Audiences are groups of users segmented based on their actions, attributes, or behaviors. Marketers use these segments to deliver more relevant and effective campaigns.
How EasyInsights Helps
With EasyInsights.ai, audiences are built using reliable first-party data collected through server-side tracking on your website, CRM systems, and even offline touchpoints like call center sales or in-store visits. This ensures highly accurate, consented data, unaffected by browser restrictions or ad blockers.
We match this data to unique user identifiers (like email, phone, or user ID), enrich it, and sync the final audience segments to platforms like Meta, Google Ads, and others, fueling remarketing, lookalike audiences, and value-based bidding strategies.
Examples of Audiences You Can Build with EasyInsights:
- Users who submitted a form but didn’t convert
- CRM leads showing high purchase intent
- Loyal customers or inactive/dormant buyers
- Offline users who engaged via survey or sales calls
- Purchasers with no returns or cancellations
EasyInsights turns your audience strategy into a powerful, data-driven growth engine, delivering more precision, better performance, and higher ROI.
