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Home » Page 12
OM x
Posted inAd Platform Attribution Models Marketing

Omnichannel Marketing: What it is and why it matters

Imagine you order your favorite drink on the Starbucks app, pay online, and simply pick it up at…
Continue Reading
Posted by Sonali Arya October 16, 2025
fix broken data
CRMs vs CDPs
Posted inCustomer Data Platform (CDP)

CRMs Vs CDPs – The Better Option for Your Business

A survey conducted by Gartner revealed that only 14% of businesses have achieved a functional customer-360, while a…
Read More
Posted by Khyati Agarwal July 1, 2024
linear attribution models in marketing
Posted inAttribution Models

When and How to Use Linear Attribution in Marketing

Understanding the impact of each interaction in the customer journey is essential for optimizing campaigns and maximizing ROI.…
Read More
Posted by Burooj Alam June 28, 2024
first-click attribution by EasyInsights
Posted inAttribution Models

First Click Attribution Model : How to Optimize Brand Awareness

In the world of marketing, attribution is the process of identifying and assigning credit to the various interactions…
Read More
Posted by Burooj Alam June 28, 2024
data warehouses vs CDPs
Posted inCustomer Data Platform (CDP)

Data Warehouses Vs CDPs – Who Wins and Why?

With the introduction of more effective data activation solutions like Reverse ETL, the debate around Customer Data Platforms…
Read More
Posted by Khyati Agarwal June 27, 2024
Google Ads Enhanced Conversion
Posted inAd Platform

Google Ads Enhanced Conversion – All You Need to Know

In 2025, as third-party cookies are being deprecated and data privacy regulations like GDPR and CCPA are more…
Read More
Posted by Khyati Agarwal June 24, 2024
traditional vs composable cdp
Posted inCustomer Data Platform (CDP)

Composable CDP Vs. Traditional CDP : Which one to pick?

"$5.7 billion" - This is the estimated size the CDP (Customer Data Platforms) market is expected to reach…
Read More
Posted by Khyati Agarwal June 19, 2024
identity resolution
Posted inCustomer Data Platform (CDP)

7 Use-Cases for Identity Resolution

88% of marketers believe that first-party data is more important to their operations than it was two years…
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Posted by Khyati Agarwal June 19, 2024
third party cookie loss
Posted inFirst Party Data

First Party Data: The Answer to Third Party Cookie Loss

The phasing out of third party cookie has begun, and come 2025, everything that marketers have been doing…
Read More
Posted by Piyush Gupta June 11, 2024
last click attribution EasyInsights
Posted inAttribution Models Tracking

Understanding the Last-Click Attribution Model: Pros, Cons, and Best Practices

Attribution models are the backbone of modern digital marketing. They tell you which channels, campaigns, and touchpoints are…
Read More
Posted by Burooj Alam June 11, 2024
Affect on CAC third party cookie loss
Posted inDigital Marketing First Party Data

The Effect of Third Party Cookie Loss On CAC

After Apple and Firefox led the charge, Google plans to phase out third party cookies from Chrome by…
Read More
Posted by Khyati Agarwal June 11, 2024
third party cookies deprecation
Posted inDigital Analytics Digital Marketing First Party Data

Demise of Third Party Cookies and Its Impact on Marketing

Third-party cookies have long been the backbone of digital marketing, enabling advertisers to track users across websites, deliver…
Read More
Posted by Khyati Agarwal June 6, 2024
reduce churn rate
Posted inDigital Marketing

7 Ways to Reduce Customer Churn Rate

According to Marketing Metrics, you are 60% more likely to sell to your current customers as compared to…
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Posted by Khyati Agarwal June 5, 2024

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