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last click attribution EasyInsights

Attribution Models Tracking

Understanding the Last-Click Attribution Model: Pros, Cons, and Best Practices

Today, we will dive into the last-click attribution model, the OG of marketing attribution models. It is very…

Burooj Alam June 11, 2024

Marketing attribution models tools and softwares

Ad Platform Attribution Models

Top 8 Marketing Attribution Tools and Software for 2024

Struggling to track how your marketing efforts fuel your sales pipeline? You're not alone. Only 17% of advertisers…

Piyush Gupta February 16, 2024

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Analytic Platform Attribution Models

Attribution Model Comparison In Google Analytics 4

The average buyer runs several searches and views multiple ads before actually purchasing a product online. Does it…

Piyush Gupta January 24, 2023

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Attribution Models Digital Analytics

Everything You Need To Know About Marketing Attribution Models

Have you ever wondered how a customer decides to buy your product or service? Is it a single,…

Piyush Gupta October 7, 2022

Attribution Models Digital Analytics

First Click & Last Non-Direct Attribution Models used in combination, can help you to get better ROI on your Ad Spends

Since the dawn of online marketing, business owners and marketers have put in a lot of time and…

Piyush Gupta October 15, 2020

Ad Platform Attribution Models Digital Analytics

Which Attribution Model should you be using for Google Ads

In the path that the user follows to conversion, the set of rules that decides how many credit…

Piyush Gupta October 15, 2020