Posted inAd Platform Others What is Primary and Secondary Conversion in Google Ads If you're running Google Ads, one of the most important things you need to track is what happens… Posted by Sonali Arya July 30, 2025
Posted inOthers How to Fix Over-Reporting in Meta One of the most frustrating issues advertisers face when running Facebook (Meta) ads is over-reporting of purchases or… Posted by Himanshu Rahi July 29, 2025
Posted inOthers What is Limit Ad Tracking Ever wondered why you see ads for shoes right after browsing them online? Or how apps somehow seem… Posted by Sonali Arya July 25, 2025
Posted inOthers First-Party Data Activation Platforms You visited an online store, looked at a pair of shoes, and left without buying.A few hours later,… Posted by Sonali Arya July 24, 2025
Posted inOthers How to Leverage Klaviyo for Maximum Revenue In the current landscape of eCommerce, customer acquisition costs are rising while user attention spans are shrinking. Brands… Posted by Omsri Bompelli June 20, 2025
Posted inDigital Marketing Others What is Audience Segmentation? How to do In today’s hyper-connected world, consumer attention is scattered, and one-size-fits-all campaigns rarely deliver results. That’s where audience segmentation… Posted by Sonali Arya June 13, 2025
Posted inOthers Klaviyo for Shopify – How to Integrate You’ve set up your Shopify store, your products are live, and visitors are landing on your site—but conversions… Posted by Sonali Arya June 12, 2025
Posted inDigital Analytics Others Understanding GCLID, WBRAID, and GBRAID: How Google Is Adapting to iOS Privacy Changes With Apple's introduction of App Tracking Transparency (ATT) and the increasing focus on user privacy in recent years,… Posted by Himanshu Rahi May 16, 2025
Posted inOthers Agentic AI Workflows: A Complete Guide for Digital Marketers As digital marketing evolves, the demand for faster execution, greater personalization, and efficient use of resources continues to… Posted by Omsri Bompelli May 14, 2025
Posted inDigital Analytics Others Conversion Rate Optimisation (CRO) Strategies 2025 Remember when you clicked on an ad, landed on a product page, felt slightly confused, and then… clicked… Posted by Sonali Arya May 13, 2025
Posted inAd Platform Others How Agentic AI is Transforming Digital Marketing Digital marketing has always been shaped by the tools we use - CRMs, analytics platforms, automation software, and… Posted by Omsri Bompelli April 24, 2025
Posted inAd Platform Others How Micro Conversions Improve Your Google Ads Performance You’ve set up your campaigns, enabled smart bidding, and followed best practices, but conversions are trickling in, and… Posted by Sonali Arya April 23, 2025