Posted inAd Platform Digital Analytics Facebook Ads: Increasing ROAS by 20% Click to uncover the hidden tactics used by popular agencies to achieve higher ROAS for Facebook Ads. Learn what ROAS is and how to calculate it. Posted by Piyush Gupta February 7, 2022
Posted inAd Platform Analytic Platform Digital Analytics Best Google Analytics Metrics to Track for CMOs Our country is full of business people and entrepreneurs who are increasingly going digital. But, we will find… Posted by Piyush Gupta February 4, 2022
Posted inDigital Analytics Marketing Automated reporting: saving over 8 hours of time every week? Install EasyInsights and discover how this mighty tool can help you automate marketing data like never before. To automate your marketing reports, just choose data sources and columns (metrics) in under two minutes. Spend more time thinking about strategy and less time doing mundane activities. Without a technical background, all you need as a digital marketer is a basic understanding of spreadsheets. Posted by Piyush Gupta February 2, 2022
Posted inDigital Analytics Marketing LTV:CAC – Avoid 3 mistakes while calculating this ratio "How much should I budget for my ad campaign?" "Which channel is the most effective at bringing new… Posted by Piyush Gupta February 1, 2022
Posted inDigital Analytics Marketing EasyInsights for Seamless Server-to-Server Integration Source Chaos. Chaos is the constant thing in the world, one part or the other always remains in… Posted by Piyush Gupta April 13, 2021
Posted inAd Platform Analytic Platform Digital Analytics Removing FBCLID from Google Analytics (GA4) Reports If you routinely run Facebook campaigns and track your website traffic through Google Analytics, chances are, you have… Posted by Piyush Gupta February 15, 2021
Posted inAd Platform Digital Analytics Apple’s iOS 14 Update: Its Impact on Facebook Ad Performance Apple and Facebook are fighting again, and this fight might just end up changing the entire landscape of… Posted by Piyush Gupta January 27, 2021
Posted inDigital Analytics Marketing Calculating CLTV: Why is it an Important Metric? Acquiring a new customer can be 5 to 25 times more expensive than retaining an existing one, which… Posted by Piyush Gupta January 25, 2021
Posted inDigital Analytics Data Stitching Explained: 3 Powerful Use Cases of Stitching Data at the User-Level Understanding marketing data is the first step towards building innovative and powerful campaigns. As a marketer, you need… Posted by Piyush Gupta January 22, 2021
Posted inAd Platform Digital Analytics GA4: New Predictive Capabilities in Google Analytics 4 Ever since its launch in 2019, Google Analytics App + Web is focused on refining predictive capabilities to… Posted by Piyush Gupta November 17, 2020
Posted inAnalytic Platform Digital Analytics Resolving Data Sampling and Data Latency Issues in Google Analytics Google Analytics is used by over 87 percent of the top 10,000 websites online. It is unarguably the… Posted by Piyush Gupta November 6, 2020
Posted inAnalytic Platform Digital Analytics Marketing Step-by-Step Guide to Import Cost Data into Google Analytics While Google Analytics has an in-built integration with Google Ads, it doesn’t integrate automatically with other ad networks… Posted by Piyush Gupta October 29, 2020