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Home » Tracking
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Posted inMarketing Tracking

Server-Side Tracking Explained: GTM vs. True Server-Side Tracking

As privacy regulations tighten and browsers limit cookies, marketers face increasing challenges in tracking users accurately. Traditional client-side…
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Posted by Piyush Gupta December 9, 2025
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Posted inMarketing Tracking

Contextual Targeting In Advertising: Reaching Audiences Without Cookies

Digital advertising is going through one of its biggest shifts ever. With browsers phasing out third-party cookies and…
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Posted by Sonali Arya December 4, 2025
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Posted inApple Tracking Updates

How ATT, the loss of IDFA, and SKAdNetwork reshaped digital marketing forever.

It’s no exaggeration to say that Apple’s privacy changes completely upended the digital marketing industry. Once, advertisers could…
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Posted by Piyush Gupta November 12, 2025
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Posted inApple Tracking

The Evolution of Apple’s SKAdNetwork (SKAN): From SKAN 1 to SKAN 4 Explained

In the era of privacy-first marketing, Apple’s SKAdNetwork (SKAN) has completely reshaped mobile attribution. Since its debut in…
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Posted by Piyush Gupta November 11, 2025
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Posted inAttribution Models Tracking

Top Common Marketing Attribution Mistakes

When it comes to advertising, the key is knowing exactly which ads are working. If you track your…
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Posted by Sonali Arya November 3, 2025
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Posted inAnalytic Platform Attribution Models Digital Marketing

Multi-touch Attribution: What it is; how it works

Modern consumers interact with brands across multiple channels before making a purchase. They might see an ad on…
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Posted by Sonali Arya October 13, 2025
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Posted inAd Platform Digital Marketing Tracking

What is a Conversion adjustment in Google Ads

Tracking conversions in Google Ads is all about knowing which clicks turn into real brand results like sales,…
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Posted by Sonali Arya September 15, 2025
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Posted inAd Platform Tracking

How to Use First-Party Events on Meta 

The digital advertising landscape has changed dramatically over the past few years. Between iOS14 updates, third-party cookie deprecation,…
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Posted by Himanshu Rahi September 8, 2025
srstlid
Posted inTracking

What is the SRSLTID Parameter & How it Affects SEO 

Ever noticed strange strings of letters and numbers like ?srslttid=xyz123 appearing at the end of your website URLs?…
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Posted by Sonali Arya August 18, 2025
x ()How to Set Up Key Event (Conversion) Tracking in GA4 
Posted inAnalytic Platform Tracking

How to Set Up Key Event (Conversion) Tracking in GA4 

If you want your analytics to be useful, you need to track the actions that matter—purchases, sign-ups, form…
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Posted by Omsri Bompelli July 25, 2025
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Posted inAd Platform Tracking

How to do Facebook ads Conversion tracking

If you're running Facebook ads but not tracking conversions properly, you're leaving both performance insights and revenue on…
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Posted by Himanshu Rahi July 3, 2025
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Posted inAnalytic Platform Digital Marketing Tracking

Why Brands Should Switch to Server-Side Tracking in 2025

Monitoring how users interact with your website is now a cornerstone of a digital brand's success. From understanding…
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Posted by Sonali Arya June 20, 2025

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