Posted inDigital Marketing How can Audience Segmentation Enhance your Marketing Efforts In today’s fast-paced digital world, generic marketing just doesn’t cut it. Customers expect brands to understand their needs,… Posted by Omsri Bompelli July 28, 2025
Posted inDigital Marketing How can Audience Segmentation Enhance your Marketing Efforts In today’s fast-paced digital world, generic marketing just doesn’t cut it. Customers expect brands to understand their needs,… Posted by Omsri Bompelli July 28, 2025
Posted inAnalytic Platform Tracking How to Set Up Key Event (Conversion) Tracking in GA4 If you want your analytics to be useful, you need to track the actions that matter—purchases, sign-ups, form… Posted by Omsri Bompelli July 25, 2025
Posted inOthers What is Limit Ad Tracking Ever wondered why you see ads for shoes right after browsing them online? Or how apps somehow seem… Posted by Sonali Arya July 25, 2025
Posted inOthers First-Party Data Activation Platforms You visited an online store, looked at a pair of shoes, and left without buying.A few hours later,… Posted by Sonali Arya July 24, 2025
Posted inAd Platform Digital Marketing E-Commerce How to increase Meta campaign performance using first-party data Meta and other ad platforms, use a continuous feedback loop to optimize ad delivery. They start by showing… Posted by Piyush Gupta July 24, 2025
Posted inAd Platform Digital Marketing How to do google ads conversion tracking If you're running Google Ads but not tracking conversions properly, you're essentially flying blind. You might be getting… Posted by Himanshu Rahi July 23, 2025
Posted inAd Platform How to make ASC Campaigns more efficient If you're running Meta’s Advantage+ Shopping Campaigns (ASC) and not seeing the results you expected, chances are you’re… Posted by Himanshu Rahi July 22, 2025
Posted inFirst Party Data Strategies to Use First-Party Audiences on Meta and Google Ads In a world where third-party cookies are disappearing and privacy regulations are tightening, digital advertisers are facing a… Posted by Omsri Bompelli July 18, 2025
Posted inDigital Marketing What is Customer Value Optimisation Imagine walking into a clothing store where the salesperson instantly recognizes your style and size and even suggests… Posted by Sonali Arya July 17, 2025
Posted inGoogle Trends Google Marketing Live 2025: Everything Marketers Need to Know Google Marketing Live 2025, held on May 21st, brought together advertisers, developers, and business leaders from around the… Posted by Omsri Bompelli July 8, 2025
Posted inMarketing Account-Based Marketing (ABM) Explained: Strategies & Implementation There’s no better marketing strategy than deeply understanding your target audience, what challenges they face, what solutions they’re… Posted by Sonali Arya July 7, 2025
Posted inAd Platform Digital Analytics How to improve event match quality with the first party data If you're struggling with rising ad costs and low-performing campaigns on Meta, you're not alone. One of the… Posted by Himanshu Rahi July 3, 2025