Posted inAd Platform Others Before You Increase Ad Spend, Look at Your Product Feed When performance drops in Google Shopping or Meta ads, many marketers assume the quick fix is simple: spend… Posted by Sonali Arya September 17, 2025
Posted inAnalytic Platform Digital Marketing Others How to Calculate & Improve Your Customer Retention Rate in 2025 As a digital marketer, you're constantly chasing the next click, the next lead, and the next customer. But… Posted by Himanshu Rahi September 16, 2025
Posted inDigital Marketing Others Customer Retention: Strategies and its Benefits 2025 Attracting customers is no small task, brands pour energy into advertising, social media campaigns, and building a strong… Posted by Sonali Arya September 11, 2025
Posted inOthers What Is Digital Fingerprinting In today’s digital world, privacy rules are getting stricter, and third-party cookies, the old way of tracking people… Posted by Sonali Arya August 19, 2025
Posted inAd Platform Others What is Primary and Secondary Conversion in Google Ads If you're running Google Ads, one of the most important things you need to track is what happens… Posted by Sonali Arya July 30, 2025
Posted inOthers How to Fix Over-Reporting in Meta One of the most frustrating issues advertisers face when running Facebook (Meta) ads is over-reporting of purchases or… Posted by Himanshu Rahi July 29, 2025
Posted inOthers What is Limit Ad Tracking Ever wondered why you see ads for shoes right after browsing them online? Or how apps somehow seem… Posted by Sonali Arya July 25, 2025
Posted inOthers First-Party Data Activation Platforms You visited an online store, looked at a pair of shoes, and left without buying.A few hours later,… Posted by Sonali Arya July 24, 2025
Posted inOthers How to Leverage Klaviyo for Maximum Revenue In the current landscape of eCommerce, customer acquisition costs are rising while user attention spans are shrinking. Brands… Posted by Omsri Bompelli June 20, 2025
Posted inDigital Marketing Others What is Audience Segmentation? How to do In today’s hyper-connected world, consumer attention is scattered, and one-size-fits-all campaigns rarely deliver results. That’s where audience segmentation… Posted by Sonali Arya June 13, 2025
Posted inOthers Klaviyo for Shopify – How to Integrate You’ve set up your Shopify store, your products are live, and visitors are landing on your site—but conversions… Posted by Sonali Arya June 12, 2025
Posted inDigital Analytics Others Understanding GCLID, WBRAID, and GBRAID: How Google Is Adapting to iOS Privacy Changes With Apple's introduction of App Tracking Transparency (ATT) and the increasing focus on user privacy in recent years,… Posted by Himanshu Rahi May 16, 2025