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Posted inAnalytic Platform Digital Marketing

Top 5 Audience Segmentation tools to Improve your marketing

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Composable CDPs for B2B
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Why do B2B Companies need Composable CDPs?

Introduction to Composabale CDPs Using customer data in B2B businesses presents distinct challenges. They deal with a lot…
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Posted by Khyati Agarwal February 21, 2024
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Top 8 Marketing Attribution Tools and Software for 2024

Struggling to track how your marketing efforts fuel your sales pipeline? You're not alone. Only 17% of advertisers…
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Posted by Piyush Gupta February 16, 2024
Customer Data Platforms Guide
Posted inCustomer Data Platform (CDP) Digital Marketing

Customer Data Platforms (CDPs) – A Comprehensive Guide

A Gartner survey revealed that 60% of marketers believe they need every data point to get a 360-degree…
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Posted by Piyush Gupta February 14, 2024
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Posted inMarketing

The Relevance of Composable CDPs – Marketer’s POV

If you're keeping abreast of data or marketing trends, you're likely encountering a term more frequently: the "Composable…
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Posted by Khyati Agarwal February 12, 2024
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Posted inDigital Marketing

Composable CDPs : Some Common Misconceptions

Several years back, the concept of a Composable CDPs wasn't even on the radar. The notion of seamlessly…
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How Data Activation Will Transform Performance Marketing In 2024

As a seasoned marketer, you’ve seen the landscape evolve from intuition-led campaigns to data-driven strategies. In 2024, the…
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Posted by Khyati Agarwal February 5, 2024
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Choosing the Right Data Activation Platform for your Business

Businesses, on average, use 130 SaaS applications, generating a substantial amount of data. The challenge lies not in…
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Posted by Khyati Agarwal February 5, 2024
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What Is Data Activation?

It's a startling fact that businesses only leverage about a third of the data they collect. For a…
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Posted by Khyati Agarwal January 25, 2024
Goole BigQuery Overview
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Google BigQuery for Marketers: A Comprehensive Overview

Tools like spreadsheets work great if you want to create pivot tables, build basic calculations, and visualize your…
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Posted by Khyati Agarwal January 17, 2024
Social Media Algorithms
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A Guide to Social Media Algorithms and How They Work

The algorithm is the invisible hand that guides the virality of content on social media. It is the…
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Posted by Khyati Agarwal January 17, 2024
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Google’s Third-Party Cookie Purge: Its time for Cookieless Marketing

Google’s Purging of Third-Party Cookies - All Updates  The anticipated removal of third-party cookies by Google has commenced.…
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Posted by Khyati Agarwal January 11, 2024
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Microsoft Ads: A Complete Guide for Marketers

Google Ads might hold the majority market share, but it has alternatives you shouldn’t ignore. The most notable…
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Delhi
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