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Underrated yet critical trends in advertising for 2023

Are you having trouble understanding how your marketing is performing in the current market? You may be relieved …

The average buyer runs several searches and views multiple ads before actually purchasing a product online. Does it …

ChatGPT by OpenAI is the latest in the line of Artificial Intelligence tools everyone on the Internet is …

Data can become your most valuable marketing resource. You can create scalable, repeatable marketing processes with the right …

Marketing is one of the roles that is adapting the fastest, particularly digital advertising, media buying, and performance …

Google Analytics is by far the most popular analytics tool and is widely used worldwide. In this day …

Metrics and dimensions are the foundation of every report and analysis in GA4. GA4 (Google Analytics 4) appears …

In 2020, Google Analytics’ latest version, GA4, was announced as the default when creating a new property and …

How much data is too much for data-driven marketing? 53% of marketing professionals believe that there is no …

You’ve heard time and again how acquiring new customers costs more than retaining existing ones. And the numbers …