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Posted inAnalytic Platform Digital Marketing

Top 5 Audience Segmentation tools to Improve your marketing

In today’s marketing world, sending the same message to everyone no longer works. People expect brands to understand…
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Posted by Himanshu Rahi June 18, 2025
fix broken data
SCROLL tracking
Posted inAnalytic Platform

Tracking Scroll Percentage in GA4 & How Marketers can Leverage it

Are you using Google Analytics 4 to track your website's performance and engagement? If so, you may already…
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Posted by Piyush Gupta February 28, 2023
GA4 VS UA
Posted inAnalytic Platform BI Tools Digital Analytics

Creating UA Basic Reports in GA4

Are you struggling to understand the differences between Universal Analytics and GA4? As Google continues to update its…
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Posted by Piyush Gupta February 28, 2023
data pipeline BI
Posted inBI Tools

Issues with Inefficient Power BI Data Pipelines

Data shapes a business. Be it measuring performance, fine-tuning strategy, or making decisions. This is why organizations invest…
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Posted by Piyush Gupta February 21, 2023
GA4 for landing pages
Posted inAnalytic Platform

Complete Guide To Building A Google Analytics 4 Landing Page Report

We used to open Behavior reports > Site Content > Landing Pages in Universal Analytics (UA). The UA…
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Posted by Piyush Gupta February 20, 2023
AD spam blog
Posted inMarketing Others

Google Search’s New Spam Policy : Nov’22

Google has added a new spam policy to its search spam policies at the end of November 2022,…
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Posted by Piyush Gupta February 20, 2023
GA 4 API
Posted inAnalytic Platform

Overcoming Limitations of Google Analytics 4 API Quotas with EasyInsights

No, you’re not alone if you see the "Data Set Configuration Error" pop-up every time you work on…
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Posted by Piyush Gupta February 12, 2023
critical trends
Posted inMarketing

Underrated yet critical trends in advertising for 2023

Are you having trouble understanding how your marketing is performing in the current market? You may be relieved…
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Posted by Piyush Gupta February 2, 2023
amc in ga4
Posted inAnalytic Platform Attribution Models

Attribution Model Comparison In Google Analytics 4

The average buyer runs several searches and views multiple ads before actually purchasing a product online. Does it…
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Posted by Piyush Gupta January 24, 2023
chat gpt
Posted inSEO

ChatGPT for SEO: 20 Ways to Leverage ChatGPT in Your SEO Activities

ChatGPT by OpenAI is the latest in the line of Artificial Intelligence tools everyone on the Internet is…
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Posted by Piyush Gupta January 16, 2023
dd ms
Posted inMarketing

6 Data-Driven Marketing Strategies That Are A Game-Changer 

Data can become your most valuable marketing resource. You can create scalable, repeatable marketing processes with the right…
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Posted by Piyush Gupta January 4, 2023
ROAS
Posted inDigital Analytics

Here’s why ROAS shouldn’t be the only focus of modern-day marketers

Marketing is one of the roles that is adapting the fastest, particularly digital advertising, media buying, and performance…
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Posted by Piyush Gupta December 30, 2022
audience targetting
Posted inMarketing

Tried and Tested Audience Targetting Strategies That Drive Results

Who is your ideal customer? Most likely, your ideal customer cannot be reduced to a single persona or…
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Posted by Piyush Gupta December 27, 2022

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