Posted inDigital Analytics Marketing Automated reporting: saving over 8 hours of time every week? Install EasyInsights and discover how this mighty tool can help you automate marketing data like never before. To automate your marketing reports, just choose data sources and columns (metrics) in under two minutes. Spend more time thinking about strategy and less time doing mundane activities. Without a technical background, all you need as a digital marketer is a basic understanding of spreadsheets. Posted by Piyush Gupta February 2, 2022
Posted inDigital Analytics Marketing LTV:CAC – Avoid 3 mistakes while calculating this ratio "How much should I budget for my ad campaign?" "Which channel is the most effective at bringing new… Posted by Piyush Gupta February 1, 2022
Posted inAd Platform Marketing 7 Marketing Optimization Ways to Get 20% More From Google Ads A major roadblock in your marketing optimization is data collection and organization from different marketing channels, especially for people who aren't hardcore marketers. EasyInsights Google sheet add-on can help you overcome this problem and seamlessly drive your marketing optimization plan. It gets all the data from multiple marketing dashboards in one place on a spreadsheet. It makes working on the data hassle-free and straightforward, even for digital marketers with no technical background. Posted by Piyush Gupta January 19, 2022
Posted inDigital Analytics Marketing EasyInsights for Seamless Server-to-Server Integration Source Chaos. Chaos is the constant thing in the world, one part or the other always remains in… Posted by Piyush Gupta April 13, 2021
Posted inE-Commerce Marketing Return to Origin (RTO): Why is it a Crucial Metric for E-Commerce Businesses Just getting a new order on your eCommerce website does not equate to a successful sale. The product… Posted by Piyush Gupta February 18, 2021
Posted inDigital Analytics Marketing Calculating CLTV: Why is it an Important Metric? Acquiring a new customer can be 5 to 25 times more expensive than retaining an existing one, which… Posted by Piyush Gupta January 25, 2021
Posted inAnalytic Platform Digital Analytics Marketing Step-by-Step Guide to Import Cost Data into Google Analytics While Google Analytics has an in-built integration with Google Ads, it doesn’t integrate automatically with other ad networks… Posted by Piyush Gupta October 29, 2020
Posted inAnalytic Platform Digital Analytics Marketing The Ultimate Guide to Successfully Integrate Your CRM With Google Analytics In order to get a truly unified view of your company's marketing and sales performance, you need to… Posted by Piyush Gupta October 29, 2020
Posted inAnalytic Platform Digital Analytics Marketing The Best Way to Export Raw Data from Google Analytics Exporting and accessing raw user-level data from Google Analytics is extremely tricky since the tool only gives you… Posted by Piyush Gupta October 29, 2020
Posted inMarketing Marketing Data Platform Explained: Everything You Need to Know Here’s the thing -- marketers need accurate insights to build targeted campaigns and hit the right mark. They… Posted by Piyush Gupta October 29, 2020
Posted inDigital Analytics Marketing Top Digital Marketing Analytics Tools To Help Your Brand Grow When it comes to digital marketing, data is everything. Without the right data, you won’t be able to… Posted by Piyush Gupta October 22, 2020