Author: Khyati Agarwal

Microsoft Ads: A Complete Guide for Marketers

Google Ads might hold the majority market share, but it has alternatives you shouldn’t ignore. The most notable …

Facebook is the 3rd most visited website after Google and YouTube, with over 2.96 billion active users monthly. …

It’s been a year since OpenAI first unveiled ChatGPT, a chatbot that can write emails, articles, and even …

Twitter maintained a top spot on the news last year as reports of Elon Musk acquiring the microblogging …

Marketers are well aware that not all their target audiences are built the same. They have distinct preferences …

Google, the most popular search engine, is also known for its vast advertising network and trailblazing AI applications. …

Google might have started as a search engine, but it’s safe to say this tech giant has its …

As of 2023, 91% of businesses use video in their marketing efforts, and a staggering 96% believe it …

Retargeting is a type of advertising where brands serve ads to users who have shown interest in their …

In the field of digital marketing, staying ahead of the competition requires not only mastering the fundamentals but …

As a marketer operating in the digital age, you’re not running your campaigns on a single platform but …

Google Analytics 4 (GA4) has an impressive arsenal of analytical features facilitating a microscopic view into your marketing …