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Posted inAd Platform Digital Marketing

Why Retargeting Feels Random and How to Make It Data-Driven Again

Many brands today are spending more on retargeting ads yet seeing diminishing returns and falling ROAS, leaving marketers…
Continue Reading
Posted by Sonali Arya January 8, 2026
fix broken data
Facebook Ads
Posted inAd Platform

Facebook Ads : Stop Making These 5 Mistakes Today

Are your Facebook Ads not getting the results you were hoping for? You’re not alone. Many brands struggle…
Read More
Posted by Sonali Arya January 15, 2025
whatsapp marketing strategy
Posted inOthers

WhatsApp Marketing Strategies to Boost Your Brand’s Sales

In today’s hyper-connected world, customers expect instant, personalized, and meaningful communication - and that’s exactly where WhatsApp Marketing…
Read More
Posted by Sonali Arya January 14, 2025
Meta Advantage Plus
Posted inAd Platform Beginner's Guide

How to Use Meta Business Manager: A Step-by-Step Guide

Meta Business Manager is a part of Meta Business Suite and acts as your all-in-one hub to securely…
Read More
Posted by Sonali Arya December 16, 2024
Facebook Ads vs Google Ads
Posted inAd Platform

Facebook Ads vs. Google Ads: How to Make the Right Choice for E-Commerce

Choosing the right advertising platform between Google Ads and Facebook Ads is a crucial choice for any brand…
Read More
Posted by Sonali Arya December 13, 2024
Customer Engagement Platform
Posted inBeginner's Guide Digital Marketing

Customer Engagement Platform – All You Need to Know

Modern marketers are leveraging a plethora of advanced technology and new trends to get ahead. But amongst all…
Read More
Posted by Khyati Agarwal December 11, 2024
x ads
Posted inAd Platform Beginner's Guide

A Complete Guide to X Ads

Although X has courted controversy. it has consistently remained one of the top platforms for netizens to discuss…
Read More
Posted by Khyati Agarwal December 11, 2024
WhatsApp Marketing with EasyInsights
Posted inAd Platform Beginner's Guide

Getting Started with WhatsApp Marketing

Are you tired of sending marketing campaigns out into the void in the hopes of getting a response?…
Read More
Posted by Khyati Agarwal December 11, 2024
Facebook Marketing by EasyInsights
Posted inAd Platform Beginner's Guide

Mastering Facebook Marketing: A Step-by-Step Guide

Facebook stands as the most popular social media platform worldwide, with 3.07 billion monthly active users, the highest…
Read More
Posted by Sonali Arya December 9, 2024
Instagram ROAS with EasyInsights
Posted inAd Platform

Instagram Ads : Tips for a Successful Instagram Campaign 

With over 2.4 billion active users, Instagram’s audience accounts for nearly a quarter of the world’s active internet…
Read More
Posted by Sonali Arya December 6, 2024
EasyInsights Ad Tracking
Posted inDigital Analytics

What is Ad Tracking And Why is it Important?

A Beginner's Guide to Ad Tracking Ad tracking is tracking the performance of digital marketing campaigns over a…
Read More
Posted by Sonali Arya December 5, 2024
Meta Ads Attribution Settings
Posted inAd Platform

Attribution Settings In Facebook Ads – Marketer’s Guide

In a user's journey toward conversion, attribution models determine the credit assigned to various marketing channels and touchpoints…
Read More
Posted by Burooj Alam November 18, 2024
conversion tracking in google ads for shopify
Posted inAd Platform

How To Set Up Conversion Tracking in Google Ads for Shopify: A Complete Overview 

When it comes to paid ad promotion, it is important to identify what makes the difference and what…
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Posted by Sonali Arya October 17, 2024

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