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Home » Digital Marketing
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What is Customer Value Optimisation
Posted inDigital Marketing

What is Customer Value Optimisation

Imagine walking into a clothing store where the salesperson instantly recognizes your style and size and even suggests…
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Posted by Sonali Arya July 17, 2025
How to use CRM to optimize your digital marketing campaigns
Posted inCRM Digital Marketing

How to Leverage CRM Data for Smarter Marketing Campaigns

In today’s hyper-competitive digital landscape, simply running ads or sending emails isn’t enough. Customers expect personalised, timely, and…
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Posted by Sonali Arya June 30, 2025
Conversion API
Posted inAd Platform Digital Marketing

Strategies to Optimize Meta Conversion API (CAPI)

In today’s privacy-first digital landscape, traditional browser-based tracking is no longer enough to accurately measure ad performance. That’s…
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Posted by Himanshu Rahi June 30, 2025
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Posted inAnalytic Platform Digital Marketing Tracking

Why Brands Should Switch to Server-Side Tracking in 2025

Monitoring how users interact with your website is now a cornerstone of a digital brand's success. From understanding…
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Posted by Sonali Arya June 20, 2025
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Posted inAnalytic Platform Digital Marketing

Top 5 Audience Segmentation tools to Improve your marketing

In today’s marketing world, sending the same message to everyone no longer works. People expect brands to understand…
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Posted by Himanshu Rahi June 18, 2025
WhatsApp Image at bef
Posted inDigital Marketing Others

What is Audience Segmentation? How to do

In today’s hyper-connected world, consumer attention is scattered, and one-size-fits-all campaigns rarely deliver results. That’s where audience segmentation…
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Posted by Sonali Arya June 13, 2025
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Posted inDigital Marketing Tracking

How to use server side tracking for better conversion tracking

In the age of privacy regulations, ad blockers, and signal loss, marketers and advertisers are struggling with unreliable…
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Posted by Himanshu Rahi June 3, 2025
Measuring the Success of DV360 Campaigns: Key Metrics to Track
Posted inAd Platform Digital Marketing

Google DV360 Campaigns: Key Metrics to Track

Imagine you've just opened a new cafe and start promoting it with DV360(Display & Video 360), Google's programmatic…
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Posted by Sonali Arya May 5, 2025
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Posted inDigital Marketing Tracking

Which Conversion tracking method works best for PPC Campaigns.

Running paid ads without conversion tracking is like driving with your eyes closed. You're spending money, but you…
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Posted by Himanshu Rahi April 28, 2025
In 2025, optimize your Facebook ad campaigns with these 10 essential metrics for better performance and ROI.
Posted inAd Platform Digital Marketing

10 Facebook Ad Metrics to Track in 2025 

Facebook Ad metrics are like a report card for your ads. They show how well your ads are…
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Posted by Sonali Arya April 16, 2025
Meta’s Incremental Attribution Explained : How does it work
Posted inAd Platform Digital Marketing

Meta’s Incremental Attribution Explained: How does it work

In the fast-changing world of digital advertising, it’s really important to know how much your ads are actually…
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Posted by Himanshu Rahi April 15, 2025
Meta Updates - Opportunity Score Introduced
Posted inAd Platform Digital Marketing

Meta Updates – Opportunity Score Introduced

If you’re running performance campaigns on Meta, you already know the platform provides a wide array of metrics…
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Posted by Himanshu Rahi April 4, 2025

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