EasyInsights

Piyush Gupta December 14, 2022

Digital Analytics

Ad hoc Reporting – Agency Version

How much data is too much for data-driven marketing? 53% of marketing professionals believe that there is no…

Piyush Gupta November 29, 2022

Branding Others

Client Retention: 8 Proven Ways to Keep Clients Around Longer

client retention You’ve heard time and again how acquiring new customers costs more than retaining existing ones. And…

Piyush Gupta November 29, 2022

Ad Platform

Understanding LinkedIn Page Analytics: Agency’s Perspective.

The LinkedIn metrics you should track are determined by your marketing objectives. Keep an eye on updated analytics, for example, if your brand is attempting to engage new audiences through published posts. Track the analytics of your followers and visitors if you want to increase brand awareness on this platform.

Piyush Gupta November 14, 2022

Branding

Complete Guide to Measure the Impact of Brand Campaigns

Maintaining a strong brand has never been easy. With the explosion of digital touchpoints and less predictable ways of customer behaviour, creating a brand campaign and measuring its impact have become even more challenging. It’s necessary to measure the impact of brand campaigns to find specific ways to optimize the ROI on your marketing budget.

Piyush Gupta November 11, 2022

Analytic Platform

New things that can be done via Google Analytics 4 (GA4)

Google Analytics4 with machine learning at its core provides you with a holistic understanding of your customers across devices and platforms. It is more focused on the user's privacy, you can trust Analytics even if industry developments like cookie and identifier limits leave gaps in your data.

Piyush Gupta November 4, 2022

BI Tools Others

3 Ways to Connect Looker Studio with Postgres

Many organizations store their data on PostgreSQL Servers depending on the use case. Visualizing this data can be very beneficial in gathering important insights that can aid in objective decision-making in the organization. Google Data Studio is an excellent Business Intelligence tool for visualizing data stored in PostgreSQL Server.

Piyush Gupta November 2, 2022

BI Tools Others

3 Ways to Connect Power BI with Postgres

Many organizations store their data on PostgreSQL Servers depending on the use case. Visualizing this data can be very beneficial in gathering important insights that can aid in objective decision-making in the organization. Microsoft Power BI is an excellent Business Intelligence tool for visualizing data stored in PostgreSQL Server.

Piyush Gupta October 28, 2022

BI Tools Others

A Complete Guide to Connect Tableau with PostgreSQL

Many organizations store their data on PostgreSQL Servers depending on the use case. Visualizing this data can be very beneficial in gathering important insights that can aid in objective decision-making in the organization. Tableau is an excellent Business Intelligence tool for visualizing data stored in PostgreSQL Server.

Piyush Gupta October 27, 2022

Digital Analytics

Establishing First Party Data Strategies

The marketing environment is changing as brands struggle to understand the phasing out of third-party cookies. Third-party data and cookies may soon be a thing of the past due to the growing emphasis on privacy and data legislation. We, marketers, are concerned about how to manage our retargeting campaigns and other cookie-reliant marketing initiatives.

Piyush Gupta October 12, 2022

Attribution Models Digital Analytics

Everything You Need To Know About Marketing Attribution Models

Have you ever wondered how a customer decides to buy your product or service? Is it a single,…

Piyush Gupta October 7, 2022

Analytic Platform

Google Analytics 4 vs. Adobe Analytics: Which one should you choose?

In today's world, finding a company that doesn't have a digital presence is difficult. It is critical that you use analytics solutions to measure your company's performance and improve your digital channels. Google Analytics 4 and Adobe Analytics are the most widely used analytics tools and choosing between them can be difficult for many businesses. While both programs collect data from your website and web traffic, they do so in very different ways. In this post, we'll learn about and compare the two most popular analytics tools, Google Analytics 4 vs Adobe Analytics, to help you decide which is best for your business.

Piyush Gupta October 4, 2022

Latest

Boost Facebook Ad Performance and ROAS in 2025

Everything To Know About GA4’s New Metrics And Dimensions

Ad hoc Reporting – Agency Version

Client Retention: 8 Proven Ways to Keep Clients Around Longer

Understanding LinkedIn Page Analytics: Agency’s Perspective.

Complete Guide to Measure the Impact of Brand Campaigns

New things that can be done via Google Analytics 4 (GA4)

3 Ways to Connect Looker Studio with Postgres

3 Ways to Connect Power BI with Postgres

A Complete Guide to Connect Tableau with PostgreSQL

Establishing First Party Data Strategies

Everything You Need To Know About Marketing Attribution Models

Google Analytics 4 vs. Adobe Analytics: Which one should you choose?

The Relevance of Composable CDPs – Marketer’s POV

What Is Data Activation?

Google’s Third-Party Cookie Purge: Its time for Cookieless Marketing

Latest

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