Understanding marketing data is the first step towards building innovative and powerful campaigns. As a marketer, you need to fully …
Blog Posts
Ever since its launch in 2019, Google Analytics App + Web is focused on refining predictive capabilities to provide deeper …
For digital marketers monitoring the latest Facebook update to remain current with the developments from the popular SM platform, here …
Google Analytics is used by over 87 percent of the top 10,000 websites online. It is unarguably the most popular …
While Google Analytics has an in-built integration with Google Adwords, it doesn’t integrate automatically with other ad networks like Facebook, …
In order to get a truly unified view of your company’s marketing and sales performance, you need to close the …
Exporting and accessing raw user-level data from Google Analytics is extremely tricky since the tool only gives you direct access …
Here’s the thing — marketers need accurate insights to build targeted campaigns and hit the right mark. They need in-depth …
When it comes to digital marketing, data is everything. Without the right data, you won’t be able to understand what’s …
Keeping your sales and marketing teams on the same page is a tough task. Both may have their own opinions …
Measuring conversions from your blogging efforts is not as easy as it sounds. There may be a ton of metrics …
Since the dawn of online marketing, business owners and marketers have put in a lot of time and effort to …