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Home » Digital Analytics
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How to Increase Facebook(Meta) Event Match Quality
Posted inAd Platform Digital Analytics

Improve your Facebook (Meta) Event Match Quality Score

In today’s digital marketing landscape, data is everything, especially when it comes to running high-performing Facebook ads. But…
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Posted by Omsri Bompelli April 18, 2025
Pages Per Session Conversion in Google Analytics 4 (GA4)
Posted inAnalytic Platform Digital Analytics Tracking

‘Pages Per Session’ Conversion in Google Analytics (GA4)

Have you ever wondered how engaged your website visitors really are? Are they just skimming through a single…
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Posted by Sonali Arya March 24, 2025
EasyInsights Ad Tracking
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What is Ad Tracking And Why is it Important?

A Beginner's Guide to Ad Tracking Ad tracking is tracking the performance of digital marketing campaigns over a…
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Posted by Sonali Arya December 5, 2024
Tracking Pixels
Posted inDigital Analytics

Server-Side vs Client-Side: A Marketer’s Overview

When it comes to web application development the ability to differentiate between server-side and client-side processing is crucial.…
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Posted by Sonali Arya September 18, 2024
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Posted inDigital Analytics

Shopify Metaobjects – All You Need to Know

There are 2.71 billion digital buyers as of 2024. This number is 70 million more than what it…
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Posted by Khyati Agarwal September 18, 2024
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Posted inDigital Analytics Digital Marketing

Demise of Third Party Cookies and Its Impact on Marketing

Google recently announced that it is yet again delaying the removal of third party cookies from Chrome to…
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Posted by Khyati Agarwal June 6, 2024
A Guide to Metrics Layer 4
Posted inDigital Analytics

Guide to Metrics Layer: Your Key to Unlocking Business Insights

As a marketer operating in the digital age, you’re not running your campaigns on a single platform but…
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Posted by Khyati Agarwal November 29, 2023
Blog Cover Image Guide to YouTube Analytics with EasyInsights
Posted inAd Platform Digital Analytics Marketing

The Ultimate Guide to YouTube Analytics

With the sheer vastness of its user base and being a largely free-to-use platform, YouTube is ideal for…
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Posted by Khyati Agarwal August 1, 2023
GA4 and Google Marketing Platform
Posted inAd Platform Analytic Platform Digital Analytics

GA4 & the Google Marketing Platform – The Collaboration that Strengthens your Digital Marketing Strategy

There’s been a lot of buzz around GA4 ever since its launch in 2020. This advanced data analytics…
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Posted by Khyati Agarwal July 13, 2023
GA4 is better than Universal Analytics Blog Cover Image
Posted inAnalytic Platform Digital Analytics

10 Ways GA4 is Better than UA

1st July 2023 marks the final curtain call for Universal Analytics (UA). And now, marketers have no choice…
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Posted by Khyati Agarwal July 13, 2023
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Posted inDigital Analytics

Reducing CAC to Improve LTV:CAC Ratio

Introduction Even since the rise of the tech industry and e-commerce in the late 1990’s business is no…
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Posted by Piyush Gupta May 24, 2023
PPC Reporting
Posted inDigital Analytics

Ultimate Guide To PPC Reporting : Analyse, Act and Succeed

More than 4.5 billion users are actively using Google search and different social media platforms. That is why…
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Posted by Piyush Gupta April 11, 2023

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Delhi, 110074

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