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Posted inDigital Marketing HubSpot

How to Send Lead Data From HubSpot to Meta & Google Ads

HubSpot is a popular marketing platform that helps brands manage leads, automate campaigns, and track customer interactions. Meta…
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When and How to Use Linear Attribution in Marketing

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First Click Attribution Model : How to Optimize Brand Awareness

In the world of marketing, attribution is the process of identifying and assigning credit to the various interactions…
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With the introduction of more effective data activation solutions like Reverse ETL, the debate around Customer Data Platforms…
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With the implementation of stricter privacy regulations and restrictions on the use of third-party cookies, Google Ads can’t…
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Posted inCustomer Data Platform (CDP)

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"$5.7 billion" - This is the estimated size the CDP (Customer Data Platforms) market is expected to reach…
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Posted by Khyati Agarwal June 19, 2024
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88% of marketers believe that first-party data is more important to their operations than it was two years…
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Posted by Khyati Agarwal June 19, 2024
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Posted inFirst Party Data

First Party Data: The Answer to Third Party Cookie Loss

The phasing out of third party cookie has begun, and come 2025, everything that marketers have been doing…
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Posted by Piyush Gupta June 11, 2024
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Posted inAttribution Models Tracking

Understanding the Last-Click Attribution Model: Pros, Cons, and Best Practices

Today, we will dive into the last-click attribution model, the OG of marketing attribution models. It is very…
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The Effect of Third Party Cookie Loss On CAC

After Apple and Firefox led the charge, Google plans to phase out third party cookies from Chrome by…
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Demise of Third Party Cookies and Its Impact on Marketing

Google recently announced that it is yet again delaying the removal of third party cookies from Chrome to…
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Delhi, 110074

Platform

  • Data Activation
  • Data Enrichment
  • Pricing

Solution

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  • Lead Generation
  • Enterprise
  • Mid Market Brand
  • Attribution Model
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  • Server to Server Integration

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India
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Delhi, 110074

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