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Posted inDigital Marketing Tracking

Which Conversion tracking method works best for PPC Campaigns.

Running paid ads without conversion tracking is like driving with your eyes closed. You're spending money, but you…
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Posted by Himanshu Rahi April 28, 2025
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Posted inAd Platform Tracking

How to Set Up the Google Tag for Conversion Tracking

To get the best results from your Google Ads, tracking conversions is essential. Without it, you’re just guessing…
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Posted by Himanshu Rahi April 18, 2025
How to Send Acquisition Events to Meta and Google Ads from Shopify
Posted inAd Platform Tracking

How to Send Shopify Acquisition Events to Meta and Google Ads

In today’s competitive digital marketplace, tracking user interactions has become the backbone of performance marketing. Without accurate data,…
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Posted by Sonali Arya April 14, 2025
Pages Per Session Conversion in Google Analytics 4 (GA4)
Posted inAnalytic Platform Digital Analytics Tracking

‘Pages Per Session’ Conversion in Google Analytics (GA4)

Have you ever wondered how engaged your website visitors really are? Are they just skimming through a single…
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Posted by Sonali Arya March 24, 2025
last click attribution EasyInsights
Posted inAttribution Models Tracking

Understanding the Last-Click Attribution Model: Pros, Cons, and Best Practices

Attribution models are the backbone of modern digital marketing. They tell you which channels, campaigns, and touchpoints are…
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Posted by Burooj Alam June 11, 2024

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