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Posted inMarketing Others

Why High-LTV Customers Slip Through the Cracks – and How to Reactivate Them with Cross-Channel Insights

If 75% of your revenue comes from existing customers, yet your marketing budgets are overwhelmingly spent chasing new…
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Posted by Himanshu Rahi January 23, 2026
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Posted inAnalytic Platform Digital Analytics

Resolving Data Sampling and Data Latency Issues in Google Analytics

Google Analytics is used by over 87 percent of the top 10,000 websites online. It is unarguably the…
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Posted by Piyush Gupta November 6, 2020
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Posted inAnalytic Platform Digital Analytics Marketing

Step-by-Step Guide to Import Cost Data into Google Analytics

While Google Analytics has an in-built integration with Google Ads, it doesn’t integrate automatically with other ad networks…
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Posted by Piyush Gupta October 29, 2020
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Posted inAnalytic Platform Digital Analytics Marketing

The Ultimate Guide to Successfully Integrate Your CRM With Google Analytics

In order to get a truly unified view of your company's marketing and sales performance, you need to…
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Posted by Piyush Gupta October 29, 2020
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Posted inAnalytic Platform Digital Analytics Marketing

The Best Way to Export Raw Data from Google Analytics

Exporting and accessing raw user-level data from Google Analytics is extremely tricky since the tool only gives you…
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Posted by Piyush Gupta October 29, 2020
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Posted inMarketing

Marketing Data Platform Explained: Everything You Need to Know

Here’s the thing -- marketers need accurate insights to build targeted campaigns and hit the right mark. They…
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Posted by Piyush Gupta October 29, 2020
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Posted inDigital Analytics Marketing

Top Digital Marketing Analytics Tools To Help Your Brand Grow

When it comes to digital marketing, data is everything. Without the right data, you won’t be able to…
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Posted by Piyush Gupta October 22, 2020
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Posted inDigital Analytics Lead Generation

Lead Grading Can Help Your Sales (and Marketing) Teams Seamlessly Drive Engagement and RoI

Keeping your sales and marketing teams on the same page is a tough task. Both may have their…
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Posted by Piyush Gupta October 15, 2020
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Measuring the Impact Of Your Blogs on Revenue – The Ultimate Guide

Measuring conversions from your blogging efforts is not as easy as it sounds. There may be a ton…
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Posted by Piyush Gupta October 15, 2020
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Posted inAttribution Models Digital Analytics

First Click & Last Non-Direct Attribution Models used in combination, can help you to get better ROI on your Ad Spends

Since the dawn of online marketing, business owners and marketers have put in a lot of time and…
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Posted by Piyush Gupta October 15, 2020
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Posted inDigital Analytics E-Commerce

Is RTO Killing Your E-Commerce Marketing True ROI? Resolve it Here

Free shipping and easy returns have become hygiene factors in e-commerce. They remove friction for shoppers and increase…
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Posted by Piyush Gupta October 15, 2020
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Posted inDigital Analytics E-Commerce

Defining Quality Users to Optimize E-Commerce Campaigns & Boost Ads RoI

Picture this, you are at a book-store in a busy part of the town. Of the many people…
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Posted by Piyush Gupta October 15, 2020
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Posted inDigital Analytics E-Commerce

How deep-diving into Product & SKU Intelligence helped our client to improve ROI by 45%

One of our clients had hundreds of products on their website.  The products were of different sizes, quantity,…
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Posted by Piyush Gupta October 15, 2020

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