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Home » Digital Marketing
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Posted inAnalytic Platform Digital Marketing Others

How to Calculate & Improve Your Customer Retention Rate in 2025

As a digital marketer, you're constantly chasing the next click, the next lead, and the next customer. But…
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Posted by Himanshu Rahi September 16, 2025
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Posted inAd Platform Digital Marketing Tracking

What is a Conversion adjustment in Google Ads

Tracking conversions in Google Ads is all about knowing which clicks turn into real brand results like sales,…
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Posted by Sonali Arya September 15, 2025
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Posted inDigital Marketing Others

Customer Retention: Strategies and its Benefits 2025

Attracting customers is no small task, brands pour energy into advertising, social media campaigns, and building a strong…
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Posted by Sonali Arya September 11, 2025
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Posted inAd Platform Digital Marketing

How to optimise your Meta campaigns for Business value (2025)

Marketers love to talk about ROI, but few truly optimise their Meta campaigns for long-term business value. Too…
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Posted by Omsri Bompelli September 8, 2025
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Posted inAd Platform Digital Marketing

How to Integrate GA4 with Google Ads

Google Analytics 4 (GA4) is more than just a tool for counting website visitors; it helps you measure…
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Posted by Sonali Arya August 8, 2025
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Posted inAd Platform Digital Marketing

How to Fix Under-Reporting in Meta Ads

If you’re running Facebook (Meta) Ads and seeing far fewer conversions in Ads Manager than what your backend…
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Posted by Himanshu Rahi August 6, 2025
How can Audience Segmentation Enhance your Marketing Efforts
Posted inDigital Marketing

How can Audience Segmentation Enhance your Marketing Efforts

In today’s fast-paced digital world, generic marketing just doesn’t cut it. Customers expect brands to understand their needs,…
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Posted by Omsri Bompelli July 28, 2025
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Posted inAd Platform Digital Marketing E-Commerce

How to increase Meta campaign performance using first-party data

Meta and other ad platforms, use a continuous feedback loop to optimize ad delivery. They start by showing…
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Posted by Piyush Gupta July 24, 2025
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Posted inAd Platform Digital Marketing

How to do google ads conversion tracking

If you're running Google Ads but not tracking conversions properly, you're essentially flying blind. You might be getting…
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Posted by Himanshu Rahi July 23, 2025
What is Customer Value Optimisation
Posted inDigital Marketing

What is Customer Value Optimisation

Imagine walking into a clothing store where the salesperson instantly recognizes your style and size and even suggests…
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Posted by Sonali Arya July 17, 2025
How to use CRM to optimize your digital marketing campaigns
Posted inCRM Digital Marketing

How to Leverage CRM Data for Smarter Marketing Campaigns

In today’s hyper-competitive digital landscape, simply running ads or sending emails isn’t enough. Customers expect personalised, timely, and…
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Posted by Sonali Arya June 30, 2025
Conversion API
Posted inAd Platform Digital Marketing

Strategies to Optimize Meta Conversion API (CAPI)

In today’s privacy-first digital landscape, traditional browser-based tracking is no longer enough to accurately measure ad performance. That’s…
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Posted by Himanshu Rahi June 30, 2025

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