From finding the right keywords to tracking campaign performance, digital marketers rely on a range of tools to make sense of vast amounts of data and get actionable insights. The use of a full-fledged Business Intelligence tool like Tableau was necessitated because of the inherent lack of data extraction and analysis features in the original alternative: spreadsheets. Enterprise tools like Tableau enable real-time digital marketing data analysis and reporting, among a range of other functionalities.
However, with the arrival of Google’s own Data Studio platform, digital marketers are divided as to which of the two is the better choice.
Tableau vs. Data Studio: Here are a few points of comparison to help you decide
1. Built-in ecosystem:
If you primarily use the Google suite of digital marketing tools like Google Ads, Google Analytics, Google Search Console, etc. you are probably better off using Data Studio. Since they come from the same developer, integrating data from each of the above tools in Data Studio is effortless. Tableau requires a data warehouse before it can be used effectively. However, with non-Google applications, Tableau usually works flawlessly.
Depending on the size and scale of your digital marketing function, you can choose either Tableau or Data Studio. If you need to share reports with customers and vendors, Google Data Studio may be a better bet.
2. Data stitching:
For stitching customer journey data across multiple touchpoints, Tableau provides excellent data visualization. However, it requires meticulous attention to formatting to work well. Tableau’s high-end data visualization features require a fair bit of prior experience to use.
With Google Data Studio, stitched data must be imported into the tool. The data analysis functionality offered by Google Data Studio is also much more limited.
Tableau’s core version is much faster than Data Studio as it is a standalone application. It is optimized for speed, even when working with complex reports that contain data from multiple sources. On the other hand, Google Data Studio runs on the cloud and has a relatively slower performance. This limits its usefulness for teams that need to analyze and report data at scale.
Data Studio is free, which is great for users with fairly basic data analysis needs. On the other hand, Tableau offers individual and multiple-user paid versions with varying levels of features and support. However, it has a comprehensive suite of features that make it worth every penny.
5. Collaboration and Data Sharing:
Google Data Studio allows you to share internal dashboards with various users within and outside your organization. These recipients can seamlessly edit and make changes to the data without limitation.
With some Tableau versions, edit rights are restricted. This means that the data in it can only be viewed unless the user has the appropriate license. On the other hand, the software allows users with certain licenses to create and edit data visualizations but does not allow them to be stored locally.
Before you decide, consider whether the projects you routinely work on justifies the cost. If you need to analyze complex data, Tableau could be well worth the price. However, if you need to perform simpler tasks and have a more modest budget, going for Google Data Studio will be better value for money.
A brief Introduction About EasyInsights
As a marketer you may need to import data from various ad platforms to create a comprehensive marketing report. Investing countless hours each day to collect and maintain data in a Postgres database is a tedious and time-consuming task that results in unnoticeable errors. Logging in to multiple platforms and exporting, transforming, and uploading data to BI tools consumes more than 40% of marketers’ time.
This is where a tool like EasyInsights can help! EasyInsights’ allows you to fully automate and secure data transfers from any source without having to rewrite the code. It allows you to not only export and load data but also transform and enrich it so that it is ready for analysis. Although you can manually connect the tools, EasyInsights makes it easier to use any BI tool by allowing you to pull data from various data sources and integration tools.
You can connect all your data sources to EasyInsights with a few clicks, and access your transformed business ready data in any BI tool in a flash.
Benefits Of Using EasyInsights
- Completely automated: The EasyInsights platform is simple to set up and requires little maintenance.
- Real-time Data Transfer: EasyInsights offers real-time data migration so that you always have analysis-ready data.
- 100% Complete & Accurate Data Transfer: EasyInsight’s robust infrastructure ensures dependable data transfer with no data loss.
- Scalability: EasyInsights has built-in integrations from all the popular marketing data sources, allowing you to scale your data infrastructure as needed.
- Generate Insightful reports: EasyInsights helps in generating useful reports. Use reports on Google Sheets to make faster data decisions, or consume it from your inbox.
Try EasyInsights Now! Automate your daily reports and dashboards with in a flash.