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Home » Ad Platform
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Posted inAd Platform Others

What is Primary and Secondary Conversion in Google Ads

If you're running Google Ads, one of the most important things you need to track is what happens…
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Posted by Sonali Arya July 30, 2025
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Posted inAd Platform Digital Marketing E-Commerce

How to increase Meta campaign performance using first-party data

Meta and other ad platforms, use a continuous feedback loop to optimize ad delivery. They start by showing…
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Posted by Piyush Gupta July 24, 2025
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Posted inAd Platform Digital Marketing

How to do google ads conversion tracking

If you're running Google Ads but not tracking conversions properly, you're essentially flying blind. You might be getting…
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Posted by Himanshu Rahi July 23, 2025
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Posted inAd Platform

How to make ASC Campaigns more efficient

If you're running Meta’s Advantage+ Shopping Campaigns (ASC) and not seeing the results you expected, chances are you’re…
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Posted by Himanshu Rahi July 22, 2025
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Posted inAd Platform Digital Analytics

How to improve event match quality with the first party data

If you're struggling with rising ad costs and low-performing campaigns on Meta, you're not alone. One of the…
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Posted by Himanshu Rahi July 3, 2025
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Posted inAd Platform Tracking

How to do Facebook ads Conversion tracking

If you're running Facebook ads but not tracking conversions properly, you're leaving both performance insights and revenue on…
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Posted by Himanshu Rahi July 3, 2025
Conversion API
Posted inAd Platform Digital Marketing

Strategies to Optimize Meta Conversion API (CAPI)

In today’s privacy-first digital landscape, traditional browser-based tracking is no longer enough to accurately measure ad performance. That’s…
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Posted by Himanshu Rahi June 30, 2025
What is Facebook CAPI (Conversions API)
Posted inAd Platform

What is Facebook CAPI (Conversions API)

You’d launch a campaign, and almost instantly, you’d see clicks, conversions, and ROAS numbers climbing. You didn’t question…
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Posted by Sonali Arya June 26, 2025
Measuring the Success of DV360 Campaigns: Key Metrics to Track
Posted inAd Platform Digital Marketing

Google DV360 Campaigns: Key Metrics to Track

Imagine you've just opened a new cafe and start promoting it with DV360(Display & Video 360), Google's programmatic…
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Posted by Sonali Arya May 5, 2025
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Posted inAd Platform CRM

How to Send Dynamics 365 Lead Data to Meta and Google Ads

Imagine you own an online beauty brand selling skincare and cosmetics through your website. You have a growing…
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Posted by Sonali Arya May 2, 2025
Twitter CAPI Setup: Web and Offline Conversions
Posted inAd Platform CRM

Twitter Conversion API (CAPI) Setup: Web and Offline Conversions

In today’s digital-first world, where attention spans are short and trends change in seconds, Twitter Ads have become…
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Posted by Omsri Bompelli April 30, 2025
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Posted inAd Platform CRM

How to Send Freshsales Lead Data to Meta and Google Ads

In today’s performance-driven marketing world, simply generating leads isn’t enough, you need to close the loop between your…
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Posted by Sonali Arya April 28, 2025

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Delhi
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Delhi, 110074

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Alt-f, Sector142, Noida 201304

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