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Posted inDigital Analytics Others

Understanding GCLID, WBRAID, and GBRAID: How Google Is Adapting to iOS Privacy Changes

With Apple's introduction of App Tracking Transparency (ATT) and the increasing focus on user privacy in recent years,…
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Posted by Himanshu Rahi May 16, 2025
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Server-Side vs Client-Side: A Marketer’s Overview

When it comes to web application development the ability to differentiate between server-side and client-side processing is crucial.…
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Posted by Sonali Arya September 18, 2024
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Facebook Event Manager: Everything You Need to Know 

Facebook advertising has an exceptional reach and access to diverse audiences with over 2.8 billion monthly active users.…
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Shopify Metaobjects – All You Need to Know

There are 2.71 billion digital buyers as of 2024. This number is 70 million more than what it…
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Posted by Khyati Agarwal September 18, 2024
Key Events in GA4
Posted inAnalytic Platform

GA4 Key Events – All You Need to Know

Google has officially renamed conversions to GA4 Key Events. This change in nomenclature has been implemented to align…
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Posted by Khyati Agarwal September 18, 2024
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Posted inAd Platform

Google Ads Audience Segments – All You Need to Know

In the competitive realm of digital advertising, successful targeting is essential to optimise your return on investment (ROI).…
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Posted by Sonali Arya September 17, 2024
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What Are Tracking Pixels and How Do They Work?

It amazes people how much advertisers seem to know about them. They might show interest in a product…
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Posted by Khyati Agarwal August 14, 2024
View through Attribution
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What Is View Through Attribution And How Does It Work ?

Measuring ad effectiveness, particularly in brand campaigns with sparse clicks, is inherently complex. Brands are increasingly turning to…
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Posted by Burooj Alam August 13, 2024
Cross-Channel Attribution in GA4
Posted inAttribution Models

A Guide to Cross-Channel Attribution in GA4

Understanding the impact of various marketing channels on customer behavior and sales is crucial for businesses. Cross-channel attribution…
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Posted by Burooj Alam August 13, 2024
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Posted inAd Platform

How to set up Facebook Conversions API on Shopify 

Facebook Conversion API, also known as CAPI, is a tool developed in response to browser-based tracking methods' growing…
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Posted by Burooj Alam August 13, 2024
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Posted inAd Platform

Meta Pixel Vs. Google Analytics 4: A Detailed Comparison

In digital marketing, understanding and leveraging data is crucial for success. Two powerful tools that marketers often use…
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Posted by Burooj Alam August 9, 2024
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Posted inAttribution Models

Marketing Attribution for B2B – All You Need to Know

Dreamdata finds that an average B2B buyer has around 31 touchpoints with your brand before they decide to…
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Posted by Khyati Agarwal August 7, 2024
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How to Use Marketing Attribution and Optimize Your ROI

Businesses today use multiple marketing channels to reach their target audience. These channels create numerous touchpoints. The more…
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Posted by Khyati Agarwal July 29, 2024

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Delhi
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Delhi, 110074

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