Customer Data Platform (CDP) Archives - Page 2 of 2 - EasyInsights

First Party Data and Programmatic Advertising

Customer Data Platform (CDP)

How Programmatic Advertising Works Without Third Party Cookie?

Programmatic advertising is on every marketer’s roster today. And there’s a good reason for that. Programmatic advertising uses…

Khyati Agarwal April 16, 2024

audience suppression with EasyInsights

Customer Data Platform (CDP)

Audience Suppression – All You Need to Know

One of the core skills that marketers and advertisers can hone to enhance their effectiveness is the ability…

Khyati Agarwal March 27, 2024

First Party Data for e comm

Customer Data Platform (CDP) First Party Data

How to use First Party data for your e-commerce brand

Owning Your Future: How First-Party Data Fuels a Thriving E-Commerce Strategy in 2024 and Beyond The winds of…

Piyush Gupta February 22, 2024

Composable CDPs for B2B

Customer Data Platform (CDP)

Why do B2B Companies need Composable CDPs?

Introduction to Composabale CDPs Using customer data in B2B businesses presents distinct challenges. They deal with a lot…

Khyati Agarwal February 21, 2024

Customer Data Platforms Guide

Customer Data Platform (CDP) Digital Marketing

Customer Data Platforms (CDPs) – A Comprehensive Guide

A Gartner survey revealed that 60% of marketers believe they need every data point to get a 360-degree…

Piyush Gupta February 14, 2024