Posted inAd Platform Beginner's Guide Mastering Facebook Marketing: A Step-by-Step Guide Facebook stands as the most popular social media platform worldwide, with 3.07 billion monthly active users, the highest… Posted by Sonali Arya December 9, 2024
Posted inAd Platform Instagram Ads : Tips for a Successful Instagram Campaign With over 2.4 billion active users, Instagram’s audience accounts for nearly a quarter of the world’s active internet… Posted by Sonali Arya December 6, 2024
Posted inAd Platform Attribution Settings In Facebook Ads – Marketer’s Guide In a user's journey toward conversion, attribution models determine the credit assigned to various marketing channels and touchpoints… Posted by Burooj Alam November 18, 2024
Posted inAd Platform How To Set Up Conversion Tracking in Google Ads for Shopify: A Complete Overview When it comes to paid ad promotion, it is important to identify what makes the difference and what… Posted by Sonali Arya October 17, 2024
Posted inAd Platform 8 Google Ads Best Practices to Increase ROAS Over 90% of individuals worldwide use Google to answer their questions every single day. With this kind of… Posted by Khyati Agarwal October 9, 2024
Posted inAd Platform Facebook Event Manager: Everything You Need to Know Facebook advertising has an exceptional reach and access to diverse audiences with over 2.8 billion monthly active users.… Posted by Khyati Agarwal September 18, 2024
Posted inAd Platform Google Ads Audience Segments – All You Need to Know In the competitive realm of digital advertising, successful targeting is essential to optimise your return on investment (ROI).… Posted by Sonali Arya September 17, 2024
Posted inAd Platform How to set up Facebook Conversions API on Shopify Facebook Conversion API, also known as CAPI, is a tool developed in response to browser-based tracking methods' growing… Posted by Burooj Alam August 13, 2024
Posted inAd Platform Meta Pixel Vs. Google Analytics 4: A Detailed Comparison In digital marketing, understanding and leveraging data is crucial for success. Two powerful tools that marketers often use… Posted by Burooj Alam August 9, 2024
Posted inAd Platform Meta Conversions API ( CAPI ) – Comprehensive Guide for Performance Marketers Facebook Conversions API ( CAPI ), is a tool developed in response to browser-based tracking methods' growing limitations… Posted by Burooj Alam July 24, 2024
Posted inAd Platform Attribution Models When and How to Use Data-Driven Attribution Model in Marketing In today's data-rich marketing landscape, understanding which channels truly drive conversions is no easy feat. Enter data-driven attribution,… Posted by Burooj Alam July 15, 2024
Posted inAd Platform Google Retargeting with First Party Data for E-Commerce Businesses You must have already heard that only 3% of first-time visitors will likely buy from your website on… Posted by Khyati Agarwal July 1, 2024