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Home » Ad Platform » Page 5
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Linkdinanalytics 1
Posted inAd Platform

Understanding LinkedIn Page Analytics: Agency’s Perspective.

The LinkedIn metrics you should track are determined by your marketing objectives. Keep an eye on updated analytics, for example, if your brand is attempting to engage new audiences through published posts. Track the analytics of your followers and visitors if you want to increase brand awareness on this platform.
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Posted by Piyush Gupta November 14, 2022
performance max
Posted inAd Platform

Google adds 6 new features to enhance “Performance Max” campaigns

Users of Google Performance Max campaigns will notice six new capabilities in their accounts. What is new? The…
Read More
Posted by Piyush Gupta July 14, 2022
5803496 scaled
Posted inAd Platform Analytic Platform

Fixing (Not Set) Value for Google Ads in Google Analytics Report

Have you found ‘Not Set’ value in your Google Analytics results, and it has left you puzzled? The ‘Not Set’ Value result instead of an actual value indicates that Google could not extract data for this value or be unable to read it. This is a crucial missing piece in the puzzle for the marketing team because you won't be able to analyse this number or gain any insight from it.
Read More
Posted by Piyush Gupta February 18, 2022
GoogleAds Infography
Posted inAd Platform Digital Analytics

Google Ads Metrics A Digital Marketer Should Be Tracking

Whether you are new to the world of digital marketing working with the Google Ads platform, the mentioned metrics can be the core of your next meeting with the boss.
Read More
Posted by Piyush Gupta February 11, 2022
How to define Quality User to Optimize E Commerce Campaigns and Boost Sales 3 1
Posted inAd Platform Marketing

Facebook Ads Metrics A Digital Marketer Should Be Tracking

Learn the 5 most important Facebook metrics such as CTR (Click through rate), Cost Per Conversion you should be tracking for your business.
Read More
Posted by Piyush Gupta February 7, 2022
a1
Posted inAd Platform Digital Analytics

Facebook Ads: Increasing ROAS by 20%

Click to uncover the hidden tactics used by popular agencies to achieve higher ROAS for Facebook Ads. Learn what ROAS is and how to calculate it.
Read More
Posted by Piyush Gupta February 7, 2022
Tableau vs Data Studio 1
Posted inAd Platform Analytic Platform Digital Analytics

Best Google Analytics Metrics to Track for CMOs

Our country is full of business people and entrepreneurs who are increasingly going digital. But, we will find…
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Posted by Piyush Gupta February 4, 2022
GoogleAds Infography
Posted inAd Platform Marketing

7 Marketing Optimization Ways to Get 20% More From Google Ads

A major roadblock in your marketing optimization is data collection and organization from different marketing channels, especially for people who aren't hardcore marketers. EasyInsights Google sheet add-on can help you overcome this problem and seamlessly drive your marketing optimization plan. It gets all the data from multiple marketing dashboards in one place on a spreadsheet. It makes working on the data hassle-free and straightforward, even for digital marketers with no technical background.
Read More
Posted by Piyush Gupta January 19, 2022
FBCLID GA 02 3
Posted inAd Platform Analytic Platform Digital Analytics

Removing FBCLID from Google Analytics (GA4) Reports

If you routinely run Facebook campaigns and track your website traffic through Google Analytics, chances are, you have…
Read More
Posted by Piyush Gupta February 15, 2021
FB ios 01 2 scaled
Posted inAd Platform Digital Analytics

Apple’s iOS 14 Update: Its Impact on Facebook Ad Performance

Apple and Facebook are fighting again, and this fight might just end up changing the entire landscape of…
Read More
Posted by Piyush Gupta January 27, 2021
google g427155321 1920
Posted inAd Platform Digital Analytics

GA4: New Predictive Capabilities in Google Analytics 4

Ever since its launch in 2019, Google Analytics App + Web is focused on refining predictive capabilities to…
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Posted by Piyush Gupta November 17, 2020
a7
Posted inAd Platform Attribution Models Digital Analytics

Which Attribution Model should you be using for Google Ads

 In the path that the user follows to conversion, the set of rules that decides how many credit…
Read More
Posted by Piyush Gupta October 15, 2020

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