Posted inAd Platform Marketing Event Manager in Meta Explained Ever visited a website, checked out a product, and then saw an ad for it on Facebook?You’ve experienced… Posted by Sonali Arya August 18, 2025
Posted inAd Platform Marketing Event Manager in Meta Explained Ever visited a website, checked out a product, and then saw an ad for it on Facebook?You’ve experienced… Posted by Sonali Arya August 18, 2025
Posted inTracking What is the SRSLTID Parameter & How it Affects SEO Ever noticed strange strings of letters and numbers like ?srslttid=xyz123 appearing at the end of your website URLs?… Posted by Sonali Arya August 18, 2025
Posted inMarketing Effective Marketing Strategies to Improve Brand Engagement In today’s digitally connected world, marketing holds central importance in building strong connections between brands and their audiences.… Posted by Maarij Ali August 13, 2025
Posted inAd Platform Digital Marketing How to Integrate GA4 with Google Ads Google Analytics 4 (GA4) is more than just a tool for counting website visitors; it helps you measure… Posted by Sonali Arya August 8, 2025
Posted inAd Platform Digital Marketing How to Fix Under-Reporting in Meta Ads If you’re running Facebook (Meta) Ads and seeing far fewer conversions in Ads Manager than what your backend… Posted by Himanshu Rahi August 6, 2025
Posted inAd Platform Others What is Primary and Secondary Conversion in Google Ads If you're running Google Ads, one of the most important things you need to track is what happens… Posted by Sonali Arya July 30, 2025
Posted inOthers How to Fix Over-Reporting in Meta One of the most frustrating issues advertisers face when running Facebook (Meta) ads is over-reporting of purchases or… Posted by Himanshu Rahi July 29, 2025
Posted inDigital Marketing How can Audience Segmentation Enhance your Marketing Efforts In today’s fast-paced digital world, generic marketing just doesn’t cut it. Customers expect brands to understand their needs,… Posted by Omsri Bompelli July 28, 2025
Posted inAnalytic Platform Tracking How to Set Up Key Event (Conversion) Tracking in GA4 If you want your analytics to be useful, you need to track the actions that matter—purchases, sign-ups, form… Posted by Omsri Bompelli July 25, 2025
Posted inOthers What is Limit Ad Tracking Ever wondered why you see ads for shoes right after browsing them online? Or how apps somehow seem… Posted by Sonali Arya July 25, 2025
Posted inOthers First-Party Data Activation Platforms You visited an online store, looked at a pair of shoes, and left without buying.A few hours later,… Posted by Sonali Arya July 24, 2025
Posted inAd Platform Digital Marketing E-Commerce How to increase Meta campaign performance using first-party data Meta and other ad platforms, use a continuous feedback loop to optimize ad delivery. They start by showing… Posted by Piyush Gupta July 24, 2025