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Social Media Algorithms
Posted inAd Platform

A Guide to Social Media Algorithms and How They Work

The algorithm is the invisible hand that guides the virality of content on social media. It is the…
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Posted by Khyati Agarwal January 17, 2024
Microsoft Ads Marketers Guide
Posted inAd Platform

Microsoft Ads: A Complete Guide for Marketers

Google Ads might hold the majority market share, but it has alternatives you shouldn’t ignore. The most notable…
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Posted by Khyati Agarwal December 29, 2023
Images vs Videos in Facebook Ads Format
Posted inAd Platform

Images or Videos for Facebook Ads – Which is Better?

Facebook is the 3rd most visited website after Google and YouTube, with over 2.96 billion active users monthly.…
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Posted by Khyati Agarwal December 29, 2023
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Posted inAd Platform

X (Twitter) Ad Campaigns – The Most Important Metrics to Track and Optimize

Twitter maintained a top spot on the news last year as reports of Elon Musk acquiring the microblogging…
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Posted by Khyati Agarwal December 7, 2023
Google Ads Performance Max Campaign 3
Posted inAd Platform

Google Ads – Marketer’s Guide to Performance Max Campaigns

Google, the most popular search engine, is also known for its vast advertising network and trailblazing AI applications.…
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Posted by Khyati Agarwal December 6, 2023
1200x628 1
Posted inAd Platform

DV360: The Future of Digital Marketing

Google might have started as a search engine, but it’s safe to say this tech giant has its…
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Posted by Khyati Agarwal December 5, 2023
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Posted inAd Platform

Google Ads & Microsoft Ads:  9 Innovative Tactics for Campaign Success

In the field of digital marketing, staying ahead of the competition requires not only mastering the fundamentals but…
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Posted by Khyati Agarwal November 30, 2023
LinkedIn Ads Ultimate Guide 1
Posted inAd Platform

The Ultimate Guide to LinkedIn Ad Campaigns

LinkedIn is home to over 950 million members and 63 million companies, making it virtually the best place…
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Posted by Khyati Agarwal October 16, 2023
Meta Advantage Plus
Posted inAd Platform

Everything you need to know about Meta Advantage +

As many as 4.74 billion people are on social media as of 2022. If that’s not all, research…
Read More
Posted by Khyati Agarwal August 31, 2023
Blog Cover Image EasyInsights A Sellers Guide to Amazon PPC Metrics
Posted inAd Platform E-Commerce

A Seller’s Guide to Amazon PPC Metrics

Amazon PPC is an effective way for businesses to boost their visibility and sales. In fact, Amazon PPC…
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Posted by Khyati Agarwal August 1, 2023
Blog Cover Image Guide to YouTube Analytics with EasyInsights
Posted inAd Platform Digital Analytics Marketing

The Ultimate Guide to YouTube Analytics

With the sheer vastness of its user base and being a largely free-to-use platform, YouTube is ideal for…
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Posted by Khyati Agarwal August 1, 2023
GA4 and Google Marketing Platform
Posted inAd Platform Analytic Platform Digital Analytics

GA4 & the Google Marketing Platform – The Collaboration that Strengthens your Digital Marketing Strategy

There’s been a lot of buzz around GA4 ever since its launch in 2020. This advanced data analytics…
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Posted by Khyati Agarwal July 13, 2023

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