comprehensive BI tool that helps even non-technical users like sales reps and marketers extract actionable insights from raw data. But before they can do that, they must import data into the visualization tool.

Consider this example: When a marketer prepares a report about a marketing channel or metric, they will have to request that data from the data team, who may already have other pending data requests. 

Now, depending on the type and source of data, the data team will have to either export data manually from the source to the BI tool or build a new connector using APIs. This manual process to request and import data into Power BI is undoubtedly slow but overburdens the data team with excess backlogs.

2. Data Latency

Data latency is the biggest hurdle to cross in data intelligence workflows since data is ever-evolving, and marketers need the latest data for accurate reporting. When data pipelines are inefficient, it can take a long to import data into Power BI or refresh data in an existing dataset. This leads to data latency, where the data in your reports and dashboards is not up-to-date. 

3. Technical Issues

When working with Power BI, your team must also manage different connections and APIs to ensure seamless data transfers. However, data connectors and APIs are prone to technical issues, which often cause extended downtimes. While technical staff fixes these issues, marketers cannot request new data imports hindering their data analysis progress. 

If you work with Power BI but manually export and import data into the tool, your marketers cannot work seamlessly with data. Not to mention, your data professionals are constantly under pressure to keep the data up to date while data requests pile up.

Automate Power BI Data Collection with EasyInsights

When data-related tasks are the primary cause of burnout among 6 out of 10 employees, what can large businesses do to ease the situation? 

You need to deploy an agile data pipeline to your Power BI with an automated process to collect and store data at a centralized location. So, marketers do not have to turn to data teams whenever they need to prepare a report or dashboard. And that is precisely what EasyInsights helps you accomplish. 

EasyInsights is a next-gen data intelligence tool that releases data teams from mundane data export cycles. Instead, it provides seamless automated data collection from popular platforms like Google Ads, Google Analytics, Facebook, etc., with more than 50 integrations.

That is not all.

EasyInsights is perfect if you want to offer more autonomy to non-technical users when working with data. EasyInsights also has built-in data transformation features. Users can clean, group, and blend data with just a few clicks. There is no need for expert programmers. 

Here is the best part.

You can ship your harmonized data from EasyInsights to any business intelligence tool of your choice, including Microsoft Power BI. With EasyInsights’ Power BI tool integration, you can visualize data in your Power BI installation. 

Connect Power BI and EasyInsights

You can get your Power BI and EasyInsights integration up and running in just few simple steps:

Step 1. Login to EasyInsights and create a Dataview. EasyInsight’s Dataview is a one-of-its-kind feature to collect data from multiple sources, clean it and transfer analysis-ready data to BI tools of your choice. 

Just select your sources, create your custom metrics and dimensions, and blend all of your data sources in EasyInsights. Finally, create your Dataviews and link them to your Power BI to analyze it further.

Step 2. Open Power BI and click on Get Data. New users must first click on Get Started and then select Add data from another source.

Snapshot of Microsoft Power BI's welcome class=

Step 3. In the Get Data pop-up window, select PostgreSQL database and click Connect.

Snapshot of Power BI's Get Data dialog class=

Additional Read: How to connect Power BI with PostgreSQL?

Step 4. A new dialog box will come up. Enter the Server IP and database name. Click OK.

Creating PostgreSQL database connection in Power class=

Step 5. Now enter the username and password and connect.

Using credentials to create PostgreSQL connection in Power class=

Step 6. Choose and load the table you desire to use from the Navigator dialog bar. If Power BI alerts you to encryption, select OK.

Final Words

When marketers struggle to get their hands on the latest data for their reports and data teams are overburdened with data requests, automated data pipelines are the only way for businesses to use Power BI. 

EasyInsights’ Microsoft Power BI integration allows you to implement automated, agile, and efficient data pipelines without any hassle. Collect all your marketing data into one place, harmonize it and export it to Power BI in just a few clicks. Automate data pipelines, empower marketers, and unburden data teams – do all with EasyInsights. Book a demo now.

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