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How can Audience Segmentation Enhance your Marketing Efforts
Posted inDigital Marketing

How can Audience Segmentation Enhance your Marketing Efforts

In today’s fast-paced digital world, generic marketing just doesn’t cut it. Customers expect brands to understand their needs,…
Continue Reading
Posted by Omsri Bompelli July 28, 2025
fix broken data
How can Audience Segmentation Enhance your Marketing Efforts
Posted inDigital Marketing

How can Audience Segmentation Enhance your Marketing Efforts

In today’s fast-paced digital world, generic marketing just doesn’t cut it. Customers expect brands to understand their needs,…
Read More
Posted by Omsri Bompelli July 28, 2025
x ()How to Set Up Key Event (Conversion) Tracking in GA4 
Posted inAnalytic Platform Tracking

How to Set Up Key Event (Conversion) Tracking in GA4 

If you want your analytics to be useful, you need to track the actions that matter—purchases, sign-ups, form…
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Posted by Omsri Bompelli July 25, 2025
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Posted inOthers

What is Limit Ad Tracking

Ever wondered why you see ads for shoes right after browsing them online? Or how apps somehow seem…
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Posted by Sonali Arya July 25, 2025
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Posted inOthers

First-Party Data Activation Platforms

You visited an online store, looked at a pair of shoes, and left without buying.A few hours later,…
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Posted by Sonali Arya July 24, 2025
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Posted inAd Platform Digital Marketing E-Commerce

How to increase Meta campaign performance using first-party data

Meta and other ad platforms, use a continuous feedback loop to optimize ad delivery. They start by showing…
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Posted by Piyush Gupta July 24, 2025
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Posted inAd Platform Digital Marketing

How to do google ads conversion tracking

If you're running Google Ads but not tracking conversions properly, you're essentially flying blind. You might be getting…
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Posted by Himanshu Rahi July 23, 2025
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Posted inAd Platform

How to make ASC Campaigns more efficient

If you're running Meta’s Advantage+ Shopping Campaigns (ASC) and not seeing the results you expected, chances are you’re…
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Posted by Himanshu Rahi July 22, 2025
How to use First-Party Audiences on Meta and Google
Posted inFirst Party Data

Strategies to Use First-Party Audiences on Meta and Google Ads

In a world where third-party cookies are disappearing and privacy regulations are tightening, digital advertisers are facing a…
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Posted by Omsri Bompelli July 18, 2025
What is Customer Value Optimisation
Posted inDigital Marketing

What is Customer Value Optimisation

Imagine walking into a clothing store where the salesperson instantly recognizes your style and size and even suggests…
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Posted by Sonali Arya July 17, 2025
Google Marketing Live 2025: Everything Marketers Need to Know
Posted inGoogle Trends

Google Marketing Live 2025: Everything Marketers Need to Know

Google Marketing Live 2025, held on May 21st, brought together advertisers, developers, and business leaders from around the…
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Posted by Omsri Bompelli July 8, 2025
What is Account-Based Marketing (ABM)
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Account-Based Marketing (ABM) Explained: Strategies & Implementation

There’s no better marketing strategy than deeply understanding your target audience, what challenges they face, what solutions they’re…
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Posted by Sonali Arya July 7, 2025
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Posted inAd Platform Digital Analytics

How to improve event match quality with the first party data

If you're struggling with rising ad costs and low-performing campaigns on Meta, you're not alone. One of the…
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Delhi, 110074

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