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Posted inOthers Tracking

Why CAC Keeps Rising and How to Diagnose Signal Loss Before It Kills ROAS

Customer Acquisition Cost (CAC) is rising sharply across industries, with the HubSpot State of Marketing Report 2025 showing…
Continue Reading
Posted by Sonali Arya January 2, 2026
fix broken data
Attribution Models in GA4
Posted inAnalytic Platform Attribution Models

How to Set Up Attribution Models in GA4: A Step-by-Step Guide

Google Analytics 4 or GA4 is the newest iteration of Google's web analytics platform, it offers advanced features…
Read More
Posted by Burooj Alam July 26, 2024
Facebook Conversions API ( CAPI)
Posted inAd Platform

Meta Conversions API ( CAPI ) – Comprehensive Guide for Performance Marketers

Facebook Conversions API ( CAPI ), is a tool developed in response to browser-based tracking methods' growing limitations…
Read More
Posted by Burooj Alam July 24, 2024
last-click vs data-driven attribution models
Posted inAttribution Models

Last-Click vs Data-Driven Attribution Models: What is Right for Your Brand?

In the world of marketing, attribution models identify and assign credit to the various interactions that contribute to…
Read More
Posted by Burooj Alam July 22, 2024
first-click vs last-click attribution models
Posted inAttribution Models

First-Click or Last-Click Attribution Models: What is Right for Your Marketing Strategy?

Attribution is a critical aspect of digital marketing, enabling businesses to determine which marketing channels and touchpoints contribute…
Read More
Posted by Burooj Alam July 17, 2024
Time Decay Attribution in Marketing
Posted inAttribution Models

When and How to Use Time Decay Attribution Model in Marketing

The customer journey is rarely linear, often involving multiple channels. Time Decay Attribution model operates on the principle…
Read More
Posted by Burooj Alam July 15, 2024
Data driven marketing attribution EasyInsights
Posted inAd Platform Attribution Models

When and How to Use Data-Driven Attribution Model in Marketing

In today’s multi-channel marketing world, every click, view, and interaction tells a story - but not all stories…
Read More
Posted by Burooj Alam July 15, 2024
Position-Based Marketing Attribution EasyInsights
Posted inAttribution Models

When and How to Use Position-Based Attribution Model in Marketing

In today’s multi-channel marketing landscape, every customer journey is a story - and knowing which touchpoints truly drive…
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Posted by Burooj Alam July 3, 2024
Google Retargeting Ads by EasyInsights
Posted inAd Platform

Google Retargeting with First Party Data for E-Commerce Businesses

You must have already heard that only 3% of first-time visitors will likely buy from your website on…
Read More
Posted by Khyati Agarwal July 1, 2024
Data Enrichment by EasyInsights
Posted inCustomer Data Platform (CDP)

Using Data Enrichment to Improve Marketing Performance

Data enrichment involves augmenting the quality of existing customer data by integrating newer data from additional sources. It…
Read More
Posted by Khyati Agarwal July 1, 2024
CRMs vs CDPs
Posted inCustomer Data Platform (CDP)

CRMs Vs CDPs – The Better Option for Your Business

A survey conducted by Gartner revealed that only 14% of businesses have achieved a functional customer-360, while a…
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Posted by Khyati Agarwal July 1, 2024
linear attribution models in marketing
Posted inAttribution Models

When and How to Use Linear Attribution in Marketing

Understanding the impact of each interaction in the customer journey is essential for optimizing campaigns and maximizing ROI.…
Read More
Posted by Burooj Alam June 28, 2024
first-click attribution by EasyInsights
Posted inAttribution Models

First Click Attribution Model : How to Optimize Brand Awareness

In the world of marketing, attribution is the process of identifying and assigning credit to the various interactions…
Read More
Posted by Burooj Alam June 28, 2024

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