Skip to content

Performance marketers achieve a 23% average ROAS lift with EasyInsights. Wondering if ROAS improvement is possible for your brand!?

ROAS Improvement Calculatorwhite-arrow
EasyInsights

  • Platform

    WHY US?

    Customers

    Customers

    Snap shot of some of our customers

    success-stories

    Success Stories

    See some of our clients' success stories

    HOW EASYINSIGHTS WORKS?

    transformation

    Data Enrichment

    Accurate and Reliable data

    transformation

    Data Activation

    Unlocking the knowledge sorted within your data

  • Case Studies

  • Solution

    INDUSTRY TYPE

    Enterprise

    Ecommerce

    Get more ROAS with first-party data in a cookieless world

    mid-market-brand

    Lead Generation

    Get more Lead with first-party data in a cookieless world

    MAKRETING BUDGET

    Agency

    Agency

    Client Retention. Client Command Center. New Revenue Channels.

    company

    Enterprise

    Secure data transfers. Data-Driven decisions. Scale with confidence

    company

    Mid Market Brands

    Goodbye to Excell-hell. Experiment quickly. Get better marketing results

    PAIN POINT

    Attribution Model

    Attribution Model

    Gather data from 50+ apps and platforms

    monitoring-and-optimization

    Alerts and Monitoring

    Optimise with zero lag

    server-to-server-integration

    Server to Server Integration

    Take control of your data using CAPI

    server-to-server-integration

    Product Feed Enhancement

    Boost Conversions with AI-Powered

  • Pricing
  • Integrations

  • Resources

    GET INSPIRED

    company

    About Us

    Know about our people, values and what we stand for

    blog

    Blogs

    The latest trends and updates in marketing & data world

    community

    Ebooks

    Explore Our Ebook Sections for Data-driven Wisdom

    no net hash

    No Net Hash

    Hash Your PII Data Without Storing on Cloud

    calculator

    ROAS Calculator

    Unlock your advertising potential with our easy-to-use ROAS calculator

    documents

    Documentation

    Become a EasyInsights.ai power user

    LATEST FROM BLOGS All blogs

hamburger
Home » Page 12
x ()
Posted inAnalytic Platform Attribution Models Digital Marketing

Multitouch Attribution in Customer Purchase journey 

Imagine this: a customer first sees your brand on Instagram, later clicks a Google ad, signs up for…
Continue Reading
Posted by Himanshu Rahi October 14, 2025
fix broken data
linear attribution models in marketing
Posted inAttribution Models

When and How to Use Linear Attribution in Marketing

Understanding the impact of each interaction in the customer journey is essential for optimizing campaigns and maximizing ROI.…
Read More
Posted by Burooj Alam June 28, 2024
first-click attribution by EasyInsights
Posted inAttribution Models

First Click Attribution Model : How to Optimize Brand Awareness

In the world of marketing, attribution is the process of identifying and assigning credit to the various interactions…
Read More
Posted by Burooj Alam June 28, 2024
data warehouses vs CDPs
Posted inCustomer Data Platform (CDP)

Data Warehouses Vs CDPs – Who Wins and Why?

With the introduction of more effective data activation solutions like Reverse ETL, the debate around Customer Data Platforms…
Read More
Posted by Khyati Agarwal June 27, 2024
Google Ads Enhanced Conversion
Posted inAd Platform

Google Ads Enhanced Conversion – All You Need to Know

In 2025, as third-party cookies are being deprecated and data privacy regulations like GDPR and CCPA are more…
Read More
Posted by Khyati Agarwal June 24, 2024
traditional vs composable cdp
Posted inCustomer Data Platform (CDP)

Composable CDP Vs. Traditional CDP : Which one to pick?

"$5.7 billion" - This is the estimated size the CDP (Customer Data Platforms) market is expected to reach…
Read More
Posted by Khyati Agarwal June 19, 2024
identity resolution
Posted inCustomer Data Platform (CDP)

7 Use-Cases for Identity Resolution

88% of marketers believe that first-party data is more important to their operations than it was two years…
Read More
Posted by Khyati Agarwal June 19, 2024
third party cookie loss
Posted inFirst Party Data

First Party Data: The Answer to Third Party Cookie Loss

The phasing out of third party cookie has begun, and come 2025, everything that marketers have been doing…
Read More
Posted by Piyush Gupta June 11, 2024
last click attribution EasyInsights
Posted inAttribution Models Tracking

Understanding the Last-Click Attribution Model: Pros, Cons, and Best Practices

Attribution models are the backbone of modern digital marketing. They tell you which channels, campaigns, and touchpoints are…
Read More
Posted by Burooj Alam June 11, 2024
Affect on CAC third party cookie loss
Posted inDigital Marketing First Party Data

The Effect of Third Party Cookie Loss On CAC

After Apple and Firefox led the charge, Google plans to phase out third party cookies from Chrome by…
Read More
Posted by Khyati Agarwal June 11, 2024
third party cookies deprecation
Posted inDigital Analytics Digital Marketing First Party Data

Demise of Third Party Cookies and Its Impact on Marketing

Third-party cookies have long been the backbone of digital marketing, enabling advertisers to track users across websites, deliver…
Read More
Posted by Khyati Agarwal June 6, 2024
reduce churn rate
Posted inDigital Marketing

7 Ways to Reduce Customer Churn Rate

According to Marketing Metrics, you are 60% more likely to sell to your current customers as compared to…
Read More
Posted by Khyati Agarwal June 5, 2024
user segmentation with EasyInsights
Posted inCustomer Data Platform (CDP)

User Segmentation in Marketing – All You Need to Know

Personalization and automation are two essential tenets of the art that is performance marketing. However, one can’t benefit…
Read More
Posted by Khyati Agarwal June 5, 2024

Posts navigation

Previous page 1 … 10 11 12 13 14 … 26 Next page
Articles Suggestion
x ()

Omnichannel Marketing vs Multichannel Marketing

x ()

What is RFM segmentation? How to analyse it.

Meta event manager

Event Manager in Meta Explained

Become a data driven marketer.
Subscribe to our newsletter

easyinisghts_logo
likedininstagrammediumtwitter

Delhi
619/2-7, Chattarpur,
Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

Platform

  • Data Activation
  • Data Enrichment
  • Pricing
  • About Us

Solution

  • Agency
  • Ecommerce
  • Lead Generation
  • Enterprise
  • Mid Market Brand
  • Attribution Model
  • Alerts and Monitoring
  • Server to Server Integration

Resources

  • About Us
  • Use Cases
  • Blogs
  • Ebooks
  • No Net Hash
  • ROAS Calculator
  • Documentation
  • Contact Us

Delhi
619/2-7, Chattarpur,
Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

Privacy Policy Terms & Conditions Security

© 2025 EasyInsights. All rights reserved. | ® EasyInsights Pvt. Ltd.

EasyInsights Private Limited (“Company”) and its employees do not provide consulting or advisory services of any kind. Any information or content shared by the Company is for informational purposes only.

Increase your ROAS today with EasyInsights

Top brands use EasyInsights to activate First Party data on Meta, Google Ads, GA4..

clients

Activate your first-party data now and start turning it into real revenue. It's fast, easy, and essential.

Notify me about related content and special offers:

cookie image

EasyInsights uses cookies to ensure you get the best experience on our website. To learn more, please view our cookie notice.

About Cookies

This site uses cookies. We use cookies mainly to improve and analyze your experience on our websites and for marketing purposes. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change your default settings. Blocking some types of cookies may negatively impact your experience on the site and limit the services we are able to provide.

Necessary

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. Learn more about necessary cookies.

Analytics

These cookies help us to understand how visitors engage with the website. We may use a set of cookies to collect information and report site usage statistics. In addition to reporting site usage statistics, data collected may also be used, together with some of the advertising cookies described, to help show more relevant ads across the web and to measure interactions with the ads we show. Learn more about analytics cookies.

Advertisement

We use cookies to make our ads more engaging and valuable to site visitors. Some common applications of cookies are to select advertising based on what's relevant to a user; to improve reporting on ad campaign performance; and to avoid showing ads the user has already seen. Learn more about advertisement cookies.

Functionality

We use a set of cookies that are optional for the website to function. They are usually only set in response to information provided to the website to personalize and optimize your experience as well as remember your chat history. Learn more about functionality cookies.