Accurate attribution & conversion tracking on Meta, Google Ads & GA4

#1 platform built for performance marketers to
increase their ROAS at least by 20%

Join over 250+ leading Brands who accelerated their growth with EasyInsights

If any of these are pulling your Performance Marketing ROAS down, then EasyInsights is exactly what you need

I need to improve tracking quality due to iOS changes
Conversions aren't being tracked properly on Google, Meta, GA4, or other platforms
Duplicate conversion data is skewing my analytics ending up to poor optimization
My attribution data is mess - or dont exist
My multiple domains hampered my conversion tracking and broken attribution
Not able to identify the impact of online ads on my offline revenue
I need a better Facebook CAPI setup to increase my match rate
Not able to leverage user behavior analytics to scale upselling and cross selling
Not able to suppress irrelevant audiences to avoid ad wastages

I need my tracking to integrate with my Consent provider
Third party Checkout Extensibility solution is breaking my data tracking
Not able to get clear picture due to higher RTO and Cancellation in my business
Facebook is under-performing and think it could do better
I have an app + web customer journey and not able to scale due to incorrect attribution journey
I want a first party User ID to recognize returning users without relying on cookies
Not able to power my CEPs with better audience segments
Not able to segment audiences with granularity to create better LAL audience on Meta, Google etc.

Future-Proof Attribution

We track first-party data through EasyInsights Pixel's server side tracking, giving you a complete picture of the customer journey. Build a strong foundation for the future with attribution that delivers actionable insights, unaffected by industry shifts or competitive pressures.

This is Exactly What Your Marketing Team Needs

Get this complete Full Funnel View on Meta. Optimise your campaigns on true ROAS.

Accurate & Enriched Conversion Events

Restore your marketing in cookie-less world with your first party data signals. Collect your user data via EasyInsights Pixel and send it back to ad platform, analytics or any martech tool ensuring uninterupted tracking and ad targeting.

Broken Tags: Lost Cash
Fix It.

Don't let tiny tweaks break your conversion tags. One glitch can cost $1000s.
Server-Side Tracking Saves the Day
Get control with server-side event tracking. Set alerts for tag issues, fix them fast& maximize your ROAS.

Achieve a higher CAPI Match Rate

Enrich conversion events with additional first-party data attributes like email id, Fb click id, date of birth, Country, Phone number etc , ad match rates and get 10% to 40% improvement in match rates.

Never lose conversions due to 7-day cookie limits again

Implement server side tracking and collect your own first party data. Power the ad platforms with data collected beyond 7 days and track your lost conversions journey smoothly. Increase your revenue significantly by increasing your retargeting audience size significantly.

Audience Suppression

Tired of reaching the wrong people with your ads? Suppress irrelevant audiences (like 7 days active users on whatsapp, regeular buyers from branded search etc.) lets you target the perfect audience, saving you up to 35% on ad spend.

Gclid tracking

Gclid tracking: Capture GCLIDs effortlessly with EasyInsights to accurately measure the impact of your Google Ads campaigns. By seamlessly sending conversion data directly to Google Ads, you'll gain precise attribution insights, optimize your campaigns for maximum ROAS& make data-driven decisions to boost your marketing performance.

Improved Lookalike Audiences

Improved Lookalike Audiences: Build lookalike audiences based on accurate first-party data and let the ad platforms discover new customers who share similar traits with your best customers, unlocking a wider audience for your brand. Target individuals more likely to engage and convert, increasing your sales and ROAS.

Optimisation on Lower Funnel Metrics like SQL, Revenue after RTO and Cancellation:

Integrate CRM or Backend with ad platforms to pass the events that are not happening in the vicinity of the ad platforms like lower funnel metrics RTO, Cancellation etc.

Tracking, Attribution& Customer Journey

Collect session by session first party data of your visitors and customers helps to craft your own unbiased attribution that suits your business.Analyse any cohorts the way you want to analyse. Uncover every touchpoint, from first touch to closed won.

Don't worry if you have complex customer journey. We have got you covered:

Multiple domains Customer journey

App + Web Customer Journey

Lead Customer Journey via sales team

Omnichannel Customer Journey

Attribution Modeling

Attribute your sales accurately across all channels
Gain a complete understanding of the customer journey, from initial touchpoint to purchase, across various marketing channels and devices.

Realtime Attribution

Identify contributions instantly across all channels
Realtime attribution models helps in reducing ad wastages especially during flash sales. Data at your finger tips without any lag!

Last Click Attribution : Reduce your ad wastages by optimizing your campaigns in real-time using Last Non Direct attribution models.

First Click Attribution: Understand how your customers are identifying your business& scale your channels accordingly.

Last Non Direct Attribution: Reduce your ad wastages by optimizing your campaigns in real-time using Last Non Direct attribution models.

Beyond Numbers : See How First-Party data helped Ecommerce Brands

Note: It's highly probable that we've already addressed the pain point you're encountering.

Product Feed Enhancement

Optimized Product Feed to increase products relevancy and visibility across all channels.

Dynamic Creative Personalization

Craft unique visuals and messaging for each audience segment.

CAC/LTV

Make smarter marketing decisions with customer acquisition cost & lifetime value.

Product feed Auto tagging

Auto-tag your entire catalogue in minutes from 20000+ attributes

Customer Segmentation

Deeply understand your audience and tailor experiences accordingly.

CAPI Match Booster

Enhance match rates for superior audience targeting.

Behavior-Based Recommendations

Recommend relevant products based on individual customer behavior.

Audience Suppression

Exclude audience segments that are unlikely to convert, direct resources towards prospects with the highest conversion potential.

Master omnichannel engagement

Accurately attributes conversions across all marketing channel true ROAS.

See real-world success stories! Discover how we helped brands similar to yours overcome their marketing challenges

Explore more use cases

Real Stories of Success and Satisfaction

Testimonials that Define Our Commitment to Excellence

"EasyInsights has been a game-changer for our marketing strategy. By utilizing its last non-direct attribution model, we've been able to optimize our budget in real-time, resulting in significant savings. EasyInsights helped us to make data-driven decisions that directly impact our bottom line."

Abhishek

Marketing at Mamaearth

Read how Mamaearth increased its revenue by 5x and reduced CAC by 15% using realtime attribution model.

"By offering comprehensive visibility across multiple platforms, EasyInsights enabled us to make data-driven decisions with precision. Implementing their FC attribution model was a game-changer, allowing us to optimize our marketing spend effectively. As a result, we not only witnessed a remarkable increase in revenue but also achieved significant reductions in our customer acquisition costs."

Sanya

Digital Lead, GoodEarth

Read how Good Earth reduced CAC by 40% using unified cross-platform analytics.

"With their innovative lead scoring and custom attribution models, we've been able to optimize our resources like never before. By accurately pinpointing the most promising leads and understanding the true impact of each marketing channel, we've maximized our efficiency and achieved remarkable results. EasyInsights is not just a tool; it's a game-changer for any brand looking to elevate their marketing strategy to the next level."

Vineet

Co-founder, Edureka

Read how Edureka used EasyInsights to increase its revenue by 2.4x at a scale of 2x using custom attribution model

" Previously, we were entirely reactive, relying solely on delayed manual reports. Thanks to EasyInsights, we've become proactive, now able to anticipate future trends with confidence."

Tara

Digital Manager, FMCG

Read how a leading FMCG brand used EasyInsights to improve performance using real-time blended data

Your data is always secure

Ensuring Your Peace of Mind: Robust Security Measures to Safeguard Your Data with Us

Accurate attribution & conversion tracking on Meta, Google Ads & GA4

If any of these are pulling your Performance Marketing ROAS down, then EasyInsights is exactly what you need

Future-Proof Attribution

This is Exactly What Your Marketing Team Needs

Accurate & Enriched Conversion Events

Broken Tags: Lost Cash Fix It.

Achieve a higher CAPI Match Rate

Never lose conversions due to 7-day cookie limits again

Audience Suppression

Gclid tracking

Improved Lookalike Audiences

Optimisation on Lower Funnel Metrics like SQL, Revenue after RTO and Cancellation:

Tracking, Attribution& Customer Journey

Don't worry if you have complex customer journey. We have got you covered:

Attribution Modeling

Realtime Attribution

Beyond Numbers : See How First-Party data helped Ecommerce Brands

Product Feed Enhancement

Dynamic Creative Personalization

CAC/LTV

Product feed Auto tagging

Customer Segmentation

CAPI Match Booster

Behavior-Based Recommendations

Audience Suppression

Master omnichannel engagement

Real Stories of Success and Satisfaction

"EasyInsights has been a game-changer for our marketing strategy. By utilizing its last non-direct attribution model, we've been able to optimize our budget in real-time, resulting in significant savings. EasyInsights helped us to make data-driven decisions that directly impact our bottom line."

Read how Mamaearth increased its revenue by 5x and reduced CAC by 15% using realtime attribution model.

Read how Good Earth reduced CAC by 40% using unified cross-platform analytics.

Read how Edureka used EasyInsights to increase its revenue by 2.4x at a scale of 2x using custom attribution model

" Previously, we were entirely reactive, relying solely on delayed manual reports. Thanks to EasyInsights, we've become proactive, now able to anticipate future trends with confidence."

Read how a leading FMCG brand used EasyInsights to improve performance using real-time blended data

Your data is always secure

Increase your ROAS today with EasyInsights

Is inaccurate attribution data costing you conversions? Discover how we can help.

Broken Tags: Lost Cash
Fix It.