Posted inGoogle Trends Google Marketing Live 2025: Everything Marketers Need to Know Google Marketing Live 2025, held on May 21st, brought together advertisers, developers, and business leaders from around the… Posted by Omsri Bompelli July 8, 2025
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Posted inAd Platform Tracking How to do Facebook ads Conversion tracking If you're running Facebook ads but not tracking conversions properly, you're leaving both performance insights and revenue on… Posted by Himanshu Rahi July 3, 2025
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Posted inAd Platform Digital Marketing Strategies to Optimize Meta Conversion API (CAPI) In today’s privacy-first digital landscape, traditional browser-based tracking is no longer enough to accurately measure ad performance. That’s… Posted by Himanshu Rahi June 30, 2025
Posted inAd Platform What is Facebook CAPI (Conversions API) You’d launch a campaign, and almost instantly, you’d see clicks, conversions, and ROAS numbers climbing. You didn’t question… Posted by Sonali Arya June 26, 2025
Posted inAnalytic Platform Digital Marketing Tracking Why Brands Should Switch to Server-Side Tracking in 2025 Monitoring how users interact with your website is now a cornerstone of a digital brand's success. From understanding… Posted by Sonali Arya June 20, 2025
Posted inOthers How to Leverage Klaviyo for Maximum Revenue In the current landscape of eCommerce, customer acquisition costs are rising while user attention spans are shrinking. Brands… Posted by Omsri Bompelli June 20, 2025
Posted inAnalytic Platform Digital Marketing Top 5 Audience Segmentation tools to Improve your marketing In today’s marketing world, sending the same message to everyone no longer works. People expect brands to understand… Posted by Himanshu Rahi June 18, 2025
Posted inFirst Party Data How to Use First-Party Data for Personalised Marketing In today’s privacy-first world, where third-party cookies are disappearing and data regulations are tightening, marketers are facing a… Posted by Omsri Bompelli June 17, 2025
Posted inDigital Marketing Others What is Audience Segmentation? How to do In today’s hyper-connected world, consumer attention is scattered, and one-size-fits-all campaigns rarely deliver results. That’s where audience segmentation… Posted by Sonali Arya June 13, 2025