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Facebook Conversions API ( CAPI)
Posted inAd Platform

Meta Conversions API ( CAPI ) – Comprehensive Guide for Performance Marketers

Facebook Conversions API ( CAPI ), is a tool developed in response to browser-based tracking methods' growing limitations…
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Posted by Burooj Alam July 24, 2024
Data driven marketing attribution EasyInsights
Posted inAd Platform Attribution Models

When and How to Use Data-Driven Attribution Model in Marketing

In today’s multi-channel marketing world, every click, view, and interaction tells a story - but not all stories…
Read More
Posted by Burooj Alam July 15, 2024
Google Retargeting Ads by EasyInsights
Posted inAd Platform

Google Retargeting with First Party Data for E-Commerce Businesses

You must have already heard that only 3% of first-time visitors will likely buy from your website on…
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Posted by Khyati Agarwal July 1, 2024
Google Ads Enhanced Conversion
Posted inAd Platform

Google Ads Enhanced Conversion – All You Need to Know

In 2025, as third-party cookies are being deprecated and data privacy regulations like GDPR and CCPA are more…
Read More
Posted by Khyati Agarwal June 24, 2024
Marketing attribution models tools and softwares
Posted inAd Platform Attribution Models

Top 8 Marketing Attribution Tools and Software for 2024

Struggling to track how your marketing efforts fuel your sales pipeline? You're not alone. Only 17% of advertisers…
Read More
Posted by Piyush Gupta February 16, 2024
Social Media Algorithms
Posted inAd Platform

A Guide to Social Media Algorithms and How They Work

The algorithm is the invisible hand that guides the virality of content on social media. It is the…
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Posted by Khyati Agarwal January 17, 2024
Microsoft Ads Marketers Guide
Posted inAd Platform

Microsoft Ads: A Complete Guide for Marketers

Google Ads might hold the majority market share, but it has alternatives you shouldn’t ignore. The most notable…
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Posted by Khyati Agarwal December 29, 2023
Images vs Videos in Facebook Ads Format
Posted inAd Platform

Images or Videos for Facebook Ads – Which is Better?

Facebook is the world’s third most-visited website after Google and YouTube, attracting over 2.96 billion monthly active users.…
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Posted by Khyati Agarwal December 29, 2023
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Posted inAd Platform

X (Twitter) Ad Campaigns – The Most Important Metrics to Track and Optimize

Twitter maintained a top spot on the news last year as reports of Elon Musk acquiring the microblogging…
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Posted by Khyati Agarwal December 7, 2023
Google Ads Performance Max Campaign 3
Posted inAd Platform

Google Ads – Marketer’s Guide to Performance Max Campaigns

Google, the most popular search engine, is also known for its vast advertising network and trailblazing AI applications.…
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Posted by Khyati Agarwal December 6, 2023
1200x628 1
Posted inAd Platform

DV360: The Future of Digital Marketing

Google might have started as a search engine, but it’s safe to say this tech giant has its…
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Posted by Khyati Agarwal December 5, 2023
1200x628
Posted inAd Platform

Google Ads & Microsoft Ads:  9 Innovative Tactics for Campaign Success

In the field of digital marketing, staying ahead of the competition requires not only mastering the fundamentals but…
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Posted by Khyati Agarwal November 30, 2023

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