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Home » Others
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Posted inMarketing Others

Why High-LTV Customers Slip Through the Cracks – and How to Reactivate Them with Cross-Channel Insights

If 75% of your revenue comes from existing customers, yet your marketing budgets are overwhelmingly spent chasing new…
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Posted by Himanshu Rahi January 23, 2026
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Posted inOthers Tracking

Why Your Consent Tools Don’t Talk to Ad Platforms – and How to Make Privacy Work with Performance

In today’s privacy-first digital era, consent isn’t just a legal checkbox - it’s the new currency of marketing…
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Posted by Himanshu Rahi January 19, 2026
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Posted inDigital Marketing Others

Why Decision-Makers Don’t Trust Reports and How to Create Transparency Across Platforms

When performance data creates confusion instead of clarity, decision-making slows down. Different platforms report conflicting results, and leaders…
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Posted by Sonali Arya January 16, 2026
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Posted inMarketing Others

Why Your CEP or Marketing Automation Isn’t Delivering – and How to Power It with Clean Behavioral Data.

In today’s customer-centric world, Customer Engagement Platforms (CEPs) and Marketing Automation systems are essential tools in every marketer’s…
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Posted by Himanshu Rahi January 9, 2026
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Posted inOthers Tracking

Why CAC Keeps Rising and How to Diagnose Signal Loss Before It Kills ROAS

Customer Acquisition Cost (CAC) is rising sharply across industries, with the HubSpot State of Marketing Report 2025 showing…
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Posted by Sonali Arya January 2, 2026
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Posted inOthers

Why Campaign AI Keeps Targeting the Wrong People and How to Train Algorithms on Real Conversion Events

Ever launched a campaign that looked perfect on paper, great creatives, solid audience targeting, strong budget-yet the results…
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Posted by Sonali Arya December 18, 2025
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Posted inMarketing Others Tracking

Why Marketers Are Still Fixing Tracking Instead of Scaling Campaigns and How to Automate Data Reliability

Marketing teams used to spend their time iterating creatives and scaling winning funnels. Today, too many are trapped…
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Posted by Sonali Arya December 16, 2025
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Posted inOthers Tracking

Why Multi-Domain Checkouts Break Tracking and How to Reconnect Event Flows End-to-End

Every time your user jumps from your main website to a third-party payment domain - Shopify, Razorpay, PayPal,…
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Posted by Himanshu Rahi December 16, 2025
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Posted inMarketing Others

Why Match Rates Keep Falling and How to Improve Audience Precision with Better Data Hygiene

Match rates play a crucial role in how well platforms like Meta, Google, and CRM tools can recognize…
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Posted by Sonali Arya December 15, 2025
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Posted inMarketing Others

The Explore–Exploit Cycle of Meta’s Algorithm

Ever noticed how your Meta Ads performance can feel like a roller coaster? One week, your ROAS is…
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Posted by Sonali Arya November 13, 2025
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Posted inOthers

What Is Lifecycle Marketing and Its Importance for Growth Marketers

In the world of growth marketing, it’s tempting to focus only on acquiring new customers. But acquisition alone…
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Posted by Sonali Arya November 12, 2025
How to Use UTM Parameters
Posted inOthers

How to Use UTM Parameters to Measure and Improve Campaign Performance

Imagine you just launched a series of email campaigns promoting your new product line. The subject lines are…
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Posted by Sonali Arya November 7, 2025

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Platform

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Delhi
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Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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