switch to GA4
Posted inAnalytic Platform Marketing

A quick guide to implement Google Analytics4 – GA4 on your website

Since we are certain now that UA would be discontinued it is in the best practice to start learning about GA4 and implementing it. GA4 has many additional benefits; GA4 can “measure, unify and de-duplicate” user interaction data. This helps us understand the user journey. The new property “adapts to a changing environment” as it relates to privacy. Just to state a few, additionally, GA4 has a stronger preference for insights than for data. At the end of the day, any firm needs insights to grow its business.
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Posted inAd Platform Analytic Platform

Fixing (Not Set) Value for Google Ads in Google Analytics Report

Have you found ‘Not Set’ value in your Google Analytics results, and it has left you puzzled? The ‘Not Set’ Value result instead of an actual value indicates that Google could not extract data for this value or be unable to read it. This is a crucial missing piece in the puzzle for the marketing team because you won't be able to analyse this number or gain any insight from it.