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Posted inAnalytic Platform Digital Marketing Others

How to Calculate & Improve Your Customer Retention Rate in 2025

As a digital marketer, you're constantly chasing the next click, the next lead, and the next customer. But…
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Posted by Himanshu Rahi September 16, 2025
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Explorations in Ga4 User Explorer 3
Posted inAnalytic Platform

Exploration in GA4: The User Explorer Guide

Google Analytics 4 (GA4) is transforming the way marketers make decisions. With an impressive 8.4 million websites leveraging…
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Posted by Khyati Agarwal October 16, 2023
Path Exploration in GA4 2
Posted inAnalytic Platform

Guide to Path Exploration in GA4

Do you ever wonder how your visitors reach that particular web page on your site? Or what actions…
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Posted by Khyati Agarwal October 16, 2023
LinkedIn Ads Ultimate Guide 1
Posted inAd Platform

The Ultimate Guide to LinkedIn Ad Campaigns

LinkedIn is home to over 950 million members and 63 million companies, making it virtually the best place…
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Posted by Khyati Agarwal October 16, 2023
Power BI for Marketers 2
Posted inBI Tools Marketing

Power BI for Marketers: A Complete Guide

Reporting is an important element of marketing analytics, for it helps you keep track of your performance. Since…
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Posted by Khyati Agarwal October 13, 2023
Importance of Data Maturity 1
Posted inMarketing

Why is Data Maturity Important?

What do brands like Amazon, Uber, Starbucks, and American Express have in common? They are successful, yes, but…
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Posted by Khyati Agarwal September 27, 2023
Cohort Analysis with GA4 2
Posted inAnalytic Platform Marketing

Guide to Cohort Analysis and GA4 Cohort Exploration

Acquiring new customers is essential, but retaining your existing customers is how you grow your business. In fact,…
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Posted by Khyati Agarwal August 31, 2023
Beginners guide to Adobe Analytics 2
Posted inAnalytic Platform

A Beginner’s Guide to Adobe Analytics

Beginners guide to Adobe Analytics Today, it’s not arcane wisdom that understanding user behavior and optimizing online experiences…
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Posted by Khyati Agarwal August 31, 2023
Data Democratization 2
Posted inMarketing

Data Democratization : Everything You Need to Know

Businesses have traditionally limited data access to the IT department. But as individual data requests from each department…
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Posted by Khyati Agarwal August 31, 2023
Meta Advantage Plus
Posted inAd Platform

Everything you need to know about Meta Advantage +

As many as 4.74 billion people are on social media as of 2022. If that’s not all, research…
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Posted by Khyati Agarwal August 31, 2023
Blog Cover Image Data Silos its issues
Posted inOthers

What are Data Silos and Why are they Bad?

Data is at the centre of all decision-making today. And for good reason. After all, while our gut…
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Posted by Khyati Agarwal August 1, 2023
Blog Cover Image EasyInsights A Sellers Guide to Amazon PPC Metrics
Posted inAd Platform E-Commerce

A Seller’s Guide to Amazon PPC Metrics

Amazon PPC is an effective way for businesses to boost their visibility and sales. In fact, Amazon PPC…
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Posted by Khyati Agarwal August 1, 2023
Blog Cover Image Guide to YouTube Analytics with EasyInsights
Posted inAd Platform Digital Analytics Marketing

The Ultimate Guide to YouTube Analytics

With the sheer vastness of its user base and being a largely free-to-use platform, YouTube is ideal for…
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Posted by Khyati Agarwal August 1, 2023

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