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GA4 and Google Marketing Platform
Posted inAd Platform Analytic Platform Digital Analytics

GA4 & the Google Marketing Platform – The Collaboration that Strengthens your Digital Marketing Strategy

There’s been a lot of buzz around GA4 ever since its launch in 2020. This advanced data analytics…
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Posted by Khyati Agarwal July 13, 2023
GA4 is better than Universal Analytics Blog Cover Image
Posted inAnalytic Platform Digital Analytics

10 Ways GA4 is Better than UA

1st July 2023 marks the final curtain call for Universal Analytics (UA). And now, marketers have no choice…
Read More
Posted by Khyati Agarwal July 13, 2023
CAC LTV 1200x628 1
Posted inDigital Analytics

Reducing CAC to Improve LTV:CAC Ratio

Introduction Even since the rise of the tech industry and e-commerce in the late 1990’s business is no…
Read More
Posted by Piyush Gupta May 24, 2023
PPC Reporting
Posted inDigital Analytics

Ultimate Guide To PPC Reporting : Analyse, Act and Succeed

More than 4.5 billion users are actively using Google search and different social media platforms. That is why…
Read More
Posted by Piyush Gupta April 11, 2023
marketing mix model
Posted inDigital Analytics Digital Marketing

Marketing Mix Modelling(: A Comprehensive Guide

Did advertising bring more customers? Should you invest more in social media or email campaigns? Which channels work…
Read More
Posted by Piyush Gupta March 24, 2023
GA4 VS UA
Posted inAnalytic Platform BI Tools Digital Analytics

Creating UA Basic Reports in GA4

Are you struggling to understand the differences between Universal Analytics and GA4? As Google continues to update its…
Read More
Posted by Piyush Gupta February 28, 2023
ROAS
Posted inDigital Analytics

Here’s why ROAS shouldn’t be the only focus of modern-day marketers

Marketing is one of the roles that is adapting the fastest, particularly digital advertising, media buying, and performance…
Read More
Posted by Piyush Gupta December 30, 2022
ad hoc reporting
Posted inDigital Analytics

Ad hoc Reporting – Agency Version

How much data is too much for data-driven marketing?  53% of marketing professionals believe that there is no…
Read More
Posted by Piyush Gupta November 29, 2022
1st party strategy
Posted inDigital Analytics

Establishing First Party Data Strategies

The marketing environment is changing as brands struggle to understand the phasing out of third-party cookies. Third-party data and cookies may soon be a thing of the past due to the growing emphasis on privacy and data legislation. We, marketers, are concerned about how to manage our retargeting campaigns and other cookie-reliant marketing initiatives. 
Read More
Posted by Piyush Gupta October 12, 2022
marketing attribution models 3
Posted inAttribution Models Digital Analytics

Everything You Need To Know About Marketing Attribution Models

Have you ever wondered how a customer decides to buy your product or service? Is it a single,…
Read More
Posted by Piyush Gupta October 7, 2022
Structured data guide
Posted inDigital Analytics

Everything To Know About Structured Data: Agency Version

Structured Data is information (data) that is organized (structured). This data has a well-defined structure and conforms to…
Read More
Posted by Piyush Gupta September 22, 2022
ga4tobq
Posted inAnalytic Platform Digital Analytics

Free Raw Data Export From Google Analytics4 (GA4) to Google BigQuery – An Easy Guide

Google Analytics 4 makes it easier than ever to analyse data in Google BigQuery. Almost anyone may now populate data in BigQuery for free. BigQuery comes in handy as it is a cloud data warehouse that enables you to carry out extremely fast queries on huge datasets on raw data. 
Read More
Posted by Piyush Gupta August 9, 2022

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Delhi
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Delhi, 110074

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