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Posted inMarketing Others

The Explore–Exploit Cycle of Meta’s Algorithm

Ever noticed how your Meta Ads performance can feel like a roller coaster? One week, your ROAS is…
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Posted by Sonali Arya November 13, 2025
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Posted inOthers

What Is Lifecycle Marketing and Its Importance for Growth Marketers

In the world of growth marketing, it’s tempting to focus only on acquiring new customers. But acquisition alone…
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Posted by Sonali Arya November 12, 2025
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Posted inOthers

How to Use UTM Parameters to Measure and Improve Campaign Performance

Imagine you just launched a series of email campaigns promoting your new product line. The subject lines are…
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Posted by Sonali Arya November 7, 2025
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Posted inMarketing Others

Why Most B2B Personalization Fails- And How to Fix It 

The B2B landscape has evolved faster than ever. Buyers today aren’t just looking for information-they’re looking for experiences…
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Posted by Sonali Arya October 31, 2025
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Posted inOthers

Meta’s New Performance Goal: “Maximize ROAS”

In the fast-paced world of digital advertising, the game just changed. Meta’s latest update flips the script from…
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Posted by Himanshu Rahi October 28, 2025
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Posted inAnalytic Platform Attribution Models Digital Marketing

Multi-touch Attribution: What it is; how it works

Modern consumers interact with brands across multiple channels before making a purchase. They might see an ad on…
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Posted by Sonali Arya October 13, 2025
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Posted inAd Platform Others

How to track cross selling of Products

Cross-selling is one of the most powerful growth levers for eCommerce and retail businesses. By encouraging customers to…
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Posted by Piyush Gupta October 10, 2025
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Posted inAd Platform Others

How To Connect CTWA Chats to Campaigns, Ad Sets, and Ads

In today’s mobile-first world, Click-to-WhatsApp Ads (CTWA) have become a powerful way to engage potential customers instantly. One…
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Posted by Piyush Gupta October 9, 2025
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Posted inOthers

Black Friday 2025: Marketing Strategy and Data Insights

Black Friday 2025 is approaching fast, and for brands and marketers alike, this isn’t just another sales event-it’s…
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Posted by Sonali Arya October 1, 2025
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Posted inOthers

Why Meta Loves First Party Data

With cookies fading and privacy rules tightening, first-party data has become the most valuable fuel for Meta’s ad…
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Posted by Sonali Arya October 1, 2025
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Posted inDigital Marketing Others

Best Tips to Write High-Quality Content for Digital Marketing

Content is the fuel behind every online campaign that drives traffic, clicks, and sales. But still, many marketers…
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Posted by Himanshu Rahi September 18, 2025
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Posted inAd Platform Others

Before You Increase Ad Spend, Look at Your Product Feed

When performance drops in Google Shopping or Meta ads, many marketers assume the quick fix is simple: spend…
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Posted by Sonali Arya September 17, 2025

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Noida
Alt-f, Sector142, Noida 201304

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