You’ve set up your Shopify store, your products are live, and visitors are landing on your site—but conversions are low, emails aren’t performing, and repeat purchases are rare. If that sounds familiar, it’s time to integrate Klaviyo with Shopify and unlock the full potential of your customer data.
Many eCommerce businesses face this exact challenge: decent traffic but poor engagement and retention. That’s where Klaviyo comes in—a powerful marketing automation platform that helps you deliver personalized experiences and drive more sales.
In this guide, we’ll show you simple ways to integrate Klaviyo with Shopify, so you can start sending smarter campaigns, boost conversions, and grow your store—without writing a single line of code.
Jump ahead to:
What is Klaviyo
Klaviyo is a customer engagement and marketing automation platform designed for e-commerce brands. It enables businesses to collect, analyze, and use customer data to create highly targeted email and SMS marketing campaigns.
For Shopify users, this integration is a game-changer. It gives you access to valuable insights like purchase history, browsing behavior, order frequency, and customer lifetime value. This data allows you to build highly personalized campaigns that convert more and waste less.
Why Integrate Klaviyo with Shopify?
Klaviyo is like a smart marketing assistant. It helps you send personalized emails, SMS, and messages based on what your customers do on your store, without needing to do everything manually.
By connecting your store data (like purchases, browsing behavior, or cart activity) automatically flows into Klaviyo. That means smarter targeting and more meaningful customer engagement.
Benefits of Integration:
- Behaviour-Based Marketing: Automatically send messages based on what people do on your site, like when they buy something, leave their cart, or browse certain products.
- Real-Time Data Sync: Klaviyo gets updated instantly with every new customer or order from Shopify. No manual updates needed.
- Smarter Segmentation: Easily group customers by buying habits, location, product interest, and more, so you can send the right message at the right time.
- Discount Syncing: If you create a coupon code in Shopify, you can include it in your Klaviyo emails with just a few clicks.
Also read: What is Klaviyo? A Beginner’s Guide to Email Marketing
Step-by-Step Guide for Integration
You don’t need to be a tech wizard to make the connection. Here are two simple ways to link Klaviyo to your Shopify store:
Method 1. Through the Onboarding Flow
When you create a new Klaviyo account, the platform guides you through an initial setup process that includes linking your online store.
You’ll see two connection paths:
- Via Shopify App Installation:
Once Klaviyo detects your eCommerce platform as Shopify, it directs you to the Shopify App Store. Installing the app automatically establishes the connection between both platforms. - Manual Store URL Entry:
If the automatic detection doesn’t work or you prefer entering your store details yourself, you can manually provide your Shopify store’s URL. Klaviyo will validate it and proceed with the integration.
Once the store is connected, Klaviyo pulls in branding elements like logos and fonts to help you quickly design on-brand email templates.
Method 2: Using the Integrations Tab
Here are the steps that will help you connect Klaviyo to Shopify:
1. In your Klaviyo account, select your account name from the lower left. Click on Integrations.
2. Search for Shopify and then click Add Integration. It will redirect you to the integration settings page.
3. Enter the URL of your Shopify store in the Store URL field in the mystore.myshopify.com format.
4. Configure the onsite tracking after connecting to Shopify.
5. Check the box Sync your Shopify email subscribers to Klaviyo. It will automatically add customers who permit email marketing at checkout, provide their information, or subscribe to the Shopify sign-up form. You get the liberty to choose the list you want to add them to.
6. You can do the same for SMS marketing by checking the box Sync your Shopify SMS subscribers to Klaviyo.
7. To sync the data, check the setting Sync profiles and profile data from Klaviyo to Shopify.
This setting is recommended, but once enabled, there are a few important decisions to make:
- First, choose whether you want to sync all profiles from, or only those linked to your Shopify store. If you select all profiles, Klaviyo will push both existing and new contacts—regardless of their origin—into your Shopify customer list. This includes profiles created through other integrations or imported manually.
- Next, decide which customer details you’d like to sync. You can include basic fields like name, email, and phone number, along with their email and SMS subscription preferences.
- After configuring all settings, click Connect to Shopify. You’ll be redirected to log in or authorize the connection.
- Review permissions and click Install App to start syncing data.
- A green success message will confirm the integration is active.
- To enable onsite tracking, go to the Onsite Tracking section in Klaviyo and click “View your Shopify app embed setting.”
- Ensure Viewed Product tracking is checked. This will begin tracking customer behavior once the app embed is enabled.
- In your Shopify theme settings, toggle Klaviyo app embed on and click Save.
- Return to Klaviyo and look for the blue confirmation banner confirming the embed is active.
- Your Shopify store is now fully integrated with Klaviyo, with real-time tracking and data sync enabled.
Conclusion
Integrating Klaviyo with Shopify is a game-changer for any eCommerce brand looking to improve engagement, automate marketing, and drive repeat purchases. Whether you connect through the onboarding setup or the integrations tab, It gives you the tools to turn customer data into meaningful, revenue-driving experiences.
But to get the most out of it, you need accurate, reliable data—and that’s where EasyInsights.ai comes in. By powering Klaviyo with enriched first-party data, EasyInsights ensures your segments, automations, and campaigns are built on clean, real-time customer insights. The result? Smarter targeting, higher conversions, and a marketing engine that runs with precision.
Ready to unlock the full potential of your email marketing? Connect Klaviyo, sync Shopify, and let EasyInsights supercharge your data.
Book a Demo with EasyInsights today!
