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last-click vs data-driven attribution models

Burooj Alam July 22, 2024

first-click vs last-click attribution models

First-Click or Last-Click Attribution Models: What is Right for Your Marketing Strategy?

Attribution is a critical aspect of digital marketing, enabling businesses to determine which marketing channels and touchpoints contribute…

Burooj Alam July 17, 2024

Attribution Models

When and How to Use Time Decay Attribution Model in Marketing

The customer journey is rarely linear, often involving multiple channels. Time Decay Attribution model operates on the principle…

Burooj Alam July 15, 2024

Data driven marketing attribution EasyInsights

Attribution Models

When and How to Use Data-Driven Attribution Model in Marketing

In today's data-rich marketing landscape, understanding which channels truly drive conversions is no easy feat. Enter data-driven attribution,…

Burooj Alam July 15, 2024

Position-Based Marketing Attribution EasyInsights

Attribution Models

When and How to Use Position-Based Attribution Model in Marketing

In the complex world of digital marketing, accurately attributing conversions to various interactions is crucial for optimizing campaigns…

Burooj Alam July 3, 2024

Ad Platform

Google Retargeting with First Party Data for E-Commerce Businesses

You must have already heard that only 3% of first-time visitors will likely buy from your website on…

Khyati Agarwal July 1, 2024

Customer Data Platform (CDP)

Using Data Enrichment to Improve Marketing Performance

Data enrichment involves augmenting the quality of existing customer data by integrating newer data from additional sources. It…

Khyati Agarwal July 1, 2024

Customer Data Platform (CDP)

CRMs Vs CDPs – The Better Option for Your Business

A survey conducted by Gartner revealed that only 14% of businesses have achieved a functional customer-360, while a…

Khyati Agarwal July 1, 2024

Attribution Models

When and How to Use Linear Attribution in Marketing

Understanding the impact of each interaction in the customer journey is essential for optimizing campaigns and maximizing ROI.…

Burooj Alam June 28, 2024

Attribution Models

First Click Attribution Model : How to Optimize Brand Awareness

In the world of marketing, attribution is the process of identifying and assigning credit to the various interactions…

Burooj Alam June 28, 2024

Customer Data Platform (CDP)

Data Warehouses Vs CDPs – Who Wins and Why?

With the introduction of more effective data activation solutions like Reverse ETL, the debate around Customer Data Platforms…

Khyati Agarwal June 27, 2024

Ad Platform

Google Ads Enhanced Conversion – All You Need to Know

With the implementation of stricter privacy regulations and restrictions on the use of third-party cookies, Google Ads can’t…

Khyati Agarwal June 24, 2024

How to Set Up the Google Tag for Conversion Tracking

Last-Click vs Data-Driven Attribution Models: What is Right for Your Brand?

First-Click or Last-Click Attribution Models: What is Right for Your Marketing Strategy?

When and How to Use Time Decay Attribution Model in Marketing

When and How to Use Data-Driven Attribution Model in Marketing

When and How to Use Position-Based Attribution Model in Marketing

Google Retargeting with First Party Data for E-Commerce Businesses

Using Data Enrichment to Improve Marketing Performance

CRMs Vs CDPs – The Better Option for Your Business

When and How to Use Linear Attribution in Marketing

First Click Attribution Model : How to Optimize Brand Awareness

Data Warehouses Vs CDPs – Who Wins and Why?

Google Ads Enhanced Conversion – All You Need to Know

Meta (Facebook) & Google Analytics (GA4) Integration Explained: Benefits, Setup & Considerations

The Relevance of Composable CDPs – Marketer’s POV

What Is Data Activation?

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