Posted inDigital Analytics
What is Ad Tracking And Why is it Important?
A Beginner's Guide to Ad Tracking Ad tracking is tracking the performance…
Posted inDigital Analytics
Server-Side vs Client-Side: A Marketer’s Overview
When it comes to web application development the ability to differentiate between…
Posted inDigital Analytics
Shopify Metaobjects – All You Need to Know
There are 2.71 billion digital buyers as of 2024. This number is…
Posted inDigital Analytics Digital Marketing
Demise of Third Party Cookies and Its Impact on Marketing
Google recently announced that it is yet again delaying the removal of…
Posted inDigital Analytics
Guide to Metrics Layer: Your Key to Unlocking Business Insights
As a marketer operating in the digital age, you’re not running your…
Posted inAd Platform Digital Analytics Marketing
The Ultimate Guide to YouTube Analytics
With the sheer vastness of its user base and being a largely…
GA4 & the Google Marketing Platform – The Collaboration that Strengthens your Digital Marketing Strategy
There’s been a lot of buzz around GA4 ever since its launch…
Posted inAnalytic Platform Digital Analytics
10 Ways GA4 is Better than UA
1st July 2023 marks the final curtain call for Universal Analytics (UA).…
Posted inDigital Analytics
Reducing CAC to Improve LTV:CAC Ratio
Introduction Even since the rise of the tech industry and e-commerce in…
Posted inDigital Analytics
Ultimate Guide To PPC Reporting : Analyse, Act and Succeed
More than 4.5 billion users are actively using Google search and different…
Posted inDigital Analytics Digital Marketing
Marketing Mix Modelling: A Comprehensive Guide
Did advertising bring more customers? Should you invest more in social media…
Posted inAnalytic Platform BI Tools Digital Analytics
Creating UA Basic Reports in GA4
Are you struggling to understand the differences between Universal Analytics and GA4?…
