EasyInsights

Attribution Settings In Facebook Ads – Marketer’s Guide

In a user’s journey toward conversion, attribution models determine the credit assigned to various marketing channels and touchpoints …

When it comes to paid ad promotion, it is important to identify what makes the difference and what …

Over 90% of individuals worldwide use Google to answer their questions every single day. With this kind of …

When it comes to web application development the ability to differentiate between server-side and client-side processing is crucial. …

Facebook advertising has an exceptional reach and access to diverse audiences with over 2.8 billion monthly active users. …

There are 2.71 billion digital buyers as of 2024. This number is 70 million more than what it …

Google has officially renamed conversions to GA4 Key Events. This change in nomenclature has been implemented to align …

In the competitive realm of digital advertising, successful targeting is essential to optimise your return on investment (ROI). …

It amazes people how much advertisers seem to know about them. They might show interest in a product …

Measuring ad effectiveness, particularly in brand campaigns with sparse clicks, is inherently complex. Brands are increasingly turning to …

Understanding the impact of various marketing channels on customer behavior and sales is crucial for businesses. Cross-channel attribution …

Facebook Conversion API, also known as CAPI, is a tool developed in response to browser-based tracking methods’ growing …

In digital marketing, understanding and leveraging data is crucial for success. Two powerful tools that marketers often use …