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Home » Digital Marketing
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Posted inAd Platform Digital Marketing Marketing

How to Connect Website Chats to Campaigns, Ad Sets, and Ads

In the modern digital landscape, website chat has become an essential tool for engaging potential customers instantly. Whether…
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Posted by Piyush Gupta October 16, 2025
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Posted inAnalytic Platform Attribution Models Digital Marketing

Multitouch Attribution in Customer Purchase journey 

Imagine this: a customer first sees your brand on Instagram, later clicks a Google ad, signs up for…
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Posted by Himanshu Rahi October 14, 2025
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Posted inAnalytic Platform Attribution Models Digital Marketing

Multi-touch Attribution: What it is; how it works

Modern consumers interact with brands across multiple channels before making a purchase. They might see an ad on…
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Posted by Sonali Arya October 13, 2025
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Posted inDigital Marketing Others

Best Tips to Write High-Quality Content for Digital Marketing

Content is the fuel behind every online campaign that drives traffic, clicks, and sales. But still, many marketers…
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Posted by Himanshu Rahi September 18, 2025
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Posted inAnalytic Platform Digital Marketing Others

How to Calculate & Improve Your Customer Retention Rate in 2025

As a digital marketer, you're constantly chasing the next click, the next lead, and the next customer. But…
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Posted by Himanshu Rahi September 16, 2025
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Posted inAd Platform Digital Marketing Tracking

What is a Conversion adjustment in Google Ads

Tracking conversions in Google Ads is all about knowing which clicks turn into real brand results like sales,…
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Posted by Sonali Arya September 15, 2025
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Posted inDigital Marketing Others

Customer Retention: Strategies and its Benefits 2025

Attracting customers is no small task, brands pour energy into advertising, social media campaigns, and building a strong…
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Posted by Sonali Arya September 11, 2025
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Posted inAd Platform Digital Marketing

How to optimise your Meta campaigns for Business value (2025)

Marketers love to talk about ROI, but few truly optimise their Meta campaigns for long-term business value. Too…
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Posted by Omsri Bompelli September 8, 2025
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Posted inAd Platform Digital Marketing

How to Integrate GA4 with Google Ads

Google Analytics 4 (GA4) is more than just a tool for counting website visitors; it helps you measure…
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Posted by Sonali Arya August 8, 2025
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Posted inAd Platform Digital Marketing

How to Fix Under-Reporting in Meta Ads

If you’re running Facebook (Meta) Ads and seeing far fewer conversions in Ads Manager than what your backend…
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Posted by Himanshu Rahi August 6, 2025
How can Audience Segmentation Enhance your Marketing Efforts
Posted inDigital Marketing

How can Audience Segmentation Enhance your Marketing Efforts

In today’s fast-paced digital world, generic marketing just doesn’t cut it. Customers expect brands to understand their needs,…
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Posted by Omsri Bompelli July 28, 2025
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Posted inAd Platform Digital Marketing E-Commerce

How to increase Meta campaign performance using first-party data

Meta and other ad platforms, use a continuous feedback loop to optimize ad delivery. They start by showing…
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Posted by Piyush Gupta July 24, 2025

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