Posted inCRM Digital Marketing How to Leverage CRM Data for Smarter Marketing Campaigns In today’s hyper-competitive digital landscape, simply running ads or sending emails isn’t enough. Customers expect personalised, timely, and… Posted by Sonali Arya June 30, 2025
Posted inMarketing Farewell to Third-Party Cookies: Refining Retargeting Tactics Retargeting is a type of advertising where brands serve ads to users who have shown interest in their… Posted by Khyati Agarwal December 4, 2023
Posted inAd Platform Google Ads & Microsoft Ads: 9 Innovative Tactics for Campaign Success In the field of digital marketing, staying ahead of the competition requires not only mastering the fundamentals but… Posted by Khyati Agarwal November 30, 2023
Posted inDigital Analytics Guide to Metrics Layer: Your Key to Unlocking Business Insights As a marketer operating in the digital age, you’re not running your campaigns on a single platform but… Posted by Khyati Agarwal November 29, 2023
Posted inAnalytic Platform Others Using Segments and Segment Exploration in GA4 Google Analytics 4 (GA4) has an impressive arsenal of analytical features facilitating a microscopic view into your marketing… Posted by Khyati Agarwal November 23, 2023
Posted inAnalytic Platform User Lifetime Exploration in GA4 All marketers have some recurring questions about their audiences. Some of the questions we ask include: what was… Posted by Khyati Agarwal November 20, 2023
Posted inAnalytic Platform Explorations in GA4: Funnel Exploration Funnel exploration report is one of the most useful reports in Google Analytics 4 (GA4). It gives us… Posted by Khyati Agarwal November 20, 2023
Posted inAnalytic Platform Exploration in GA4: The User Explorer Guide Google Analytics 4 (GA4) is transforming the way marketers make decisions. With an impressive 8.4 million websites leveraging… Posted by Khyati Agarwal October 16, 2023
Posted inAnalytic Platform Guide to Path Exploration in GA4 Do you ever wonder how your visitors reach that particular web page on your site? Or what actions… Posted by Khyati Agarwal October 16, 2023
Posted inAd Platform The Ultimate Guide to LinkedIn Ad Campaigns LinkedIn is home to over 950 million members and 63 million companies, making it virtually the best place… Posted by Khyati Agarwal October 16, 2023
Posted inBI Tools Marketing Power BI for Marketers: A Complete Guide Reporting is an important element of marketing analytics, for it helps you keep track of your performance. Since… Posted by Khyati Agarwal October 13, 2023
Posted inMarketing Why is Data Maturity Important? What do brands like Amazon, Uber, Starbucks, and American Express have in common? They are successful, yes, but… Posted by Khyati Agarwal September 27, 2023
Posted inAnalytic Platform Marketing Guide to Cohort Analysis and GA4 Cohort Exploration Acquiring new customers is essential, but retaining your existing customers is how you grow your business. In fact,… Posted by Khyati Agarwal August 31, 2023