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Home » Ad Platform » Page 7
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Posted inAd Platform Digital Analytics

GA4: New Predictive Capabilities in Google Analytics 4

Ever since its launch in 2019, Google Analytics App + Web is focused on refining predictive capabilities to…
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Posted by Piyush Gupta November 17, 2020
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Posted inAd Platform Attribution Models Digital Analytics

Which Attribution Model should you be using for Google Ads

 In the path that the user follows to conversion, the set of rules that decides how many credit…
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Posted by Piyush Gupta October 15, 2020
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Posted inAd Platform

YouTube vs Facebook: Which Is the Best Channel to Generate Leads?

In a world that is swiftly moving towards virtualization of markets, the importance of video and visual marketing…
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Posted by Piyush Gupta October 15, 2020

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