Posted inAnalytic Platform New things that can be done via Google Analytics 4 (GA4) Google Analytics4 with machine learning at its core provides you with a holistic understanding of your customers across devices and platforms. It is more focused on the user's privacy, you can trust Analytics even if industry developments like cookie and identifier limits leave gaps in your data. Posted by Piyush Gupta November 4, 2022
Posted inAnalytic Platform Google Analytics 4 vs. Adobe Analytics: Which one should you choose? In today's world, finding a company that doesn't have a digital presence is difficult. It is critical that you use analytics solutions to measure your company's performance and improve your digital channels. Google Analytics 4 and Adobe Analytics are the most widely used analytics tools and choosing between them can be difficult for many businesses. While both programs collect data from your website and web traffic, they do so in very different ways. In this post, we'll learn about and compare the two most popular analytics tools, Google Analytics 4 vs Adobe Analytics, to help you decide which is best for your business. Posted by Piyush Gupta October 4, 2022
Posted inAnalytic Platform Digital Analytics Free Raw Data Export From Google Analytics4 (GA4) to Google BigQuery – An Easy Guide Google Analytics 4 makes it easier than ever to analyse data in Google BigQuery. Almost anyone may now populate data in BigQuery for free. BigQuery comes in handy as it is a cloud data warehouse that enables you to carry out extremely fast queries on huge datasets on raw data. Posted by Piyush Gupta August 9, 2022
Posted inAnalytic Platform Marketing A quick guide to implement Google Analytics4 – GA4 on your website Since we are certain now that UA would be discontinued it is in the best practice to start learning about GA4 and implementing it. GA4 has many additional benefits; GA4 can “measure, unify and de-duplicate” user interaction data. This helps us understand the user journey. The new property “adapts to a changing environment” as it relates to privacy. Just to state a few, additionally, GA4 has a stronger preference for insights than for data. At the end of the day, any firm needs insights to grow its business. Posted by Piyush Gupta July 6, 2022
Posted inAnalytic Platform BI Tools Sorting Google sheets data by date Whether the data is complex or not, it is always complicated to read unorganized sets of data. And that is why sorting becomes a helpful and mandatory tool. Let’s find out more about it. Posted by Piyush Gupta July 1, 2022
Posted inAnalytic Platform A swift movement from Google Universal Analytics to Google Analytics 4(GA4) Google Analytics4 with machine learning at its core provides you with a holistic understanding of your customers across devices and platforms. It is more focused on the user's privacy, you can trust Analytics even if industry developments like cookie and identifier limits leave gaps in your data. Posted by Piyush Gupta June 29, 2022
Posted inAnalytic Platform Creating a Comprehensive Google Analytics Report Check out EasyInsights' Marketing Data Intelligence Platform ideal for digital businesses to get in touch with data engineers committed to delivering value to your business. Posted by Piyush Gupta June 20, 2022
Posted inAnalytic Platform What to Expect from Google Analytics Certified Training This striking combination of creativity and science delivers a significant edge over competitors. Google Analytics Academy provides free courses for understanding Google Analytics. This platform helps you discover the important Google measurement tools that leverage marketing metrics to help you scale your business. Posted by Piyush Gupta March 9, 2022
Posted inAnalytic Platform BI Tools E-Commerce Three Benefits of Google Sheets for E-commerce Analytics Google Docs Editors suite is Google’s homegrown product. It is available as a web and desktop application on Google Chrome’s operating system. Its mobile application is available across Android, iOS, Windows and Blackberry devices. Google Sheets works just as well with the Microsoft Excel file formats. Posted by Piyush Gupta March 3, 2022
Posted inAnalytic Platform Digital Analytics E-Commerce 4 Essential Enhanced E-Commerce Reports in Google Analytics eCommerce reports in Google Analytics can help you scale your eCommerce business dramatically. But do you know what’s… Posted by Piyush Gupta March 2, 2022
Posted inAd Platform Analytic Platform Fixing (Not Set) Value for Google Ads in Google Analytics Report Have you found ‘Not Set’ value in your Google Analytics results, and it has left you puzzled? The ‘Not Set’ Value result instead of an actual value indicates that Google could not extract data for this value or be unable to read it. This is a crucial missing piece in the puzzle for the marketing team because you won't be able to analyse this number or gain any insight from it. Posted by Piyush Gupta February 18, 2022
Posted inAd Platform Analytic Platform Digital Analytics Best Google Analytics Metrics to Track for CMOs Our country is full of business people and entrepreneurs who are increasingly going digital. But, we will find… Posted by Piyush Gupta February 4, 2022