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ROAS

Digital Analytics

Here’s why ROAS shouldn’t be the only focus of modern-day marketers

Marketing is one of the roles that is adapting the fastest, particularly digital advertising, media buying, and performance…

Piyush Gupta December 30, 2022

ad hoc reporting

Digital Analytics

Ad hoc Reporting – Agency Version

How much data is too much for data-driven marketing? 53% of marketing professionals believe that there is no…

Piyush Gupta November 29, 2022

1st party strategy

Digital Analytics

Establishing First Party Data Strategies

The marketing environment is changing as brands struggle to understand the phasing out of third-party cookies. Third-party data and cookies may soon be a thing of the past due to the growing emphasis on privacy and data legislation. We, marketers, are concerned about how to manage our retargeting campaigns and other cookie-reliant marketing initiatives.

Piyush Gupta October 12, 2022

marketing attribution models 3

Attribution Models Digital Analytics

Everything You Need To Know About Marketing Attribution Models

Have you ever wondered how a customer decides to buy your product or service? Is it a single,…

Piyush Gupta October 7, 2022

Structured data guide

Digital Analytics

Everything To Know About Structured Data: Agency Version

Structured Data is information (data) that is organized (structured). This data has a well-defined structure and conforms to…

Piyush Gupta September 22, 2022

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Analytic Platform Digital Analytics

Free Raw Data Export From Google Analytics4 (GA4) to Google BigQuery – An Easy Guide

Google Analytics 4 makes it easier than ever to analyse data in Google BigQuery. Almost anyone may now populate data in BigQuery for free. BigQuery comes in handy as it is a cloud data warehouse that enables you to carry out extremely fast queries on huge datasets on raw data.

Piyush Gupta August 9, 2022

website tracking

Digital Analytics SEO

The Ultimate Guide To Website User Tracking – 2022

Website tracking, often known as web tracking, is a technique for gathering, storing, and analyzing user behavior across one or more websites.

Piyush Gupta July 16, 2022

CAPI v2

Digital Analytics

Conversion API ( CAPI ) – Makes your digital efforts Successful

The CAPI is designed to connect your server data to ad platforms in a direct and reliable manner. It helps in reducing cost per action, optimising campaigns at the latter stage of the customer’s journey, nullifying the effects of data loss through the browser - pixel tracking.

Piyush Gupta July 6, 2022

LTV 1

Digital Analytics Marketing

Repeat Purchase Rate: An Essential Metric for Businesses

Calculating your repeat purchase rate can help measure the success of your business and the loyalty of your customers. We hope this blog post has helped you learn how to calculate your repeat purchase rate.

Piyush Gupta April 21, 2022

Screenshot 2022 04 13 at 7.40.52 PM

Digital Analytics

Data stitching using ETL tools and its alternative

ETL, or extract, transform and load tools, are widely used by companies to bring together data from different sources onto a centralised database. The combined information can be easily accessed and analysed to extract meaningful insights that help businesses make smarter decisions driven by data output. This process is also known as data stitching.

Piyush Gupta April 13, 2022

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Digital Analytics E-Commerce Marketing

A Complete Guide to Stitch E-Commerce Data on Google Sheet

Data stitching helps marketing teams understand their customers’ persona, needs and engagement patterns better. With these tools, marketers can design meaningful campaigns based on solid insights and not just assumptions or theories.

Piyush Gupta April 7, 2022

Is RTO killing your Ecommerce marketing budget

Digital Analytics E-Commerce Marketing

Best Tools In The Market To Reduce RTO

Minimising RTO is key to boosting one’s business online. Smart solutions can take your business to the next level. Tap into the power of AI and ML, with these smart tools listed above, to minimise RTO rates.

Piyush Gupta March 23, 2022