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Posted inAd Platform Digital Marketing Tracking

What is a Conversion adjustment in Google Ads

Tracking conversions in Google Ads is all about knowing which clicks turn into real brand results like sales,…
Continue Reading
Posted by Sonali Arya September 15, 2025
fix broken data
user segmentation with EasyInsights
Posted inCustomer Data Platform (CDP)

User Segmentation in Marketing – All You Need to Know

Personalization and automation are two essential tenets of the art that is performance marketing. However, one can’t benefit…
Read More
Posted by Khyati Agarwal June 5, 2024
customer 360 by EasyInsights
Posted inCustomer Data Platform (CDP)

Customer 360 : What it is and Why it is Important

Today, the average user is exposed to approximately 10,000 ads every day. Considering this, businesses have to work…
Read More
Posted by Khyati Agarwal June 3, 2024
First Party Data Content Distribution
Posted inCustomer Data Platform (CDP)

How to Implement a First Party Data Driven Approach to Multi-Channel Content Distribution

Multi-channel content distribution is a perfect strategy for growing your reach, boosting customer engagement, and driving conversions through…
Read More
Posted by Khyati Agarwal May 24, 2024
third party cookie loss
Posted inCustomer Data Platform (CDP)

Impact of Third Party Cookie Loss on B2B Marketing

You've probably heard that Google blocked third party cookies for 1% of Chrome users, around 30 million people,…
Read More
Posted by Khyati Agarwal May 24, 2024
first party data onboarding
Posted inCustomer Data Platform (CDP) First Party Data

First Party Data Onboarding – All you Need to Know

Brands have always known the value of first party data. However, their efforts to actually leverage it have…
Read More
Posted by Khyati Agarwal May 3, 2024
First Party Data Strategies for ABM
Posted inCustomer Data Platform (CDP)

First Party Data Strategies to Drive Account-Based Marketing

Come September 2024, third party cookies are officially losing their spot in Google’s cookie jar. Having already commenced…
Read More
Posted by Khyati Agarwal April 18, 2024
First Party Data and Programmatic Advertising
Posted inCustomer Data Platform (CDP)

How Programmatic Advertising Works Without Third Party Cookie?

Programmatic advertising is on every marketer’s roster today. And there’s a good reason for that. Programmatic advertising uses…
Read More
Posted by Khyati Agarwal April 16, 2024
audience suppression with EasyInsights
Posted inCustomer Data Platform (CDP)

Audience Suppression – All You Need to Know

In the world of digital advertising, precision is everything. Marketers spend significant budgets to reach the right audience,…
Read More
Posted by Khyati Agarwal March 27, 2024
Data Clean Rooms
Posted inData Clean Rooms First Party Data

Data Clean Rooms: How it works and its benefits for marketers

The digital advertising landscape is undergoing a radical shift. With user privacy regulations tightening and third-party cookies crumbling,…
Read More
Posted by Piyush Gupta March 27, 2024
First Party Data for e comm
Posted inCustomer Data Platform (CDP) First Party Data

How to use First Party data for your e-commerce brand

Owning Your Future: How First-Party Data Fuels a Thriving E-Commerce Strategy in 2024 and Beyond The winds of…
Read More
Posted by Piyush Gupta February 22, 2024
Composable CDPs for B2B
Posted inCustomer Data Platform (CDP)

Why do B2B Companies need Composable CDPs?

Introduction to Composabale CDPs Using customer data in B2B businesses presents distinct challenges. They deal with a lot…
Read More
Posted by Khyati Agarwal February 21, 2024
Marketing attribution models tools and softwares
Posted inAd Platform Attribution Models

Top 8 Marketing Attribution Tools and Software for 2024

Struggling to track how your marketing efforts fuel your sales pipeline? You're not alone. Only 17% of advertisers…
Read More
Posted by Piyush Gupta February 16, 2024

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Platform

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Solution

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