Posted inSEO What is Generative Engine Optimisation (GEO) Ever get that déjà vu feeling when you type a question into ChatGPT, Perplexity, or Google, and the… Posted by Sonali Arya September 1, 2025
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Posted inAd Platform Attribution Models Top 8 Marketing Attribution Tools and Software for 2024 Struggling to track how your marketing efforts fuel your sales pipeline? You're not alone. Only 17% of advertisers… Posted by Piyush Gupta February 16, 2024
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Posted inMarketing The Relevance of Composable CDPs – Marketer’s POV If you're keeping abreast of data or marketing trends, you're likely encountering a term more frequently: the "Composable… Posted by Khyati Agarwal February 12, 2024
Posted inDigital Marketing Composable CDPs : Some Common Misconceptions Several years back, the concept of a Composable CDPs wasn't even on the radar. The notion of seamlessly… Posted by Khyati Agarwal February 7, 2024
Posted inDigital Marketing How Data Activation Will Transform Performance Marketing In 2024 As a seasoned marketer, you’ve seen the landscape evolve from intuition-led campaigns to data-driven strategies. In 2024, the… Posted by Khyati Agarwal February 5, 2024
Posted inDigital Marketing Choosing the Right Data Activation Platform for your Business Businesses, on average, use 130 SaaS applications, generating a substantial amount of data. The challenge lies not in… Posted by Khyati Agarwal February 5, 2024