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Facebook Conversions API ( CAPI)
Posted inAd Platform

Meta Conversions API ( CAPI ) – Comprehensive Guide for Performance Marketers

Facebook Conversions API ( CAPI ), is a tool developed in response to browser-based tracking methods' growing limitations…
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Posted by Burooj Alam July 24, 2024
Google Retargeting Ads by EasyInsights
Posted inAd Platform

Google Retargeting with First Party Data for E-Commerce Businesses

You must have already heard that only 3% of first-time visitors will likely buy from your website on…
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Posted by Khyati Agarwal July 1, 2024
Google Ads Enhanced Conversion
Posted inAd Platform

Google Ads Enhanced Conversion – All You Need to Know

In 2025, as third-party cookies are being deprecated and data privacy regulations like GDPR and CCPA are more…
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Posted by Khyati Agarwal June 24, 2024
Marketing attribution models tools and softwares
Posted inAd Platform Attribution Models

Top 8 Marketing Attribution Tools and Software for 2024

Struggling to track how your marketing efforts fuel your sales pipeline? You're not alone. Only 17% of advertisers…
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Posted by Piyush Gupta February 16, 2024
Social Media Algorithms
Posted inAd Platform

A Guide to Social Media Algorithms and How They Work

The algorithm is the invisible hand that guides the virality of content on social media. It is the…
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Posted by Khyati Agarwal January 17, 2024
Microsoft Ads Marketers Guide
Posted inAd Platform

Microsoft Ads: A Complete Guide for Marketers

Google Ads might hold the majority market share, but it has alternatives you shouldn’t ignore. The most notable…
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Posted by Khyati Agarwal December 29, 2023
Images vs Videos in Facebook Ads Format
Posted inAd Platform

Images or Videos for Facebook Ads – Which is Better?

Facebook is the 3rd most visited website after Google and YouTube, with over 2.96 billion active users monthly.…
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Posted by Khyati Agarwal December 29, 2023
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Posted inAd Platform

X (Twitter) Ad Campaigns – The Most Important Metrics to Track and Optimize

Twitter maintained a top spot on the news last year as reports of Elon Musk acquiring the microblogging…
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Posted by Khyati Agarwal December 7, 2023
Google Ads Performance Max Campaign 3
Posted inAd Platform

Google Ads – Marketer’s Guide to Performance Max Campaigns

Google, the most popular search engine, is also known for its vast advertising network and trailblazing AI applications.…
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Posted by Khyati Agarwal December 6, 2023
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Posted inAd Platform

DV360: The Future of Digital Marketing

Google might have started as a search engine, but it’s safe to say this tech giant has its…
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Posted by Khyati Agarwal December 5, 2023
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Posted inAd Platform

Google Ads & Microsoft Ads:  9 Innovative Tactics for Campaign Success

In the field of digital marketing, staying ahead of the competition requires not only mastering the fundamentals but…
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Posted by Khyati Agarwal November 30, 2023
LinkedIn Ads Ultimate Guide 1
Posted inAd Platform

The Ultimate Guide to LinkedIn Ad Campaigns

LinkedIn is home to over 950 million members and 63 million companies, making it virtually the best place…
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Posted by Khyati Agarwal October 16, 2023

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