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Home » Digital Analytics
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What is Data Activation and How does it Work
Posted inDigital Analytics

What is Data Activation and How does it Work

It’s surprising how much valuable data goes unused on average, as brands tap into only a fraction of…
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Posted by Sonali Arya May 27, 2025
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Posted inAnalytic Platform Digital Analytics

GA4 Cookie Format Update: From GS1 to GS2 Explained

Google Analytics 4 (GA4) has quietly rolled out a significant update to its session cookie structure, upgrading from…
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Posted by Himanshu Rahi May 21, 2025
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Posted inDigital Analytics Others

Understanding GCLID, WBRAID, and GBRAID: How Google Is Adapting to iOS Privacy Changes

With Apple's introduction of App Tracking Transparency (ATT) and the increasing focus on user privacy in recent years,…
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Posted by Himanshu Rahi May 16, 2025
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Posted inDigital Analytics Others

Conversion Rate Optimisation (CRO) Strategies 2025

Remember when you clicked on an ad, landed on a product page, felt slightly confused, and then… clicked…
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Posted by Sonali Arya May 13, 2025
How to Increase Facebook(Meta) Event Match Quality
Posted inAd Platform Digital Analytics

Improve your Facebook (Meta) Event Match Quality Score

In today’s digital marketing landscape, data is everything, especially when it comes to running high-performing Facebook ads. But…
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Posted by Omsri Bompelli April 18, 2025
Pages Per Session Conversion in Google Analytics 4 (GA4)
Posted inAnalytic Platform Digital Analytics Tracking

‘Pages Per Session’ Conversion in Google Analytics (GA4)

Have you ever wondered how engaged your website visitors really are? Are they just skimming through a single…
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Posted by Sonali Arya March 24, 2025
EasyInsights Ad Tracking
Posted inDigital Analytics

What is Ad Tracking And Why is it Important?

A Beginner's Guide to Ad Tracking Ad tracking is tracking the performance of digital marketing campaigns over a…
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Posted by Sonali Arya December 5, 2024
Tracking Pixels
Posted inDigital Analytics

Server-Side vs Client-Side: A Marketer’s Overview

When it comes to web application development the ability to differentiate between server-side and client-side processing is crucial.…
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Posted by Sonali Arya September 18, 2024
shopify metaobjects
Posted inDigital Analytics

Shopify Metaobjects – All You Need to Know

There are 2.71 billion digital buyers as of 2024. This number is 70 million more than what it…
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Posted by Khyati Agarwal September 18, 2024
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Posted inDigital Analytics Digital Marketing First Party Data

Demise of Third Party Cookies and Its Impact on Marketing

Third-party cookies have long been the backbone of digital marketing, enabling advertisers to track users across websites, deliver…
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Posted by Khyati Agarwal June 6, 2024
A Guide to Metrics Layer 4
Posted inDigital Analytics

Guide to Metrics Layer: Your Key to Unlocking Business Insights

As a marketer operating in the digital age, you’re not running your campaigns on a single platform but…
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Posted by Khyati Agarwal November 29, 2023
Blog Cover Image Guide to YouTube Analytics with EasyInsights
Posted inAd Platform Digital Analytics Marketing

The Ultimate Guide to YouTube Analytics

With the sheer vastness of its user base and being a largely free-to-use platform, YouTube is ideal for…
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Posted by Khyati Agarwal August 1, 2023

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Delhi
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Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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