Posted inAnalytic Platform Digital Marketing Top 5 Audience Segmentation tools to Improve your marketing In today’s marketing world, sending the same message to everyone no longer works. People expect brands to understand… Posted by Himanshu Rahi June 18, 2025
Posted inAnalytic Platform Digital Marketing Top 5 Audience Segmentation tools to Improve your marketing In today’s marketing world, sending the same message to everyone no longer works. People expect brands to understand… Posted by Himanshu Rahi June 18, 2025
Posted inFirst Party Data How to Use First-Party Data for Personalised Marketing In today’s privacy-first world, where third-party cookies are disappearing and data regulations are tightening, marketers are facing a… Posted by Omsri Bompelli June 17, 2025
Posted inDigital Marketing Others What is Audience Segmentation? How to do In today’s hyper-connected world, consumer attention is scattered, and one-size-fits-all campaigns rarely deliver results. That’s where audience segmentation… Posted by Sonali Arya June 13, 2025
Posted inOthers Klaviyo for Shopify – How to Integrate You’ve set up your Shopify store, your products are live, and visitors are landing on your site—but conversions… Posted by Sonali Arya June 12, 2025
Posted inDigital Analytics Tracking How to use client side and server side tracking together In the ever-evolving digital landscape, tracking user behavior accurately has never been more challenging or more important. With… Posted by Himanshu Rahi June 4, 2025
Posted inFirst Party Data How to use First-Party Data in Digital Marketing In today’s privacy-first world, where cookies are fading and data regulations are tightening, first-party data has emerged as… Posted by Omsri Bompelli June 4, 2025
Posted inMarketing What is Klaviyo? A Beginner’s Guide to Email Marketing Have you ever opened your inbox and seen an email that felt like it was written just for… Posted by Sonali Arya June 3, 2025
Posted inDigital Marketing Tracking How to use server side tracking for better conversion tracking In the age of privacy regulations, ad blockers, and signal loss, marketers and advertisers are struggling with unreliable… Posted by Himanshu Rahi June 3, 2025
Posted inFirst Party Data How to Activate Your First-Party Data You searched for a pair of running shoes once, and suddenly every ad you see knows your size,… Posted by Sonali Arya May 29, 2025
Posted inCustomer Data Platform (CDP) First Party Data What is Real-time Data Activation? Imagine you're shopping online for a new pair of running shoes. You click on a few styles, ask… Posted by Sonali Arya May 29, 2025
Posted inDigital Analytics What is Data Activation and How does it Work It’s surprising how much valuable data goes unused on average, as brands tap into only a fraction of… Posted by Sonali Arya May 27, 2025
Posted inCustomer Data Platform (CDP) First Party Data What is First-Party, Second-Party, Third-Party and Zero-Party Data? Knowing your audience is key, and that starts with understanding the types of data businesses use. Data is… Posted by Sonali Arya May 27, 2025