Beyond Likes & Shares : A Detailed Approach to Measuring Brand Affinity
What is Brand Affinity? Brand affinity refers to the emotional connection and positive association that consumers have with…
Client Retention: 8 Proven Ways to Keep Clients Around Longer
client retention You’ve heard time and again how acquiring new customers costs more than retaining existing ones. And…
Posted inBranding
Complete Guide to Measure the Impact of Brand Campaigns
Maintaining a strong brand has never been easy. With the explosion of digital touchpoints and less predictable ways of customer behaviour, creating a brand campaign and measuring its impact have become even more challenging. It’s necessary to measure the impact of brand campaigns to find specific ways to optimize the ROI on your marketing budget.
Posted inBranding
Building Brand Awareness: Here’s everything you need to know
What is Brand Awareness? Brand awareness measures how well your target audience can recognize and understand your brand.…
The Relationship Between Branding and Marketing
Marketing is about understanding the customer’s needs and creating products and services to meet those needs. Marketing is crucial for businesses to understand what product or service they can offer and how to launch a product successfully.
Branding is an important aspect of marketing that focuses on creating a positive perception of a company’s products and services, and conveys its value system and ethos.
