Posted inDigital Analytics
Here’s why ROAS shouldn’t be the only focus of modern-day marketers
Marketing is one of the roles that is adapting the fastest, particularly…
Posted inDigital Analytics
Ad hoc Reporting – Agency Version
How much data is too much for data-driven marketing? 53% of marketing…
Posted inDigital Analytics
Establishing First Party Data Strategies
The marketing environment is changing as brands struggle to understand the phasing out of third-party cookies. Third-party data and cookies may soon be a thing of the past due to the growing emphasis on privacy and data legislation. We, marketers, are concerned about how to manage our retargeting campaigns and other cookie-reliant marketing initiatives.
Posted inAttribution Models Digital Analytics
Everything You Need To Know About Marketing Attribution Models
Have you ever wondered how a customer decides to buy your product…
Posted inDigital Analytics
Everything To Know About Structured Data: Agency Version
Structured Data is information (data) that is organized (structured). This data has…
Posted inAnalytic Platform Digital Analytics
Free Raw Data Export From Google Analytics4 (GA4) to Google BigQuery – An Easy Guide
Google Analytics 4 makes it easier than ever to analyse data in Google BigQuery. Almost anyone may now populate data in BigQuery for free. BigQuery comes in handy as it is a cloud data warehouse that enables you to carry out extremely fast queries on huge datasets on raw data.
Posted inDigital Analytics SEO
The Ultimate Guide To Website User Tracking – 2022
Website tracking, often known as web tracking, is a technique for gathering, storing, and analyzing user behavior across one or more websites.
Posted inDigital Analytics
Conversion API ( CAPI ) – Makes your digital efforts Successful
The CAPI is designed to connect your server data to ad platforms in a direct and reliable manner. It helps in reducing cost per action, optimising campaigns at the latter stage of the customer’s journey, nullifying the effects of data loss through the browser - pixel tracking.
Posted inDigital Analytics Marketing
Repeat Purchase Rate: An Essential Metric for Businesses
Calculating your repeat purchase rate can help measure the success of your business and the loyalty of your customers. We hope this blog post has helped you learn how to calculate your repeat purchase rate.
Posted inDigital Analytics
Data stitching using ETL tools and its alternative
ETL, or extract, transform and load tools, are widely used by companies to bring together data from different sources onto a centralised database. The combined information can be easily accessed and analysed to extract meaningful insights that help businesses make smarter decisions driven by data output. This process is also known as data stitching.
Posted inDigital Analytics E-Commerce Marketing
A Complete Guide to Stitch E-Commerce Data on Google Sheet
Data stitching helps marketing teams understand their customers’ persona, needs and engagement patterns better. With these tools, marketers can design meaningful campaigns based on solid insights and not just assumptions or theories.
Posted inDigital Analytics E-Commerce Marketing
Best Tools In The Market To Reduce RTO
Minimising RTO is key to boosting one’s business online. Smart solutions can take your business to the next level. Tap into the power of AI and ML, with these smart tools listed above, to minimise RTO rates.
