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Home » Marketing » Page 4
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How to define Quality User to Optimize E Commerce Campaigns and Boost Sales 3 1
Posted inDigital Analytics Marketing

Website Traffic Analytics – Metrics a Digital Marketer Should Track

Tracking your website performance is key when you are running a business online, as it is the gateway to the success of your business. With this introductory guide on website analytics, you will be able to pitch the correct strategies for content that goes out on your website and in your campaigns. 
Read More
Posted by Piyush Gupta February 28, 2022
How to define Quality User to Optimize E Commerce Campaigns and Boost Sales 3 1
Posted inAd Platform Marketing

Facebook Ads Metrics A Digital Marketer Should Be Tracking

Learn the 5 most important Facebook metrics such as CTR (Click through rate), Cost Per Conversion you should be tracking for your business.
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Posted by Piyush Gupta February 7, 2022
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Posted inDigital Analytics Marketing

Automated reporting: saving over 8 hours of time every week?

Install EasyInsights and discover how this mighty tool can help you automate marketing data like never before. To automate your marketing reports, just choose data sources and columns (metrics) in under two minutes. Spend more time thinking about strategy and less time doing mundane activities. Without a technical background, all you need as a digital marketer is a basic understanding of spreadsheets.
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Posted by Piyush Gupta February 2, 2022
LTV
Posted inDigital Analytics Marketing

LTV:CAC – Avoid 3 mistakes while calculating this ratio

"How much should I budget for my ad campaign?" "Which channel is the most effective at bringing new…
Read More
Posted by Piyush Gupta February 1, 2022
GoogleAds Infography
Posted inAd Platform Marketing

7 Marketing Optimization Ways to Get 20% More From Google Ads

A major roadblock in your marketing optimization is data collection and organization from different marketing channels, especially for people who aren't hardcore marketers. EasyInsights Google sheet add-on can help you overcome this problem and seamlessly drive your marketing optimization plan. It gets all the data from multiple marketing dashboards in one place on a spreadsheet. It makes working on the data hassle-free and straightforward, even for digital marketers with no technical background.
Read More
Posted by Piyush Gupta January 19, 2022
855 Converted 01
Posted inDigital Analytics Marketing

EasyInsights for Seamless Server-to-Server Integration

Source Chaos. Chaos is the constant thing in the world, one part or the other always remains in…
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Posted by Piyush Gupta April 13, 2021
RTO Cover 01 scaled
Posted inE-Commerce Marketing

Return to Origin (RTO): Why is it a Crucial Metric for E-Commerce Businesses

Just getting a new order on your eCommerce website does not equate to a successful sale. The product…
Read More
Posted by Piyush Gupta February 18, 2021
4706264
Posted inDigital Analytics Marketing

Calculating CLTV: Why is it an Important Metric?

Acquiring a new customer can be 5 to 25 times more expensive than retaining an existing one, which…
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Posted by Piyush Gupta January 25, 2021
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Posted inAnalytic Platform Digital Analytics Marketing

Step-by-Step Guide to Import Cost Data into Google Analytics

While Google Analytics has an in-built integration with Google Ads, it doesn’t integrate automatically with other ad networks…
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Posted by Piyush Gupta October 29, 2020
a003
Posted inAnalytic Platform Digital Analytics Marketing

The Ultimate Guide to Successfully Integrate Your CRM With Google Analytics

In order to get a truly unified view of your company's marketing and sales performance, you need to…
Read More
Posted by Piyush Gupta October 29, 2020
a002
Posted inAnalytic Platform Digital Analytics Marketing

The Best Way to Export Raw Data from Google Analytics

Exporting and accessing raw user-level data from Google Analytics is extremely tricky since the tool only gives you…
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Posted by Piyush Gupta October 29, 2020
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Posted inMarketing

Marketing Data Platform Explained: Everything You Need to Know

Here’s the thing -- marketers need accurate insights to build targeted campaigns and hit the right mark. They…
Read More
Posted by Piyush Gupta October 29, 2020

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Delhi
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