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Posted inDigital Analytics Others

Understanding GCLID, WBRAID, and GBRAID: How Google Is Adapting to iOS Privacy Changes

With Apple's introduction of App Tracking Transparency (ATT) and the increasing focus on user privacy in recent years,…
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DV360: The Future of Digital Marketing

Google might have started as a search engine, but it’s safe to say this tech giant has its…
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Leveraging Video Marketing for Lead Generation

As of 2023, 91% of businesses use video in their marketing efforts, and a staggering 96% believe it…
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Farewell to Third-Party Cookies: Refining Retargeting Tactics

Retargeting is a type of advertising where brands serve ads to users who have shown interest in their…
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Posted by Khyati Agarwal December 4, 2023
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Google Ads & Microsoft Ads:  9 Innovative Tactics for Campaign Success

In the field of digital marketing, staying ahead of the competition requires not only mastering the fundamentals but…
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Posted by Khyati Agarwal November 30, 2023
A Guide to Metrics Layer 4
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Guide to Metrics Layer: Your Key to Unlocking Business Insights

As a marketer operating in the digital age, you’re not running your campaigns on a single platform but…
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Posted by Khyati Agarwal November 29, 2023
Segment Exploration in GA4 (2)
Posted inAnalytic Platform Others

Using Segments and Segment Exploration in GA4

Google Analytics 4 (GA4) has an impressive arsenal of analytical features facilitating a microscopic view into your marketing…
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Posted by Khyati Agarwal November 23, 2023
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User Lifetime Exploration in GA4

All marketers have some recurring questions about their audiences. Some of the questions we ask include: what was…
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Posted by Khyati Agarwal November 20, 2023
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Explorations in GA4: Funnel Exploration

Funnel exploration report is one of the most useful reports in Google Analytics 4 (GA4). It gives us…
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Posted by Khyati Agarwal November 20, 2023
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Exploration in GA4: The User Explorer Guide

Google Analytics 4 (GA4) is transforming the way marketers make decisions. With an impressive 8.4 million websites leveraging…
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Guide to Path Exploration in GA4

Do you ever wonder how your visitors reach that particular web page on your site? Or what actions…
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The Ultimate Guide to LinkedIn Ad Campaigns

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Power BI for Marketers: A Complete Guide

Reporting is an important element of marketing analytics, for it helps you keep track of your performance. Since…
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Delhi
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