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Posted inMarketing Others

Why High-LTV Customers Slip Through the Cracks – and How to Reactivate Them with Cross-Channel Insights

If 75% of your revenue comes from existing customers, yet your marketing budgets are overwhelmingly spent chasing new…
Continue Reading
Posted by Sonali Arya January 23, 2026
fix broken data
Time Decay Attribution in Marketing
Posted inAttribution Models

When and How to Use Time Decay Attribution Model in Marketing

The customer journey is rarely linear, often involving multiple channels. Time Decay Attribution model operates on the principle…
Read More
Posted by Burooj Alam July 15, 2024
Data driven marketing attribution EasyInsights
Posted inAd Platform Attribution Models

When and How to Use Data-Driven Attribution Model in Marketing

In today’s multi-channel marketing world, every click, view, and interaction tells a story - but not all stories…
Read More
Posted by Burooj Alam July 15, 2024
Position-Based Marketing Attribution EasyInsights
Posted inAttribution Models

When and How to Use Position-Based Attribution Model in Marketing

In today’s multi-channel marketing landscape, every customer journey is a story - and knowing which touchpoints truly drive…
Read More
Posted by Burooj Alam July 3, 2024
Google Retargeting Ads by EasyInsights
Posted inAd Platform

Google Retargeting with First Party Data for E-Commerce Businesses

You must have already heard that only 3% of first-time visitors will likely buy from your website on…
Read More
Posted by Khyati Agarwal July 1, 2024
Data Enrichment by EasyInsights
Posted inCustomer Data Platform (CDP)

Using Data Enrichment to Improve Marketing Performance

Data enrichment involves augmenting the quality of existing customer data by integrating newer data from additional sources. It…
Read More
Posted by Khyati Agarwal July 1, 2024
CRMs vs CDPs
Posted inCustomer Data Platform (CDP)

CRMs Vs CDPs – The Better Option for Your Business

A survey conducted by Gartner revealed that only 14% of businesses have achieved a functional customer-360, while a…
Read More
Posted by Khyati Agarwal July 1, 2024
linear attribution models in marketing
Posted inAttribution Models

When and How to Use Linear Attribution in Marketing

Understanding the impact of each interaction in the customer journey is essential for optimizing campaigns and maximizing ROI.…
Read More
Posted by Burooj Alam June 28, 2024
first-click attribution by EasyInsights
Posted inAttribution Models

First Click Attribution Model : How to Optimize Brand Awareness

In the world of marketing, attribution is the process of identifying and assigning credit to the various interactions…
Read More
Posted by Burooj Alam June 28, 2024
data warehouses vs CDPs
Posted inCustomer Data Platform (CDP)

Data Warehouses Vs CDPs – Who Wins and Why?

With the introduction of more effective data activation solutions like Reverse ETL, the debate around Customer Data Platforms…
Read More
Posted by Khyati Agarwal June 27, 2024
Google Ads Enhanced Conversion
Posted inAd Platform

Google Ads Enhanced Conversion – All You Need to Know

In 2025, as third-party cookies are being deprecated and data privacy regulations like GDPR and CCPA are more…
Read More
Posted by Khyati Agarwal June 24, 2024
traditional vs composable cdp
Posted inCustomer Data Platform (CDP)

Composable CDP Vs. Traditional CDP : Which one to pick?

"$5.7 billion" - This is the estimated size the CDP (Customer Data Platforms) market is expected to reach…
Read More
Posted by Khyati Agarwal June 19, 2024
identity resolution
Posted inCustomer Data Platform (CDP)

7 Use-Cases for Identity Resolution

88% of marketers believe that first-party data is more important to their operations than it was two years…
Read More
Posted by Khyati Agarwal June 19, 2024

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