Posted inDigital Marketing E-Commerce How to Reduce Shopify Cart Abandonment & Improve Sales (2025) Shoppers browse your online store, add products to their cart, and for some reason, leave without completing the… Posted by Sonali Arya March 25, 2025
Posted inAnalytic Platform Digital Analytics E-Commerce 4 Essential Enhanced E-Commerce Reports in Google Analytics eCommerce reports in Google Analytics can help you scale your eCommerce business dramatically. But do you know what’s… Posted by Piyush Gupta March 2, 2022
Posted inDigital Analytics Marketing Website Traffic Analytics – Metrics a Digital Marketer Should Track Tracking your website performance is key when you are running a business online, as it is the gateway to the success of your business. With this introductory guide on website analytics, you will be able to pitch the correct strategies for content that goes out on your website and in your campaigns. Posted by Piyush Gupta February 28, 2022
Posted inAd Platform Analytic Platform Fixing (Not Set) Value for Google Ads in Google Analytics Report Have you found ‘Not Set’ value in your Google Analytics results, and it has left you puzzled? The ‘Not Set’ Value result instead of an actual value indicates that Google could not extract data for this value or be unable to read it. This is a crucial missing piece in the puzzle for the marketing team because you won't be able to analyse this number or gain any insight from it. Posted by Piyush Gupta February 18, 2022
Posted inAd Platform Digital Analytics Google Ads Metrics A Digital Marketer Should Be Tracking Whether you are new to the world of digital marketing working with the Google Ads platform, the mentioned metrics can be the core of your next meeting with the boss. Posted by Piyush Gupta February 11, 2022
Posted inAd Platform Marketing Facebook Ads Metrics A Digital Marketer Should Be Tracking Learn the 5 most important Facebook metrics such as CTR (Click through rate), Cost Per Conversion you should be tracking for your business. Posted by Piyush Gupta February 7, 2022
Posted inAd Platform Digital Analytics Facebook Ads: Increasing ROAS by 20% Click to uncover the hidden tactics used by popular agencies to achieve higher ROAS for Facebook Ads. Learn what ROAS is and how to calculate it. Posted by Piyush Gupta February 7, 2022
Posted inAd Platform Analytic Platform Digital Analytics Best Google Analytics Metrics to Track for CMOs Our country is full of business people and entrepreneurs who are increasingly going digital. But, we will find… Posted by Piyush Gupta February 4, 2022
Posted inDigital Analytics Marketing Automated reporting: saving over 8 hours of time every week? Install EasyInsights and discover how this mighty tool can help you automate marketing data like never before. To automate your marketing reports, just choose data sources and columns (metrics) in under two minutes. Spend more time thinking about strategy and less time doing mundane activities. Without a technical background, all you need as a digital marketer is a basic understanding of spreadsheets. Posted by Piyush Gupta February 2, 2022
Posted inDigital Analytics Marketing LTV:CAC – Avoid 3 mistakes while calculating this ratio "How much should I budget for my ad campaign?" "Which channel is the most effective at bringing new… Posted by Piyush Gupta February 1, 2022
Posted inAd Platform Marketing 7 Marketing Optimization Ways to Get 20% More From Google Ads A major roadblock in your marketing optimization is data collection and organization from different marketing channels, especially for people who aren't hardcore marketers. EasyInsights Google sheet add-on can help you overcome this problem and seamlessly drive your marketing optimization plan. It gets all the data from multiple marketing dashboards in one place on a spreadsheet. It makes working on the data hassle-free and straightforward, even for digital marketers with no technical background. Posted by Piyush Gupta January 19, 2022
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Posted inE-Commerce Marketing Return to Origin (RTO): Why is it a Crucial Metric for E-Commerce Businesses Just getting a new order on your eCommerce website does not equate to a successful sale. The product… Posted by Piyush Gupta February 18, 2021