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composable cdp easyinsights
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The Relevance of Composable CDPs – Marketer’s POV

If you're keeping abreast of data or marketing trends, you're likely encountering a term more frequently: the "Composable…
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What Is Data Activation?

It's a startling fact that businesses only leverage about a third of the data they collect. For a…
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Google’s Third-Party Cookie Purge: Its time for Cookieless Marketing

Google’s Purging of Third-Party Cookies - All Updates  The anticipated removal of third-party cookies by Google has commenced.…
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Leveraging Video Marketing for Lead Generation

As of 2023, 91% of businesses use video in their marketing efforts, and a staggering 96% believe it…
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Posted inMarketing

Farewell to Third-Party Cookies: Refining Retargeting Tactics

Retargeting is a type of advertising where brands serve ads to users who have shown interest in their…
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Posted by Khyati Agarwal December 4, 2023
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Power BI for Marketers: A Complete Guide

Reporting is an important element of marketing analytics, for it helps you keep track of your performance. Since…
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Posted by Khyati Agarwal October 13, 2023
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Posted inMarketing

Why is Data Maturity Important?

What do brands like Amazon, Uber, Starbucks, and American Express have in common? They are successful, yes, but…
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Posted by Khyati Agarwal September 27, 2023
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Posted inAnalytic Platform Marketing

Guide to Cohort Analysis and GA4 Cohort Exploration

Acquiring new customers is essential, but retaining your existing customers is how you grow your business. In fact,…
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Posted by Khyati Agarwal August 31, 2023
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Posted inMarketing

Data Democratization : Everything You Need to Know

Businesses have traditionally limited data access to the IT department. But as individual data requests from each department…
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Posted by Khyati Agarwal August 31, 2023
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Posted inAd Platform Digital Analytics Marketing

The Ultimate Guide to YouTube Analytics

With the sheer vastness of its user base and being a largely free-to-use platform, YouTube is ideal for…
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Posted by Khyati Agarwal August 1, 2023
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Posted inBranding Marketing

Beyond Likes & Shares : A Detailed Approach to Measuring Brand Affinity

What is Brand Affinity? Brand affinity refers to the emotional connection and positive association that consumers have with…
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Posted by Khyati Agarwal July 14, 2023
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Posted inMarketing Others SEO

6 Ways To Use Google Trends For SEO & Content Marketing

Google Trends is a surprisingly helpful tool for keyword research, especially when using advanced search options that are…
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Posted by Piyush Gupta March 14, 2023

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Delhi, 110074

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