Posted inAd Platform Google Ads – Marketer’s Guide to Performance Max Campaigns Google, the most popular search engine, is also known for its vast advertising network and trailblazing AI applications.… Posted by Khyati Agarwal December 6, 2023
Posted inAd Platform DV360: The Future of Digital Marketing Google might have started as a search engine, but it’s safe to say this tech giant has its… Posted by Khyati Agarwal December 5, 2023
Posted inAd Platform Google Ads & Microsoft Ads: 9 Innovative Tactics for Campaign Success In the field of digital marketing, staying ahead of the competition requires not only mastering the fundamentals but… Posted by Khyati Agarwal November 30, 2023
Posted inAd Platform The Ultimate Guide to LinkedIn Ad Campaigns LinkedIn is home to over 950 million members and 63 million companies, making it virtually the best place… Posted by Khyati Agarwal October 16, 2023
Posted inAd Platform Everything you need to know about Meta Advantage + As many as 4.74 billion people are on social media as of 2022. If that’s not all, research… Posted by Khyati Agarwal August 31, 2023
Posted inAd Platform E-Commerce A Seller’s Guide to Amazon PPC Metrics Amazon PPC is an effective way for businesses to boost their visibility and sales. In fact, Amazon PPC… Posted by Khyati Agarwal August 1, 2023
Posted inAd Platform Digital Analytics Marketing The Ultimate Guide to YouTube Analytics With the sheer vastness of its user base and being a largely free-to-use platform, YouTube is ideal for… Posted by Khyati Agarwal August 1, 2023
Posted inAd Platform Analytic Platform Digital Analytics GA4 & the Google Marketing Platform – The Collaboration that Strengthens your Digital Marketing Strategy There’s been a lot of buzz around GA4 ever since its launch in 2020. This advanced data analytics… Posted by Khyati Agarwal July 13, 2023
Posted inAd Platform Understanding LinkedIn Page Analytics: Agency’s Perspective. The LinkedIn metrics you should track are determined by your marketing objectives. Keep an eye on updated analytics, for example, if your brand is attempting to engage new audiences through published posts. Track the analytics of your followers and visitors if you want to increase brand awareness on this platform. Posted by Piyush Gupta November 14, 2022
Posted inAd Platform Google adds 6 new features to enhance “Performance Max” campaigns Users of Google Performance Max campaigns will notice six new capabilities in their accounts. What is new? The… Posted by Piyush Gupta July 14, 2022
Posted inAd Platform Analytic Platform Fixing (Not Set) Value for Google Ads in Google Analytics Report Have you found ‘Not Set’ value in your Google Analytics results, and it has left you puzzled? The ‘Not Set’ Value result instead of an actual value indicates that Google could not extract data for this value or be unable to read it. This is a crucial missing piece in the puzzle for the marketing team because you won't be able to analyse this number or gain any insight from it. Posted by Piyush Gupta February 18, 2022
Posted inAd Platform Digital Analytics Google Ads Metrics A Digital Marketer Should Be Tracking Whether you are new to the world of digital marketing working with the Google Ads platform, the mentioned metrics can be the core of your next meeting with the boss. Posted by Piyush Gupta February 11, 2022