Posted inAd Platform A Marketer’s Guide to Google Shopping Ads If you’re considering launching a Google Shopping ads campaign and are wondering whether they actually perform, the answer… Posted by Khyati Agarwal February 19, 2025
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Posted inAd Platform Marketing 7 Marketing Optimization Ways to Get 20% More From Google Ads A major roadblock in your marketing optimization is data collection and organization from different marketing channels, especially for people who aren't hardcore marketers. EasyInsights Google sheet add-on can help you overcome this problem and seamlessly drive your marketing optimization plan. It gets all the data from multiple marketing dashboards in one place on a spreadsheet. It makes working on the data hassle-free and straightforward, even for digital marketers with no technical background. Posted by Piyush Gupta January 19, 2022
Posted inDigital Analytics Marketing EasyInsights for Seamless Server-to-Server Integration Source Chaos. Chaos is the constant thing in the world, one part or the other always remains in… Posted by Piyush Gupta April 13, 2021
Posted inE-Commerce Marketing Return to Origin (RTO): Why is it a Crucial Metric for E-Commerce Businesses Just getting a new order on your eCommerce website does not equate to a successful sale. The product… Posted by Piyush Gupta February 18, 2021
Posted inAd Platform Analytic Platform Digital Analytics Removing FBCLID from Google Analytics (GA4) Reports If you routinely run Facebook campaigns and track your website traffic through Google Analytics, chances are, you have… Posted by Piyush Gupta February 15, 2021
Posted inAd Platform Digital Analytics Apple’s iOS 14 Update: Its Impact on Facebook Ad Performance Apple and Facebook are fighting again, and this fight might just end up changing the entire landscape of… Posted by Piyush Gupta January 27, 2021
Posted inDigital Analytics Marketing Calculating CLTV: Why is it an Important Metric? Acquiring a new customer can be 5 to 25 times more expensive than retaining an existing one, which… Posted by Piyush Gupta January 25, 2021
Posted inDigital Analytics Data Stitching Explained: 3 Powerful Use Cases of Stitching Data at the User-Level Understanding marketing data is the first step towards building innovative and powerful campaigns. As a marketer, you need… Posted by Piyush Gupta January 22, 2021
Posted inAd Platform Digital Analytics GA4: New Predictive Capabilities in Google Analytics 4 Ever since its launch in 2019, Google Analytics App + Web is focused on refining predictive capabilities to… Posted by Piyush Gupta November 17, 2020
Posted inAnalytic Platform Limited Number of Ads on Facebook Ad Account? New Update coming in Feb’21 For digital marketers monitoring the latest Facebook update to remain current with the developments from the popular SM… Posted by Piyush Gupta November 17, 2020
Posted inAnalytic Platform Digital Analytics Resolving Data Sampling and Data Latency Issues in Google Analytics Google Analytics is used by over 87 percent of the top 10,000 websites online. It is unarguably the… Posted by Piyush Gupta November 6, 2020
Posted inAnalytic Platform Digital Analytics Marketing Step-by-Step Guide to Import Cost Data into Google Analytics While Google Analytics has an in-built integration with Google Ads, it doesn’t integrate automatically with other ad networks… Posted by Piyush Gupta October 29, 2020