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Home » Others
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Posted inOthers

Why Campaign AI Keeps Targeting the Wrong People and How to Train Algorithms on Real Conversion Events

Ever launched a campaign that looked perfect on paper, great creatives, solid audience targeting, strong budget-yet the results…
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Posted by Sonali Arya December 18, 2025
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Posted inMarketing Others Tracking

Why Marketers Are Still Fixing Tracking Instead of Scaling Campaigns and How to Automate Data Reliability

Marketing teams used to spend their time iterating creatives and scaling winning funnels. Today, too many are trapped…
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Posted by Sonali Arya December 16, 2025
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Posted inOthers Tracking

Why Multi-Domain Checkouts Break Tracking and How to Reconnect Event Flows End-to-End

Every time your user jumps from your main website to a third-party payment domain - Shopify, Razorpay, PayPal,…
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Posted by Himanshu Rahi December 16, 2025
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Posted inMarketing Others

Why Match Rates Keep Falling and How to Improve Audience Precision with Better Data Hygiene

Match rates play a crucial role in how well platforms like Meta, Google, and CRM tools can recognize…
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Posted by Sonali Arya December 15, 2025
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Posted inMarketing Others

The Explore–Exploit Cycle of Meta’s Algorithm

Ever noticed how your Meta Ads performance can feel like a roller coaster? One week, your ROAS is…
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Posted by Sonali Arya November 13, 2025
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What Is Lifecycle Marketing and Its Importance for Growth Marketers

In the world of growth marketing, it’s tempting to focus only on acquiring new customers. But acquisition alone…
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Posted by Sonali Arya November 12, 2025
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How to Use UTM Parameters to Measure and Improve Campaign Performance

Imagine you just launched a series of email campaigns promoting your new product line. The subject lines are…
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Posted by Sonali Arya November 7, 2025
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Posted inMarketing Others

Why Most B2B Personalization Fails- And How to Fix It 

B2B brands have invested millions into personalization - intent data tools, ABM platforms, predictive scoring, customer data pipelines,…
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Posted by Sonali Arya October 31, 2025
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Posted inOthers

Meta’s New Performance Goal: “Maximize ROAS”

In the fast-paced world of digital advertising, the game just changed. Meta’s latest update flips the script from…
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Posted by Himanshu Rahi October 28, 2025
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Posted inAnalytic Platform Attribution Models Digital Marketing

Multi-touch Attribution: What it is; how it works

Modern consumers interact with brands across multiple channels before making a purchase. They might see an ad on…
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Posted by Sonali Arya October 13, 2025
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Posted inAd Platform Others

How to track cross selling of Products

Cross-selling is one of the most powerful growth levers for eCommerce and retail businesses. By encouraging customers to…
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Posted by Piyush Gupta October 10, 2025
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Posted inAd Platform Others

How To Connect CTWA Chats to Campaigns, Ad Sets, and Ads

In today’s mobile-first world, Click-to-WhatsApp Ads (CTWA) have become a powerful way to engage potential customers instantly. One…
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Posted by Piyush Gupta October 9, 2025

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Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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