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Home » Digital Analytics
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EasyInsights Ad Tracking
Posted inDigital Analytics

What is Ad Tracking And Why is it Important?

A Beginner's Guide to Ad Tracking Ad tracking is tracking the performance of digital marketing campaigns over a…
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Posted by Sonali Arya December 5, 2024
Tracking Pixels
Posted inDigital Analytics

Server-Side vs Client-Side: A Marketer’s Overview

When it comes to web application development the ability to differentiate between server-side and client-side processing is crucial.…
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Posted by Sonali Arya September 18, 2024
shopify metaobjects
Posted inDigital Analytics

Shopify Metaobjects – All You Need to Know

There are 2.71 billion digital buyers as of 2024. This number is 70 million more than what it…
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Posted by Khyati Agarwal September 18, 2024
third party cookies deprecation
Posted inDigital Analytics Digital Marketing

Demise of Third Party Cookies and Its Impact on Marketing

Google recently announced that it is yet again delaying the removal of third party cookies from Chrome to…
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Posted by Khyati Agarwal June 6, 2024
A Guide to Metrics Layer 4
Posted inDigital Analytics

Guide to Metrics Layer: Your Key to Unlocking Business Insights

As a marketer operating in the digital age, you’re not running your campaigns on a single platform but…
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Posted by Khyati Agarwal November 29, 2023
Blog Cover Image Guide to YouTube Analytics with EasyInsights
Posted inAd Platform Digital Analytics Marketing

The Ultimate Guide to YouTube Analytics

With the sheer vastness of its user base and being a largely free-to-use platform, YouTube is ideal for…
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Posted by Khyati Agarwal August 1, 2023
GA4 and Google Marketing Platform
Posted inAd Platform Analytic Platform Digital Analytics

GA4 & the Google Marketing Platform – The Collaboration that Strengthens your Digital Marketing Strategy

There’s been a lot of buzz around GA4 ever since its launch in 2020. This advanced data analytics…
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Posted by Khyati Agarwal July 13, 2023
GA4 is better than Universal Analytics Blog Cover Image
Posted inAnalytic Platform Digital Analytics

10 Ways GA4 is Better than UA

1st July 2023 marks the final curtain call for Universal Analytics (UA). And now, marketers have no choice…
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Posted by Khyati Agarwal July 13, 2023
CAC LTV 1200x628 1
Posted inDigital Analytics

Reducing CAC to Improve LTV:CAC Ratio

Introduction Even since the rise of the tech industry and e-commerce in the late 1990’s business is no…
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Posted by Piyush Gupta May 24, 2023
PPC Reporting
Posted inDigital Analytics

Ultimate Guide To PPC Reporting : Analyse, Act and Succeed

More than 4.5 billion users are actively using Google search and different social media platforms. That is why…
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Posted by Piyush Gupta April 11, 2023
marketing mix model
Posted inDigital Analytics Digital Marketing

Marketing Mix Modelling: A Comprehensive Guide

Did advertising bring more customers? Should you invest more in social media or email campaigns? Which channels work…
Read More
Posted by Piyush Gupta March 24, 2023
GA4 VS UA
Posted inAnalytic Platform BI Tools Digital Analytics

Creating UA Basic Reports in GA4

Are you struggling to understand the differences between Universal Analytics and GA4? As Google continues to update its…
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Posted by Piyush Gupta February 28, 2023

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Delhi, 110074

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