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Analytic Platform

A swift movement from Google Universal Analytics to Google Analytics 4(GA4)

Google Analytics4 with machine learning at its core provides you with a holistic understanding of your customers across devices and platforms. It is more focused on the user's privacy, you can trust Analytics even if industry developments like cookie and identifier limits leave gaps in your data.

Piyush Gupta June 29, 2022

EssyIn BH EnhancedeCommReport Final

Analytic Platform

Creating a Comprehensive Google Analytics Report

Check out EasyInsights' Marketing Data Intelligence Platform ideal for digital businesses to get in touch with data engineers committed to delivering value to your business.

Piyush Gupta June 20, 2022

How to define Quality User to Optimize E Commerce Campaigns and Boost Sales 3 1

Analytic Platform

What to Expect from Google Analytics Certified Training

This striking combination of creativity and science delivers a significant edge over competitors. Google Analytics Academy provides free courses for understanding Google Analytics. This platform helps you discover the important Google measurement tools that leverage marketing metrics to help you scale your business.

Piyush Gupta March 9, 2022

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Analytic Platform BI Tools E-Commerce

Three Benefits of Using Google Sheets for E-commerce Analytics

Google Docs Editors suite is Google’s homegrown product. It is available as a web and desktop application on Google Chrome’s operating system. Its mobile application is available across Android, iOS, Windows and Blackberry devices. Google Sheets works just as well with the Microsoft Excel file formats.

Piyush Gupta March 3, 2022

EssyIn BH EnhancedeCommReport Final

Analytic Platform Digital Analytics E-Commerce

4 Essential Enhanced E-Commerce Reports in Google Analytics

eCommerce reports in Google Analytics can help you scale your eCommerce business dramatically. But do you know what’s…

Piyush Gupta March 2, 2022

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Ad Platform Analytic Platform

Fixing (Not Set) Value for Google Ads in Google Analytics Report

Have you found ‘Not Set’ value in your Google Analytics results, and it has left you puzzled? The ‘Not Set’ Value result instead of an actual value indicates that Google could not extract data for this value or be unable to read it. This is a crucial missing piece in the puzzle for the marketing team because you won't be able to analyse this number or gain any insight from it.

Piyush Gupta February 18, 2022

Tableau vs Data Studio 1

Ad Platform Analytic Platform Digital Analytics

Best Google Analytics Metrics to Track for CMOs

Our country is full of business people and entrepreneurs who are increasingly going digital. But, we will find…

Piyush Gupta February 4, 2022

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Ad Platform Analytic Platform Digital Analytics

Removing FBCLID from Google Analytics (GA4) Reports

If you routinely run Facebook campaigns and track your website traffic through Google Analytics, chances are, you have…

Piyush Gupta February 15, 2021

Analytic Platform

Limited Number of Ads on Facebook Ad Account? New Update coming in Feb’21

For digital marketers monitoring the latest Facebook update to remain current with the developments from the popular SM…

Piyush Gupta November 17, 2020

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Analytic Platform Digital Analytics

Resolving Data Sampling and Data Latency Issues in Google Analytics

Google Analytics is used by over 87 percent of the top 10,000 websites online. It is unarguably the…

Piyush Gupta November 6, 2020

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Analytic Platform Digital Analytics Marketing

Step-by-Step Guide to Import Cost Data into Google Analytics

While Google Analytics has an in-built integration with Google Adwords, it doesn’t integrate automatically with other ad networks…

Piyush Gupta October 29, 2020

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Analytic Platform Digital Analytics Marketing

The Ultimate Guide to Successfully Integrate Your CRM With Google Analytics

In order to get a truly unified view of your company's marketing and sales performance, you need to…

Piyush Gupta October 29, 2020