Posted inOthers Why Campaign AI Keeps Targeting the Wrong People and How to Train Algorithms on Real Conversion Events Ever launched a campaign that looked perfect on paper, great creatives, solid audience targeting, strong budget-yet the results… Posted by Sonali Arya December 18, 2025
Posted inOthers Why Campaign AI Keeps Targeting the Wrong People and How to Train Algorithms on Real Conversion Events Ever launched a campaign that looked perfect on paper, great creatives, solid audience targeting, strong budget-yet the results… Posted by Sonali Arya December 18, 2025
Posted inAd Platform Marketing Why Meta Advantage+ and Google PMax Are Learning from Junk Data – and How to Feed Them Clean Signals Automation-powered campaign types like Meta Advantage+ and Google Performance Max (PMax) promise big wins: broader reach, creative mix… Posted by Himanshu Rahi December 17, 2025
Posted inMarketing Others Tracking Why Marketers Are Still Fixing Tracking Instead of Scaling Campaigns and How to Automate Data Reliability Marketing teams used to spend their time iterating creatives and scaling winning funnels. Today, too many are trapped… Posted by Sonali Arya December 16, 2025
Posted inOthers Tracking Why Multi-Domain Checkouts Break Tracking and How to Reconnect Event Flows End-to-End Every time your user jumps from your main website to a third-party payment domain - Shopify, Razorpay, PayPal,… Posted by Himanshu Rahi December 16, 2025
Posted inMarketing Others Why Match Rates Keep Falling and How to Improve Audience Precision with Better Data Hygiene Match rates play a crucial role in how well platforms like Meta, Google, and CRM tools can recognize… Posted by Sonali Arya December 15, 2025
Posted inAd Platform Digital Marketing Why Duplicate Events Are Ruining Your Optimization – and How to Eliminate Them for Good You spend your day optimizing - cutting costs, boosting conversions, and proving your marketing is working. You A/B… Posted by Himanshu Rahi December 12, 2025
Posted inMarketing Tracking Server-Side Tracking Explained: GTM vs. True Server-Side Tracking As privacy regulations tighten and browsers limit cookies, marketers face increasing challenges in tracking users accurately. Traditional client-side… Posted by Piyush Gupta December 9, 2025
Posted inMarketing Tracking Contextual Targeting In Advertising: Reaching Audiences Without Cookies Digital advertising is going through one of its biggest shifts ever. With browsers phasing out third-party cookies and… Posted by Sonali Arya December 4, 2025
Posted inMarketing Understanding Meta’s EMQ- Simplifying AI in Advertising Artificial Intelligence is transforming the way digital advertising works - making campaigns smarter, faster, and more efficient. One… Posted by Sonali Arya November 14, 2025
Posted inMarketing Others The Explore–Exploit Cycle of Meta’s Algorithm Ever noticed how your Meta Ads performance can feel like a roller coaster? One week, your ROAS is… Posted by Sonali Arya November 13, 2025
Posted inApple Tracking Updates How ATT, the loss of IDFA, and SKAdNetwork reshaped digital marketing forever. It’s no exaggeration to say that Apple’s privacy changes completely upended the digital marketing industry. Once, advertisers could… Posted by Piyush Gupta November 12, 2025
Posted inAd Platform E-Commerce Meta’s Andromeda Update: What It Means for DTC Marketers and How to Adapt If you’ve been following Meta advertising updates lately, you’ve probably heard the buzz around Meta Andromeda. It’s being… Posted by Himanshu Rahi November 12, 2025