switch to GA4
Posted inAnalytic Platform Marketing

A quick guide to implement Google Analytics4 – GA4 on your website

Since we are certain now that UA would be discontinued it is in the best practice to start learning about GA4 and implementing it. GA4 has many additional benefits; GA4 can “measure, unify and de-duplicate” user interaction data. This helps us understand the user journey. The new property “adapts to a changing environment” as it relates to privacy. Just to state a few, additionally, GA4 has a stronger preference for insights than for data. At the end of the day, any firm needs insights to grow its business.
branding strategy marketing business graphic design scaled
Posted inBranding Marketing

The Relationship Between Branding and Marketing

Marketing is about understanding the customer’s needs and creating products and services to meet those needs. Marketing is crucial for businesses to understand what product or service they can offer and how to launch a product successfully. Branding is an important aspect of marketing that focuses on creating a positive perception of a company’s products and services, and conveys its value system and ethos. 
msg1964597169 387634
Posted inDigital Analytics Marketing

Naming Marketing Campaigns for Structured Analytics

When looking through ad campaigns, the last thing you want to do is spend time figuring out what each one is about. The name itself should give you all the details you need. A campaign name should tell you what the product is, who the target audience is, the type of ad, and much more. Most importantly, the format you follow should be consistent across all your campaigns. In this blog, we’ll tell why it’s essential to name your marketing campaigns and what your process should be.