Posted inAd Platform Digital Analytics Google Ads Metrics A Digital Marketer Should Be Tracking Whether you are new to the world of digital marketing working with the Google Ads platform, the mentioned metrics can be the core of your next meeting with the boss. Posted by Piyush Gupta February 11, 2022
Posted inAd Platform Marketing Facebook Ads Metrics A Digital Marketer Should Be Tracking Learn the 5 most important Facebook metrics such as CTR (Click through rate), Cost Per Conversion you should be tracking for your business. Posted by Piyush Gupta February 7, 2022
Posted inAd Platform Digital Analytics Facebook Ads: Increasing ROAS by 20% Click to uncover the hidden tactics used by popular agencies to achieve higher ROAS for Facebook Ads. Learn what ROAS is and how to calculate it. Posted by Piyush Gupta February 7, 2022
Posted inAd Platform Analytic Platform Digital Analytics Best Google Analytics Metrics to Track for CMOs Our country is full of business people and entrepreneurs who are increasingly going digital. But, we will find… Posted by Piyush Gupta February 4, 2022
Posted inAd Platform Marketing 7 Marketing Optimization Ways to Get 20% More From Google Ads A major roadblock in your marketing optimization is data collection and organization from different marketing channels, especially for people who aren't hardcore marketers. EasyInsights Google sheet add-on can help you overcome this problem and seamlessly drive your marketing optimization plan. It gets all the data from multiple marketing dashboards in one place on a spreadsheet. It makes working on the data hassle-free and straightforward, even for digital marketers with no technical background. Posted by Piyush Gupta January 19, 2022
Posted inAd Platform Analytic Platform Digital Analytics Removing FBCLID from Google Analytics (GA4) Reports If you routinely run Facebook campaigns and track your website traffic through Google Analytics, chances are, you have… Posted by Piyush Gupta February 15, 2021
Posted inAd Platform Digital Analytics Apple’s iOS 14 Update: Its Impact on Facebook Ad Performance Apple and Facebook are fighting again, and this fight might just end up changing the entire landscape of… Posted by Piyush Gupta January 27, 2021
Posted inAd Platform Digital Analytics GA4: New Predictive Capabilities in Google Analytics 4 Ever since its launch in 2019, Google Analytics App + Web is focused on refining predictive capabilities to… Posted by Piyush Gupta November 17, 2020
Posted inAd Platform Attribution Models Digital Analytics Which Attribution Model should you be using for Google Ads In the path that the user follows to conversion, the set of rules that decides how many credit… Posted by Piyush Gupta October 15, 2020
Posted inAd Platform YouTube vs Facebook: Which Is the Best Channel to Generate Leads? In a world that is swiftly moving towards virtualization of markets, the importance of video and visual marketing… Posted by Piyush Gupta October 15, 2020