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Posted inAnalytic Platform Attribution Models Digital Marketing

Multitouch Attribution in Customer Purchase journey 

Imagine this: a customer first sees your brand on Instagram, later clicks a Google ad, signs up for…
Continue Reading
Posted by Himanshu Rahi October 14, 2025
fix broken data
composable cdp easyinsights
Posted inMarketing

The Relevance of Composable CDPs – Marketer’s POV

If you're keeping abreast of data or marketing trends, you're likely encountering a term more frequently: the "Composable…
Read More
Posted by Khyati Agarwal February 12, 2024
cdp
Posted inDigital Marketing

Composable CDPs : Some Common Misconceptions

Several years back, the concept of a Composable CDPs wasn't even on the radar. The notion of seamlessly…
Read More
Posted by Khyati Agarwal February 7, 2024
data activation by easyinsights
Posted inDigital Marketing

How Data Activation Will Transform Performance Marketing In 2024

As a seasoned marketer, you’ve seen the landscape evolve from intuition-led campaigns to data-driven strategies. In 2024, the…
Read More
Posted by Khyati Agarwal February 5, 2024
data activation platform easyinsights
Posted inDigital Marketing

Choosing the Right Data Activation Platform for your Business

Businesses, on average, use 130 SaaS applications, generating a substantial amount of data. The challenge lies not in…
Read More
Posted by Khyati Agarwal February 5, 2024
Data Activation by EasyInsights
Posted inMarketing

What Is Data Activation?

Imagine having all the customer data you need - but not being able to use it. That’s the…
Read More
Posted by Khyati Agarwal January 25, 2024
Goole BigQuery Overview
Posted inBI Tools

Google BigQuery for Marketers: A Comprehensive Overview

Tools like spreadsheets work great if you want to create pivot tables, build basic calculations, and visualize your…
Read More
Posted by Khyati Agarwal January 17, 2024
Social Media Algorithms
Posted inAd Platform

A Guide to Social Media Algorithms and How They Work

The algorithm is the invisible hand that guides the virality of content on social media. It is the…
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Posted by Khyati Agarwal January 17, 2024
google purges third-party cookies
Posted inMarketing

Google’s Third-Party Cookie Purge: Its time for Cookieless Marketing

Google’s Purging of Third-Party Cookies - All Updates  The anticipated removal of third-party cookies by Google has commenced.…
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Posted by Khyati Agarwal January 11, 2024
Microsoft Ads Marketers Guide
Posted inAd Platform

Microsoft Ads: A Complete Guide for Marketers

Google Ads might hold the majority market share, but it has alternatives you shouldn’t ignore. The most notable…
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Posted by Khyati Agarwal December 29, 2023
Images vs Videos in Facebook Ads Format
Posted inAd Platform

Images or Videos for Facebook Ads – Which is Better?

Facebook is the world’s third most-visited website after Google and YouTube, attracting over 2.96 billion monthly active users.…
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Posted by Khyati Agarwal December 29, 2023
Creating Custom GPTs
Posted inOthers

A Marketer’s Guide to Custom GPTs by Open AI

It’s been a year since OpenAI first unveiled ChatGPT, a chatbot that can write emails, articles, and even…
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Posted by Khyati Agarwal December 19, 2023
1200x628 3
Posted inAd Platform

X (Twitter) Ad Campaigns – The Most Important Metrics to Track and Optimize

Twitter maintained a top spot on the news last year as reports of Elon Musk acquiring the microblogging…
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Posted by Khyati Agarwal December 7, 2023

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