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Posted inAnalytic Platform Attribution Models Digital Marketing

Multi-touch Attribution: What it is; how it works

Modern consumers interact with brands across multiple channels before making a purchase. They might see an ad on…
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Posted by Sonali Arya October 13, 2025
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Posted inAnalytic Platform Attribution Models Digital Marketing

Multi-touch Attribution: What it is; how it works

Modern consumers interact with brands across multiple channels before making a purchase. They might see an ad on…
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Posted by Sonali Arya October 13, 2025
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Posted inAd Platform Others

How to track cross selling of Products

Cross-selling is one of the most powerful growth levers for eCommerce and retail businesses. By encouraging customers to…
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Posted by Piyush Gupta October 10, 2025
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Posted inAd Platform Others

How To Connect CTWA Chats to Campaigns, Ad Sets, and Ads

In today’s mobile-first world, Click-to-WhatsApp Ads (CTWA) have become a powerful way to engage potential customers instantly. One…
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Posted by Piyush Gupta October 9, 2025
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Posted inMarketing

Omnichannel Marketing vs Multichannel Marketing

In today’s digital-first world, customers don’t engage with brands through a single platform. They browse products on Instagram,…
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Posted by Himanshu Rahi October 8, 2025
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Posted inOthers

Black Friday 2025: Marketing Strategy and Data Insights

Black Friday 2025 is approaching fast, and for brands and marketers alike, this isn’t just another sales event-it’s…
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Posted by Sonali Arya October 1, 2025
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Why Meta Loves First Party Data

With cookies fading and privacy rules tightening, first-party data has become the most valuable fuel for Meta’s ad…
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Posted by Sonali Arya October 1, 2025
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Posted inAnalytic Platform Marketing

What is RFM segmentation? How to analyse it.

In today’s competitive market, not all customers can be treated equally. Some are loyal advocates who spend regularly,…
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Posted by Himanshu Rahi September 18, 2025
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Best Tips to Write High-Quality Content for Digital Marketing

Content is the fuel behind every online campaign that drives traffic, clicks, and sales. But still, many marketers…
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Posted by Himanshu Rahi September 18, 2025
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Posted inAd Platform Others

Before You Increase Ad Spend, Look at Your Product Feed

When performance drops in Google Shopping or Meta ads, many marketers assume the quick fix is simple: spend…
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Posted by Sonali Arya September 17, 2025
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Posted inAnalytic Platform Digital Marketing Others

How to Calculate & Improve Your Customer Retention Rate in 2025

As a digital marketer, you're constantly chasing the next click, the next lead, and the next customer. But…
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Posted by Himanshu Rahi September 16, 2025
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Posted inAd Platform Digital Marketing Tracking

What is a Conversion adjustment in Google Ads

Tracking conversions in Google Ads is all about knowing which clicks turn into real brand results like sales,…
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Posted by Sonali Arya September 15, 2025
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Customer Retention: Strategies and its Benefits 2025

Attracting customers is no small task, brands pour energy into advertising, social media campaigns, and building a strong…
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Noida
Alt-f, Sector142, Noida 201304

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