Posted inDigital Analytics Data Stitching Explained: 3 Powerful Use Cases of Stitching Data at the User-Level Understanding marketing data is the first step towards building innovative and powerful campaigns. As a marketer, you need… Posted by Piyush Gupta January 22, 2021
Posted inAd Platform Digital Analytics GA4: New Predictive Capabilities in Google Analytics 4 Ever since its launch in 2019, Google Analytics App + Web is focused on refining predictive capabilities to… Posted by Piyush Gupta November 17, 2020
Posted inAnalytic Platform Digital Analytics Resolving Data Sampling and Data Latency Issues in Google Analytics Google Analytics is used by over 87 percent of the top 10,000 websites online. It is unarguably the… Posted by Piyush Gupta November 6, 2020
Posted inAnalytic Platform Digital Analytics Marketing Step-by-Step Guide to Import Cost Data into Google Analytics While Google Analytics has an in-built integration with Google Ads, it doesn’t integrate automatically with other ad networks… Posted by Piyush Gupta October 29, 2020
Posted inAnalytic Platform Digital Analytics Marketing The Ultimate Guide to Successfully Integrate Your CRM With Google Analytics In order to get a truly unified view of your company's marketing and sales performance, you need to… Posted by Piyush Gupta October 29, 2020
Posted inAnalytic Platform Digital Analytics Marketing The Best Way to Export Raw Data from Google Analytics Exporting and accessing raw user-level data from Google Analytics is extremely tricky since the tool only gives you… Posted by Piyush Gupta October 29, 2020
Posted inDigital Analytics Marketing Top Digital Marketing Analytics Tools To Help Your Brand Grow When it comes to digital marketing, data is everything. Without the right data, you won’t be able to… Posted by Piyush Gupta October 22, 2020
Posted inDigital Analytics Lead Generation Lead Grading Can Help Your Sales (and Marketing) Teams Seamlessly Drive Engagement and RoI Keeping your sales and marketing teams on the same page is a tough task. Both may have their… Posted by Piyush Gupta October 15, 2020
Posted inDigital Analytics Measuring the Impact Of Your Blogs on Revenue – The Ultimate Guide Measuring conversions from your blogging efforts is not as easy as it sounds. There may be a ton… Posted by Piyush Gupta October 15, 2020
Posted inAttribution Models Digital Analytics First Click & Last Non-Direct Attribution Models used in combination, can help you to get better ROI on your Ad Spends Since the dawn of online marketing, business owners and marketers have put in a lot of time and… Posted by Piyush Gupta October 15, 2020
Posted inDigital Analytics E-Commerce Is RTO Killing Your E-Commerce Marketing True ROI? Resolve it Here Free shipping and returns are two of the biggest reasons for online shoppers to choose your brand over… Posted by Piyush Gupta October 15, 2020
Posted inDigital Analytics E-Commerce Defining Quality Users to Optimize E-Commerce Campaigns & Boost Ads RoI Picture this, you are at a book-store in a busy part of the town. Of the many people… Posted by Piyush Gupta October 15, 2020