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What is Data Activation and How does it Work
Posted inDigital Analytics

What is Data Activation and How does it Work

It’s surprising how much valuable data goes unused on average, as brands tap into only a fraction of…
Continue Reading
Posted by Sonali Arya May 27, 2025
fix broken data
What is Data Activation and How does it Work
Posted inDigital Analytics

What is Data Activation and How does it Work

It’s surprising how much valuable data goes unused on average, as brands tap into only a fraction of…
Read More
Posted by Sonali Arya May 27, 2025
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Posted inCustomer Data Platform (CDP) First Party Data

What is First-Party, Second-Party, Third-Party and Zero-Party Data?

Knowing your audience is key, and that starts with understanding the types of data businesses use. Data is…
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Posted by Sonali Arya May 27, 2025
Marketing Data Warehouse & How it Works ()
Posted inData Clean Rooms

What is a Marketing Data Warehouse & How it Works

In today’s digital world, marketers are surrounded by data. Every time a customer clicks on an ad, visits…
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Posted by Omsri Bompelli May 26, 2025
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Posted inGoogle Trends Updates

Google I/O 2025: How AI Is Reshaping Organic Traffic and Checkout Journeys

Innovation was in the air at Google I/O 2025, held in the tech epicenter of Silicon Valley. The…
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Posted by Piyush Gupta May 26, 2025
Google I/O 2025: All the Big Announcements You Need to Know
Posted inGoogle Trends Updates

Google I/O 2025: All the Big Announcements You Need to Know

Google I/O is the company’s annual developer conference where it unveils its latest innovations across AI, Android, hardware,…
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Posted by Omsri Bompelli May 26, 2025
What is First Party Data and How is it Beneficial for Marketing
Posted inFirst Party Data

What is First-Party Data and How is it Beneficial for Digital Marketing

In today’s digital marketing world, the rules of data tracking and user targeting are rapidly changing. With the…
Read More
Posted by Sonali Arya May 22, 2025
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Posted inAnalytic Platform Digital Analytics

GA4 Cookie Format Update: From GS1 to GS2 Explained

Google Analytics 4 (GA4) has quietly rolled out a significant update to its session cookie structure, upgrading from…
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Posted by Himanshu Rahi May 21, 2025
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Posted inDigital Analytics Others

Understanding GCLID, WBRAID, and GBRAID: How Google Is Adapting to iOS Privacy Changes

With Apple's introduction of App Tracking Transparency (ATT) and the increasing focus on user privacy in recent years,…
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Posted by Himanshu Rahi May 16, 2025
Agentic Workflows For Digital Marketing
Posted inOthers

Agentic AI Workflows: A Complete Guide for Digital Marketers

As digital marketing evolves, the demand for faster execution, greater personalization, and efficient use of resources continues to…
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Posted by Omsri Bompelli May 14, 2025
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Posted inDigital Analytics Others

Conversion Rate Optimisation (CRO) Strategies 2025

Remember when you clicked on an ad, landed on a product page, felt slightly confused, and then… clicked…
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Posted by Sonali Arya May 13, 2025
How to Send Lead Data from Leadsquared to Meta and Google Ads
Posted inCRM Lead Generation

How to Send LeadSquared Lead Data to Meta & Google Ads

Running successful Facebook and Google Ads isn’t just about creating ads and hoping for the best. You need…
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Posted by Sonali Arya May 6, 2025
Measuring the Success of DV360 Campaigns: Key Metrics to Track
Posted inAd Platform Digital Marketing

Google DV360 Campaigns: Key Metrics to Track

Imagine you've just opened a new cafe and start promoting it with DV360(Display & Video 360), Google's programmatic…
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Posted by Sonali Arya May 5, 2025

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Delhi
619/2-7, Chattarpur,
Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

Platform

  • Data Activation
  • Data Enrichment
  • Pricing

Solution

  • Agency
  • Ecommerce
  • Lead Generation
  • Enterprise
  • Mid Market Brand
  • Attribution Model
  • Alerts and Monitoring
  • Server to Server Integration

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Delhi
619/2-7, Chattarpur,
Delhi, 110074

Noida
Alt-f, Sector142, Noida 201304

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