Tracking Archives - EasyInsights

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Ad Platform Tracking

How to Set Up the Google Tag for Conversion Tracking

To get the best results from your Google Ads, tracking conversions is essential. Without it, you’re just guessing…

Himanshu Rahi April 18, 2025

How to Send Acquisition Events to Meta and Google Ads from Shopify

Ad Platform Tracking

How to Send Shopify Acquisition Events to Meta and Google Ads

In the crowded marketplace of digital advertising, tracking user interactions is essential for optimizing marketing efforts and improving…

Sonali Arya April 14, 2025

Pages Per Session Conversion in Google Analytics 4 (GA4)

Analytic Platform Digital Analytics Tracking

‘Pages Per Session’ Conversion in Google Analytics (GA4)

Have you ever wondered how engaged your website visitors really are? Are they just skimming through a single…

Sonali Arya March 24, 2025

last click attribution EasyInsights

Attribution Models Tracking

Understanding the Last-Click Attribution Model: Pros, Cons, and Best Practices

Today, we will dive into the last-click attribution model, the OG of marketing attribution models. It is very…

Burooj Alam June 11, 2024