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Google Ads Enhanced Conversion
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Google Ads Enhanced Conversion – All You Need to Know

In 2025, as third-party cookies are being deprecated and data privacy regulations like GDPR and CCPA are more…
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Top 8 Marketing Attribution Tools and Software for 2024

Struggling to track how your marketing efforts fuel your sales pipeline? You're not alone. Only 17% of advertisers…
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Posted by Piyush Gupta February 16, 2024
Social Media Algorithms
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A Guide to Social Media Algorithms and How They Work

The algorithm is the invisible hand that guides the virality of content on social media. It is the…
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Posted by Khyati Agarwal January 17, 2024
Microsoft Ads Marketers Guide
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Microsoft Ads: A Complete Guide for Marketers

Google Ads might hold the majority market share, but it has alternatives you shouldn’t ignore. The most notable…
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Posted by Khyati Agarwal December 29, 2023
Images vs Videos in Facebook Ads Format
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Images or Videos for Facebook Ads – Which is Better?

Facebook is the 3rd most visited website after Google and YouTube, with over 2.96 billion active users monthly.…
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Posted by Khyati Agarwal December 29, 2023
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X (Twitter) Ad Campaigns – The Most Important Metrics to Track and Optimize

Twitter maintained a top spot on the news last year as reports of Elon Musk acquiring the microblogging…
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Posted by Khyati Agarwal December 7, 2023
Google Ads Performance Max Campaign 3
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Google Ads – Marketer’s Guide to Performance Max Campaigns

Google, the most popular search engine, is also known for its vast advertising network and trailblazing AI applications.…
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DV360: The Future of Digital Marketing

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Google Ads & Microsoft Ads:  9 Innovative Tactics for Campaign Success

In the field of digital marketing, staying ahead of the competition requires not only mastering the fundamentals but…
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Posted by Khyati Agarwal November 30, 2023
LinkedIn Ads Ultimate Guide 1
Posted inAd Platform

The Ultimate Guide to LinkedIn Ad Campaigns

LinkedIn is home to over 950 million members and 63 million companies, making it virtually the best place…
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Posted by Khyati Agarwal October 16, 2023
Meta Advantage Plus
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Everything you need to know about Meta Advantage +

As many as 4.74 billion people are on social media as of 2022. If that’s not all, research…
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Posted by Khyati Agarwal August 31, 2023
Blog Cover Image EasyInsights A Sellers Guide to Amazon PPC Metrics
Posted inAd Platform E-Commerce

A Seller’s Guide to Amazon PPC Metrics

Amazon PPC is an effective way for businesses to boost their visibility and sales. In fact, Amazon PPC…
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Posted by Khyati Agarwal August 1, 2023

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