EasyInsights

Shopify Metrics You Should Be Tracking

You can measure your success based on the number of visitors you get each month, or you may focus on sales. While both might be important metrics, there are many other things you should track to make sure you're on the right track.

Piyush Gupta August 2, 2022

Others

The Ultimate Guide to Marketing Data Warehousing – Marketers & Analysts Edition

Data warehousing is one of the various methods available for storing data. This is an excellent strategy for businesses that need to analyze a lot of data from many sources. Anyone interested in effective digital advertising must understand how data warehouses collect, store, and evaluate marketing performance data. We are going to talk about Marketing Data Warehousing in this article.

Piyush Gupta July 22, 2022

Digital Analytics SEO

The Ultimate Guide To Website User Tracking – 2022

Website tracking, often known as web tracking, is a technique for gathering, storing, and analyzing user behavior across one or more websites.

Piyush Gupta July 16, 2022

Ad Platform

Google adds 6 new features to enhance “Performance Max” campaigns

Users of Google Performance Max campaigns will notice six new capabilities in their accounts. What is new? The…

Piyush Gupta July 14, 2022

Digital Analytics

Conversion API ( CAPI ) – Makes your digital efforts Successful

The CAPI is designed to connect your server data to ad platforms in a direct and reliable manner. It helps in reducing cost per action, optimising campaigns at the latter stage of the customer’s journey, nullifying the effects of data loss through the browser - pixel tracking.

Piyush Gupta July 6, 2022

Analytic Platform Marketing

A quick guide to implement Google Analytics4 – GA4 on your website

Since we are certain now that UA would be discontinued it is in the best practice to start learning about GA4 and implementing it. GA4 has many additional benefits; GA4 can “measure, unify and de-duplicate” user interaction data. This helps us understand the user journey. The new property “adapts to a changing environment” as it relates to privacy. Just to state a few, additionally, GA4 has a stronger preference for insights than for data. At the end of the day, any firm needs insights to grow its business.

Piyush Gupta July 6, 2022

SEO

Top 7 SEO Reporting Tools

Top 7 SEO reporting tools that you or your agency should consider giving a try:

Piyush Gupta July 5, 2022

Others

Asana Vs. Monday: A Quick Comparison

With every project that comes into being, it becomes necessary to track the progress and the timelines. Apart…

Piyush Gupta July 1, 2022

Analytic Platform BI Tools

Sorting Google sheets data by date

Whether the data is complex or not, it is always complicated to read unorganized sets of data. And that is why sorting becomes a helpful and mandatory tool. Let’s find out more about it.

Piyush Gupta July 1, 2022

Analytic Platform

A swift movement from Google Universal Analytics to Google Analytics 4(GA4)

Google Analytics4 with machine learning at its core provides you with a holistic understanding of your customers across devices and platforms. It is more focused on the user's privacy, you can trust Analytics even if industry developments like cookie and identifier limits leave gaps in your data.

Piyush Gupta June 29, 2022

Analytic Platform

Creating a Comprehensive Google Analytics Report

Check out EasyInsights' Marketing Data Intelligence Platform ideal for digital businesses to get in touch with data engineers committed to delivering value to your business.

Piyush Gupta June 20, 2022

Marketing

What does Marketing Data Intelligence Tool Mean

Marketing data intelligence tools, account-based intelligence, and buyer intent intelligence are all components of Marketing Data Intelligence. This…

Piyush Gupta June 10, 2022

Understanding GCLID, WBRAID, and GBRAID: How Google Is Adapting to iOS Privacy Changes