Posted inMarketing
The Relevance of Composable CDPs – Marketer’s POV
If you're keeping abreast of data or marketing trends, you're likely encountering a term more frequently: the "Composable…
Posted inMarketing
What Is Data Activation?
It's a startling fact that businesses only leverage about a third of the data they collect. For a…
Posted inMarketing
Google’s Third-Party Cookie Purge: Its time for Cookieless Marketing
Google’s Purging of Third-Party Cookies - All Updates The anticipated removal of third-party cookies by Google has commenced.…
Posted inMarketing
Leveraging Video Marketing for Lead Generation
As of 2023, 91% of businesses use video in their marketing efforts, and a staggering 96% believe it…
Posted inMarketing
Farewell to Third-Party Cookies: Refining Retargeting Tactics
Retargeting is a type of advertising where brands serve ads to users who have shown interest in their…
Power BI for Marketers: A Complete Guide
Reporting is an important element of marketing analytics, for it helps you keep track of your performance. Since…
Posted inMarketing
Why is Data Maturity Important?
What do brands like Amazon, Uber, Starbucks, and American Express have in common? They are successful, yes, but…
Posted inAnalytic Platform Marketing
Guide to Cohort Analysis and GA4 Cohort Exploration
Acquiring new customers is essential, but retaining your existing customers is how you grow your business. In fact,…
Posted inMarketing
Data Democratization : Everything You Need to Know
Businesses have traditionally limited data access to the IT department. But as individual data requests from each department…
Posted inAd Platform Digital Analytics Marketing
The Ultimate Guide to YouTube Analytics
With the sheer vastness of its user base and being a largely free-to-use platform, YouTube is ideal for…
Beyond Likes & Shares : A Detailed Approach to Measuring Brand Affinity
What is Brand Affinity? Brand affinity refers to the emotional connection and positive association that consumers have with…
6 Ways To Use Google Trends For SEO & Content Marketing
Google Trends is a surprisingly helpful tool for keyword research, especially when using advanced search options that are…
