Posted inDigital Analytics
Data Stitching Explained: 3 Powerful Use Cases of Stitching Data at the User-Level
Understanding marketing data is the first step towards building innovative and powerful campaigns. As a marketer, you need…
Posted inAd Platform Digital Analytics
GA4: New Predictive Capabilities in Google Analytics 4
Ever since its launch in 2019, Google Analytics App + Web is focused on refining predictive capabilities to…
Posted inAnalytic Platform Digital Analytics
Resolving Data Sampling and Data Latency Issues in Google Analytics
Google Analytics is used by over 87 percent of the top 10,000 websites online. It is unarguably the…
Posted inAnalytic Platform Digital Analytics Marketing
Step-by-Step Guide to Import Cost Data into Google Analytics
While Google Analytics has an in-built integration with Google Adwords, it doesn’t integrate automatically with other ad networks…
Posted inAnalytic Platform Digital Analytics Marketing
The Ultimate Guide to Successfully Integrate Your CRM With Google Analytics
In order to get a truly unified view of your company's marketing and sales performance, you need to…
Posted inAnalytic Platform Digital Analytics Marketing
The Best Way to Export Raw Data from Google Analytics
Exporting and accessing raw user-level data from Google Analytics is extremely tricky since the tool only gives you…
Posted inDigital Analytics Marketing
Top Digital Marketing Analytics Tools To Help Your Brand Grow
When it comes to digital marketing, data is everything. Without the right data, you won’t be able to…
Posted inDigital Analytics Lead Generation
Lead Grading Can Help Your Sales (and Marketing) Teams Seamlessly Drive Engagement and RoI
Keeping your sales and marketing teams on the same page is a tough task. Both may have their…
Posted inDigital Analytics
Measuring the Impact Of Your Blogs on Revenue – The Ultimate Guide
Measuring conversions from your blogging efforts is not as easy as it sounds. There may be a ton…
Posted inAttribution Models Digital Analytics
First Click & Last Non-Direct Attribution Models used in combination, can help you to get better ROI on your Ad Spends
Since the dawn of online marketing, business owners and marketers have put in a lot of time and…
Posted inDigital Analytics E-Commerce
Is RTO Killing Your E-Commerce Marketing True ROI? Resolve it Here
Free shipping and returns are two of the biggest reasons for online shoppers to choose your brand over…
Posted inDigital Analytics E-Commerce
Defining Quality Users to Optimize E-Commerce Campaigns & Boost Ads RoI
Picture this, you are at a book-store in a busy part of the town. Of the many people…
