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Home » Tracking
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Posted inAnalytic Platform Digital Marketing Tracking

Why Brands Should Switch to Server-Side Tracking in 2025

Monitoring how users interact with your website is now a cornerstone of a digital brand's success. From understanding…
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How to use client side and server side tracking together

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Posted inDigital Marketing Tracking

How to use server side tracking for better conversion tracking

In the age of privacy regulations, ad blockers, and signal loss, marketers and advertisers are struggling with unreliable…
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Posted inDigital Marketing Tracking

Which Conversion tracking method works best for PPC Campaigns.

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Posted by Himanshu Rahi April 28, 2025
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Posted inAd Platform Tracking

How to Set Up the Google Tag for Conversion Tracking

To get the best results from your Google Ads, tracking conversions is essential. Without it, you’re just guessing…
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Posted by Himanshu Rahi April 18, 2025
How to Send Acquisition Events to Meta and Google Ads from Shopify
Posted inAd Platform Tracking

How to Send Shopify Acquisition Events to Meta and Google Ads

In the crowded marketplace of digital advertising, tracking user interactions is essential for optimizing marketing efforts and improving…
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Posted inAnalytic Platform Digital Analytics Tracking

‘Pages Per Session’ Conversion in Google Analytics (GA4)

Have you ever wondered how engaged your website visitors really are? Are they just skimming through a single…
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last click attribution EasyInsights
Posted inAttribution Models Tracking

Understanding the Last-Click Attribution Model: Pros, Cons, and Best Practices

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Delhi
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